# Bindwell Brand Identity

A complete profile of **Bindwell**'s visual system — colors, typography, components, and personality — extracted from https://bindwell.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/bindwell
- Machine-readable JSON: https://characterquilt.com/branding/bindwell.json
- Per-page llms.txt: https://characterquilt.com/branding/bindwell/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #23BA7D |
| Accent | #23BA7D |
| Body Font | Arial |
| Heading Font | Times New Roman |

## Color Palette

- primary: #23BA7D
- accent: #23BA7D
- background: #EEFFF6
- textPrimary: #000100
- link: #23BA7D

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

## Visual Assets

- Favicon: https://bindwell.ai/_astro/favicon.dULsUXfS.svg

## UI Components

- buttonPrimary: background=#EEFFF6, textColor=#23BA7D, borderColor=#23BA7D, borderRadius=9.9px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals in agriculture

## Bindwell Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Bindwell**
  - Image: https://imgproxy.fourthwall.com/Uanvm0Wyxm0bINlKJf7_m_5chEf5XQs2_gMwpNtnqkE/w:720/sm:1/enc/ts-iLBKuMVM9oZnK/rleC4o3DBlDe8HVG/Ge5Bq8LH-0cZb_a4/khZH1ETGcsoilIov/ct3cIVyqKTap3OUM/UiBVG3YNDFK8xXdL/zQ3ZEf1Gc0ZFY7P-/s-ogSFOxArsfb0fc/sXXPIhqCsLuiwcyu/IBBESk-tXAbZDrua/k9Ou-p5mMDX6zR2H/Moy8hpZFTNCdLoap/uL73f-z6Q3QZT9sw/GIroFQHEPw5p2zKk/SFOKuERTMdU
  - Source: https://merch.bindwell.ai/
- **Bindwell**
  - Image: https://imgproxy.fourthwall.com/AXwqtD3JvXI2GVZf6jZ-bYv5JRpu9ojupx33MTN0HFk/w:720/sm:1/enc/ck5qRTIwUBCfZoc6/NxMoKaPWlFqDMdLO/5cSqhHaNEYbrJclD/pVj7iqgUKqkfCeYo/gFF_2XlvCnzamU_c/Npkb6CTB_7hafa-u/YkwHMEzuzYbJforv/WqFdf-0bEPwkYSs8/Wb2V0g-O9k39f4iG/J2tWrUtoNbiaa5-Y/n-4-XlpRg1WaOscl/H-zTyJDXosQKuR1y/V5cEJRZr40QclXs8/ud8RhF60V9DWgTMN/0AkxlmVAjTI
  - Source: https://merch.bindwell.ai/
- **Introducing APPT: Affinity Protein–Protein Transformers**
  - Image: https://bindwell.ai/_astro/benchmark.D44Xpizc_Z1w0j8b.webp
  - Source: https://bindwell.ai/posts/introducing-appt
- **Bindwell Raises $6M to Discover New, Safer Pesticides with AI -  intelligence360**
  - Image: https://i0.wp.com/www.intelligence360.news/wp-content/uploads/2025/11/bindwell.png?fit=850%2C431&ssl=1
  - Source: https://www.intelligence360.news/bindwell-raises-6m-to-discover-new-safer-pesticides-with-ai/
- **A Conversation With Navvye Anand (Bindwell) | Rowan**
  - Image: https://www.rowansci.com/blog/conversations/bindwell.png
  - Source: https://rowansci.com/blog/a-conversation-with-navvye-anand

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Times New Roman",
      "role": "heading"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    },
    {
      "family": "Helvetica",
      "role": "unknown"
    },
    {
      "family": "Segoe UI",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#23BA7D",
    "accent": "#23BA7D",
    "background": "#EEFFF6",
    "textPrimary": "#000100",
    "link": "#23BA7D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "heading": [
        "Times New Roman",
        "Arial",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "sans-serif",
        "Apple Color Emoji",
        "monospace"
      ],
      "body": [
        "EB Garamond",
        "sans-serif"
      ],
      "paragraph": [
        "Times New Roman",
        "Arial",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "sans-serif",
        "Apple Color Emoji",
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "26.4px",
      "body": "17.6px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EEFFF6",
      "textColor": "#23BA7D",
      "borderColor": "#23BA7D",
      "borderRadius": "9.9px",
      "borderRadiusCorners": {
        "topLeft": "9.9px",
        "topRight": "9.9px",
        "bottomRight": "9.9px",
        "bottomLeft": "9.9px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://bindwell.ai/_astro/favicon.dULsUXfS.svg",
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get in touch",
      "reasoning": "The 'Get in touch' button is likely the primary CTA due to its action-oriented text, encouraging user interaction, and its placement as the first button in the list."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals in agriculture"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```