# Biobot Analytics Brand Identity A complete profile of **Biobot Analytics**'s visual system — colors, typography, components, and personality — extracted from http://biobot.io. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/biobot-analytics - Machine-readable JSON: https://characterquilt.com/branding/biobot-analytics.json - Per-page llms.txt: https://characterquilt.com/branding/biobot-analytics/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #00EAFF | | Accent | #00EAFF | | Body Font | Arial | | Heading Font | Arial | ## Color Palette - primary: #00EAFF - secondary: #D9534F - accent: #00EAFF - background: #050505 - textPrimary: #050505 - link: #69727D ## Typography - primary: Arial — https://fonts.google.com/specimen/Arial - heading: Arial — https://fonts.google.com/specimen/Arial ## Visual Assets - Logo: https://biobot.io/wp-content/uploads/2025/11/biobot-logo.png - Favicon: https://biobot.io/wp-content/uploads/2021/08/cropped-favicon-1-32x32.png - Social card (og:image): https://biobot.io/wp-content/uploads/2025/12/share.jpg ## UI Components - input: background=transparent, textColor=#1F2124, borderColor=#69727D, borderRadius=3px, shadow=none - buttonPrimary: background=transparent, textColor=#00EAFF, borderColor=#00EAFF, borderRadius=0px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#050505, borderRadius=0px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: government and corporate sectors ## Biobot Analytics Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Respiratory Risk Report: Week of June 24, 2024** - Image: https://biobot.io/wp-content/uploads/2024/06/Regional-Wastewater-Concentrations-6-26-24.png - Source: https://biobot.io/risk-reports/covid-19-influenza-and-rsv-wastewater-monitoring-in-the-u-s-week-of-june-24-2024/ - **COVID-19, Influenza, and RSV Wastewater Monitoring in the U.S. | Week of December 13, 2025 | Biobot Analytics** - Image: https://biobot.io/wp-content/uploads/2025/12/Regional_covid_1213.png - Source: https://biobot.io/risk-reports/covid-19-influenza-and-rsv-wastewater-monitoring-in-the-u-s-week-of-december-13-2025/ - **Respiratory Risk Report: Week of December 11, 2023** - Image: https://biobot.io/wp-content/uploads/2023/12/National-Influenza-and-RSV-Wastewater-Concentrations-12-12-23.png - Source: https://biobot.io/risk-reports/influenza-and-rsv-wastewater-monitoring-in-the-u-s-week-of-december-11-2023/ - **COVID-19 Archives | Biobot Analytics** - Image: https://biobot.io/wp-content/uploads/2023/02/BIOBOT_WEB_BLOG_FEATURED_IMAGE_Review_Biobot_Successful_Partnership_CDC_National_Wastewater_Surveillance_System_V01-1.jpg - Source: https://biobot.io/category/covid-19/ - **Respiratory Risk Report: Week of January 15, 2024** - Image: https://biobot.io/wp-content/uploads/2024/01/Regional-Influenza-and-RSV-Wastewater-Concentrations-1-16-24.png - Source: https://biobot.io/risk-reports/influenza-and-rsv-wastewater-monitoring-in-the-u-s-week-of-january-15-2024/ - **Respiratory Risk Report: Week of September 13, 2025** - Image: https://biobot.io/wp-content/uploads/2025/09/regional_4_plot_0919.png - Source: https://biobot.io/risk-reports/covid-19-influenza-and-rsv-wastewater-monitoring-in-the-u-s-week-of-september-13-2025/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Arial", "role": "body" }, { "family": "Roboto", "role": "body" }, { "family": "Helvetica Neue", "role": "body" }, { "family": "Segoe UI", "role": "body" }, { "family": "Noto Sans", "role": "body" } ], "colors": { "primary": "#00EAFF", "secondary": "#D9534F", "accent": "#00EAFF", "background": "#050505", "textPrimary": "#050505", "link": "#69727D" }, "typography": { "fontFamilies": { "primary": "Arial", "heading": "Arial" }, "fontStacks": { "heading": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "Noto Sans", "sans-serif", "Apple Color Emoji", "Noto Color Emoji" ], "body": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "Noto Sans", "sans-serif", "Apple Color Emoji", "Noto Color Emoji" ], "paragraph": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "Noto Sans", "sans-serif", "Apple Color Emoji", "Noto Color Emoji" ] }, "fontSizes": { "h1": "75px", "h2": "24px", "body": "24px" } }, "spacing": { "baseUnit": 4, "borderRadius": "3px" }, "components": { "input": { "background": "transparent", "textColor": "#1F2124", "borderColor": "#69727D", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "none" }, "buttonPrimary": { "background": "transparent", "textColor": "#00EAFF", "borderColor": "#00EAFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#050505", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://biobot.io/wp-content/uploads/2025/11/biobot-logo.png", "favicon": "https://biobot.io/wp-content/uploads/2021/08/cropped-favicon-1-32x32.png", "ogImage": "https://biobot.io/wp-content/uploads/2025/12/share.jpg", "logoHref": "https://biobot.io/2025-homepage/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the URL and page title ('Biobot Analytics').", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a Demo", "reasoning": "Button #0 ('Book a Demo') is likely the primary CTA due to its action-oriented text and use of the brand color #00EAFF for text and border, making it stand out despite its transparent background." }, "secondary": { "index": 7, "text": "View our latest data snapshot", "reasoning": "Button #7 ('View our latest data snapshot') is selected as secondary due to its distinct white background, contrasting with the primary button's transparent style, and its informative nature." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "government and corporate sectors" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the URL and page title ('Biobot Analytics').", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```