# Biocogniv Brand Identity

A complete profile of **Biocogniv**'s visual system — colors, typography, components, and personality — extracted from http://biocogniv.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/biocogniv
- Machine-readable JSON: https://characterquilt.com/branding/biocogniv.json
- Per-page llms.txt: https://characterquilt.com/branding/biocogniv/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFB607 |
| Accent | #FFB607 |
| Body Font | Barlow |
| Heading Font | Barlow |

## Color Palette

- primary: #FFB607
- secondary: #132433
- accent: #FFB607
- background: #FFFFFF
- textPrimary: #0A1B2B
- link: #0A1B2B

## Typography

- primary: Barlow — https://fonts.google.com/specimen/Barlow
- heading: Barlow — https://fonts.google.com/specimen/Barlow

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6063dd32263478400ee6030e/608189775f766b6e4644cd59_rectangle%20white%20font%20-%20transparent%20bg.png
- Favicon: https://cdn.prod.website-files.com/6063dd32263478400ee6030e/608189035b7b290a41f416c5_favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/6063dd32263478400ee6030e/614c7d880ed4d25f2fc84289_shot.jpg

## UI Components

- buttonPrimary: background=#FFB607, textColor=#001632, borderRadius=100px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: hospitals and healthcare professionals

## Biocogniv Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Biocogniv Publishes Large Study on Sepsis aiMarker™**
  - Image: https://cdn.prod.website-files.com/6063dd322634786c44e60326/66e9a4e9586e2e8aefbd1716_acep.jpeg
  - Source: https://www.biocogniv.com/post/biocogniv-publishes-large-study-on-sepsis-aimarker-tm
- **Biocogniv | About Us**
  - Image: https://cdn.prod.website-files.com/6063dd32263478400ee6030e/606cdfa06ddcbfc9934b156d_yc-square.png
  - Source: https://www.biocogniv.com/about-us
- **Biocogniv | Contact Us**
  - Image: https://cdn.prod.website-files.com/6063dd32263478400ee6030e/606e1174ae885f36e1c60cc3_hula.png
  - Source: https://www.biocogniv.com/contact
- **Biocogniv Receives FDA Breakthrough Designation for Sepsis aiMarker™**
  - Image: https://cdn.prod.website-files.com/6063dd322634786c44e60326/667983532332d1e14f8b1926_square%20-%20white%20bg.png
  - Source: https://www.biocogniv.com/post/biocogniv-receives-fda-breakthrough-designation-for-sepsis-aimarker-tm
- **Biocogniv Powers UTMB's Award-Winning COVID-19 Program**
  - Image: https://cdn.prod.website-files.com/6063dd322634786c44e60326/62c47bc3139ac134e1db593c_America%E2%80%99s-Essential-Hospitals-914.jpeg
  - Source: https://www.biocogniv.com/post/biocogniv-powers-utmbs-award-winning-covid-19-program
- **Biocogniv Develops AI-Based COVID-19 Diagnostic Tool**
  - Image: https://cdn.prod.website-files.com/6063dd322634786c44e60326/66e9a5fcc2585f95269b93d3_plots.png
  - Source: https://www.biocogniv.com/post/biocogniv-develops-ai-based-covid-19-diagnostic-tool

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Barlow",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFB607",
    "secondary": "#132433",
    "accent": "#FFB607",
    "background": "#FFFFFF",
    "textPrimary": "#0A1B2B",
    "link": "#0A1B2B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Barlow",
      "heading": "Barlow"
    },
    "fontStacks": {
      "heading": [
        "Barlow",
        "sans-serif"
      ],
      "body": [
        "Barlow",
        "sans-serif"
      ],
      "paragraph": [
        "Barlow",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "55px",
      "h2": "44px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "50px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFB607",
      "textColor": "#001632",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6063dd32263478400ee6030e/608189775f766b6e4644cd59_rectangle%20white%20font%20-%20transparent%20bg.png",
    "favicon": "https://cdn.prod.website-files.com/6063dd32263478400ee6030e/608189035b7b290a41f416c5_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6063dd32263478400ee6030e/614c7d880ed4d25f2fc84289_shot.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, which is a strong indicator of the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "More News",
      "reasoning": "The button with the text 'More News' uses the vibrant brand color #FFB607, which is a strong indicator of a primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "hospitals and healthcare professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, which is a strong indicator of the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```