# Birdie Brand Identity

A complete profile of **Birdie**'s visual system — colors, typography, components, and personality — extracted from https://www.getbirdie.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/birdie
- Machine-readable JSON: https://characterquilt.com/branding/birdie.json
- Per-page llms.txt: https://characterquilt.com/branding/birdie/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4BECFF |
| Accent | #4BECFF |
| Body Font | Rubik |
| Heading Font | Rubik |

## Color Palette

- primary: #4BECFF
- secondary: #061F25
- accent: #4BECFF
- background: #FFFFFF
- textPrimary: #001440
- link: #001440

## Typography

- primary: Rubik — https://fonts.google.com/specimen/Rubik
- heading: Rubik — https://fonts.google.com/specimen/Rubik

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6750face7fdf7f4aad046990/68277b6ff52836bf5d83d234_Full%20Logo%20Inverted.svg
- Favicon: https://cdn.prod.website-files.com/6750face7fdf7f4aad046990/68290562c8bbccc8ee23441e_Logo%20Icon%2032x32.png

## UI Components

- buttonPrimary: background=#4BECFF, textColor=#001440, borderRadius=5px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#001440, borderRadius=5px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: professionals using LinkedIn for business growth

## Birdie Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Birdie: Integrations**
  - Image: https://cdn.prod.website-files.com/6750face7fdf7f4aad046990/67bdd0b4276e52864b590113_Group%2048095637.png
  - Source: https://www.getbirdie.io/integrations
- **Birdie: Engagement Features**
  - Image: https://cdn.prod.website-files.com/6750face7fdf7f4aad046990/6781d3c434f902896c80136b_her0-2.png
  - Source: https://www.getbirdie.io/engagement
- **Birdie: Engagement Features**
  - Image: https://cdn.prod.website-files.com/6750face7fdf7f4aad046990/678f9bbd5f16f895f85e49ad_bulk.png
  - Source: https://www.getbirdie.io/engagement
- **Birdie: Data Enrichment**
  - Image: https://cdn.prod.website-files.com/6750face7fdf7f4aad046990/678ef81b1e7e4b770cb06d78_bidi.png
  - Source: https://www.getbirdie.io/data-enrichment
- **Birdie: Data Enrichment**
  - Image: https://cdn.prod.website-files.com/6750face7fdf7f4aad046990/67bde2f699269dd24c1359c6_ai.png
  - Source: https://www.getbirdie.io/data-enrichment
- **Birdie: Integrations**
  - Image: https://cdn.prod.website-files.com/6750face7fdf7f4aad046990/6751a5b05b65ff915aa2aaca_1677562638326.jpeg
  - Source: https://www.getbirdie.io/integrations

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Rubik",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4BECFF",
    "secondary": "#061F25",
    "accent": "#4BECFF",
    "background": "#FFFFFF",
    "textPrimary": "#001440",
    "link": "#001440"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Rubik",
      "heading": "Rubik"
    },
    "fontStacks": {
      "heading": [
        "Rubik",
        "sans-serif"
      ],
      "body": [
        "Rubik",
        "sans-serif"
      ],
      "paragraph": [
        "Rubik",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "56px",
      "body": "16.8px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4BECFF",
      "textColor": "#001440",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#001440",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6750face7fdf7f4aad046990/68277b6ff52836bf5d83d234_Full%20Logo%20Inverted.svg",
    "favicon": "https://cdn.prod.website-files.com/6750face7fdf7f4aad046990/68290562c8bbccc8ee23441e_Logo%20Icon%2032x32.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Untitled UI logotext"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Birdie'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Try Birdie for Free",
      "reasoning": "Button #1 is labeled 'Try Birdie for Free' and uses the vibrant brand color #4BECFF, indicating it's the primary CTA. It also has the class 'primary-button', reinforcing its primary status."
    },
    "secondary": {
      "index": 6,
      "text": "Book a demo",
      "reasoning": "Button #6, 'Book a demo', has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "professionals using LinkedIn for business growth"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Birdie'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```