# Bitmovin Brand Identity A complete profile of **Bitmovin**'s visual system — colors, typography, components, and personality — extracted from http://bitmovin.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/bitmovin - Machine-readable JSON: https://characterquilt.com/branding/bitmovin.json - Per-page llms.txt: https://characterquilt.com/branding/bitmovin/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #006AED | | Accent | #006AED | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #006AED - secondary: #2196F3 - accent: #006AED - background: #FFFFFF - textPrimary: #111111 - link: #282157 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: 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- Favicon: https://bitmovin.com/wp-content/uploads/2023/11/bitmovin_favicon.svg - Social card (og:image): https://bitmovin.com/wp-content/uploads/2024/07/Bitmovin_Homepage_2024-min-768x403.jpg ## UI Components - buttonPrimary: background=#006AED, textColor=#FFFFFF, borderColor=#006AED, borderRadius=4px, shadow=none - buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=4px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses and developers in the video streaming industry ## Bitmovin Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Video Tech & Streaming Insights - Bitmovin Blog** - Image: https://bitmovin.com/wp-content/uploads/2023/09/Blog-Apple-AV1-Featured-image.png - Source: https://bitmovin.com/blog/ - **Choosing the Right Video Bitrate for Streaming HLS and DASH - Bitmovin** - Image: https://bitmovin.com/wp-content/uploads/2023/01/Daniel-Weinberger-2022.jpg - Source: https://bitmovin.com/blog/video-bitrate-streaming-hls-dash/ - **Video Tech & Streaming Insights - Bitmovin Blog** - Image: https://bitmovin.com/wp-content/uploads/2025/05/Bitmovin_2025_Blog_Delivering_Playback_at_Super_Bowl_Scale_-FOXs-Streaming-Success_Image-min.jpg - Source: https://bitmovin.com/blog/ - **Live Streaming Observability: Why Monitoring & Alerts Matter** - Image: https://bitmovin.com/wp-content/uploads/2024/08/Bitmovin_Blog_The_Importance_of_Observability_in_Live_Video_Streaming-clean-min.jpg - Source: https://bitmovin.com/blog/live-streaming-observability/ - **Path to content mismatch (more than one dot in domain name creates mismatch, because extra slash is added by the system)! - Bitmovin Community** - Image: https://us1.discourse-cdn.com/flex015/uploads/bitmovin/original/1X/8792190056cf000deff2e559e83d5184c6ef91da.png - Source: https://community.bitmovin.com/t/path-to-content-mismatch-more-than-one-dot-in-domain-name-creates-mismatch-because-extra-slash-is-added-by-the-system/3134 - **Encoding Excellence: Reducing Redundancy with Bitmovin's Video Bitrate Heatmap - Bitmovin** - Image: https://bitmovin.com/wp-content/uploads/2019/12/Blog-Post-Birate-Heatmap-social-1.png - Source: https://bitmovin.com/blog/video-bitrate-heatmap/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#006AED", "secondary": "#2196F3", "accent": "#006AED", "background": "#FFFFFF", "textPrimary": "#111111", "link": "#282157" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "sans-serif" ], "body": [ "Inter", "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "40px", "body": "14.4px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#006AED", "textColor": "#FFFFFF", "borderColor": "#006AED", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": "#FFFFFF", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://bitmovin.com/wp-content/uploads/2023/11/bitmovin_favicon.svg", "ogImage": "https://bitmovin.com/wp-content/uploads/2024/07/Bitmovin_Homepage_2024-min-768x403.jpg", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Start your trial", "reasoning": "Button #0 ('Start your trial') uses the vibrant brand color #006AED, making it the most prominent CTA. The text is action-oriented, encouraging users to start a trial, which aligns with primary CTA goals." }, "secondary": { "index": 1, "text": "Contact us", "reasoning": "Button #1 ('Contact us') has a transparent background, making it a suitable secondary option. It provides an alternative action without competing visually with the primary button." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses and developers in the video streaming industry" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```