# bitrig Brand Identity

A complete profile of **bitrig**'s visual system — colors, typography, components, and personality — extracted from https://bitrig.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/bitrig
- Machine-readable JSON: https://characterquilt.com/branding/bitrig.json
- Per-page llms.txt: https://characterquilt.com/branding/bitrig/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #101828 |
| Accent | #FF00BF |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #101828
- secondary: #D92626
- accent: #FF00BF
- background: #FAF7F2
- textPrimary: #2F2E2C
- link: #FF00BF

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://bitrig.com/assets/logos/nav_icon.png
- Favicon: https://bitrig.com/icon.png?icon.0cl9q_9lwdz.g.png
- Social card (og:image): https://bitrig.com/og?title=The+best+way+to+build+native+Swift+apps+with+AI.&description=Describe+what+you+want+to+build%2C+and+Bitrig+turns+it+into+real+Swift+code+you+can+ship+to+the+App+Store.&type=default

## UI Components

- buttonPrimary: background=#101828, textColor=#FFFFFF, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech enthusiasts

## bitrig Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Meet Bitrig Remote**
  - Image: https://bitrig.com/assets/blog/meet-bitrig-remote-content-image.jpeg
  - Source: https://bitrig.com/blog/meet-bitrig-remote
- **Blog | Bitrig**
  - Image: https://bitrig.com/og?title=Blog&description=Thoughts+and+updates+from+our+team.
  - Source: https://bitrig.com/blog
- **Meet Bitrig Remote**
  - Image: https://bitrig.com/assets/blog/meet-bitrig-remote-featured-image.jpg
  - Source: https://bitrig.com/blog/meet-bitrig-remote
- **Bitrig | The best way to build native Swift apps with AI**
  - Image: https://bitrig.com/_next/static/media/swift-code-alpha-no-shadow.07s8lnlaa4ua-.png
  - Source: https://bitrig.com/
- **App Showcase: Urban Fieldwork**
  - Image: https://bitrig.com/assets/blog/app-showcase-urban-fieldwork.png
  - Source: https://bitrig.com/blog/app-showcase-urban-fieldwork
- **Bitrig | The best way to build native Swift apps with AI**
  - Image: https://bitrig.com/assets/hero-video-poster.jpg
  - Source: https://bitrig.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#101828",
    "secondary": "#D92626",
    "accent": "#FF00BF",
    "background": "#FAF7F2",
    "textPrimary": "#2F2E2C",
    "link": "#FF00BF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "36px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#101828",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://bitrig.com/assets/logos/nav_icon.png",
    "favicon": "https://bitrig.com/icon.png?icon.0cl9q_9lwdz.g.png",
    "ogImage": "https://bitrig.com/og?title=The+best+way+to+build+native+Swift+apps+with+AI.&description=Describe+what+you+want+to+build%2C+and+Bitrig+turns+it+into+real+Swift+code+you+can+ship+to+the+App+Store.&type=default",
    "logoHref": "/",
    "logoAlt": "Bitrig"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Bitrig'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Download for macOS",
      "reasoning": "The button 'Download for macOS' is the only button detected and uses a dark background color (#101828), which aligns with the primary brand color, making it the primary CTA by default."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech enthusiasts"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Bitrig'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```