{
  "name": "Blee",
  "slug": "blee",
  "domain": "https://www.blee.com",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Poppins",
        "role": "body"
      },
      {
        "family": "Inter",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#3898EC",
      "secondary": "#0082F3",
      "accent": "#F05C08",
      "background": "#FFFFFF",
      "textPrimary": "#F05C08",
      "link": "#F05C08"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Poppins",
        "heading": "Poppins"
      },
      "fontStacks": {
        "heading": [
          "Inter",
          "sans-serif"
        ],
        "body": [
          "Poppins",
          "sans-serif"
        ],
        "paragraph": [
          "Poppins",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "56px",
        "h2": "40px",
        "body": "16px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "10px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#000000",
        "borderColor": "#DDDDDD",
        "borderRadius": "10px",
        "borderRadiusCorners": {
          "topLeft": "10px",
          "topRight": "10px",
          "bottomRight": "10px",
          "bottomLeft": "10px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#F05C08",
        "textColor": "#FFFFFF",
        "borderColor": "#F05C08",
        "borderRadius": "10px",
        "borderRadiusCorners": {
          "topLeft": "10px",
          "topRight": "10px",
          "bottomRight": "10px",
          "bottomLeft": "10px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#545454",
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/6627ad7428e5c4b412b7ab42_logo-bee.png",
      "favicon": "https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/6627530acc0723de6cfbcf20_favicon.ico",
      "ogImage": "https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/662f74ec6f9d5646003f217c_risk-management-big-img.webp"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand's favicon.",
      "confidence": 0.9,
      "rejected": true,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Request Demo",
        "reasoning": "Button #0 'Request Demo' uses the vibrant brand color #F05C08, making it the most prominent CTA."
      },
      "secondary": {
        "index": 1,
        "text": "Request Demo",
        "reasoning": "Button #1 'Request Demo' has a different background color (#FFFFFF) and serves as a secondary option with a less vibrant appearance."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "marketing professionals"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand's favicon.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/blee/48e3ecaa92.webp",
      "alt": "The Best AI Marketing Compliance Tools for Financial Services & Insurance  in 2025",
      "source_url": "https://www.blee.com/blogs/the-best-ai-marketing-compliance-tools-for-financial-services-insurance-in-2025",
      "image_url": "https://cdn.prod.website-files.com/66274df36aca3c89ee45ca1b/69428e883f054fbdecd6a0ab_Business_Team_Finance_Meeting_compressed.jpg",
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      "height": 3264,
      "bytes": 797717,
      "query": "site:blee.com",
      "query_suffix": "site:blee.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/blee/912dd645e8.webp",
      "alt": "Blog",
      "source_url": "https://www.blee.com/blog",
      "image_url": "https://cdn.prod.website-files.com/66274df36aca3c89ee45ca1b/68d18b1d09a701ca1ceadeac_Pharma%20Photo%204040566.jpg",
      "width": 6720,
      "height": 4480,
      "bytes": 948810,
      "query": "site:blee.com",
      "query_suffix": "site:blee.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/blee/d30ce7b0bd.webp",
      "alt": "Blog",
      "source_url": "https://www.blee.com/blog",
      "image_url": "https://cdn.prod.website-files.com/66274df36aca3c89ee45ca1b/698643205908ea4936346535_Screenshot%202026-02-06%20at%2010.39.38%E2%80%AFAM.png",
      "width": 937,
      "height": 592,
      "bytes": 185236,
      "query": "site:blee.com blog",
      "query_suffix": "site:blee.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/blee/08aae1f01a.webp",
      "alt": "Blog",
      "source_url": "https://www.blee.com/blog",
      "image_url": "https://cdn.prod.website-files.com/66274df36aca3c89ee45ca1b/6998a7a80518314b696ce903_Image%202-20-26%20at%2012.27%E2%80%AFPM.jpeg",
      "width": 2380,
      "height": 1604,
      "bytes": 277573,
      "query": "site:blee.com",
      "query_suffix": "site:blee.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/blee/9fc9e8d4a2.webp",
      "alt": "Rocket Mortgage Cuts Marketing Review Time by 67% with Blee's Compliance AI",
      "source_url": "https://www.blee.com/blogs/rocket-mortgage-cuts-marketing-review-time-by-67-with-blees-compliance-ai",
      "image_url": "https://cdn.prod.website-files.com/66274df36aca3c89ee45ca1b/682b69751636433aac33511b_Blog%20featured%20images.png",
      "width": 1600,
      "height": 1067,
      "bytes": 1715250,
      "query": "site:blee.com blog",
      "query_suffix": "site:blee.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/blee/c3014e84c7.webp",
      "alt": "Pricing",
      "source_url": "https://www.blee.com/pricing",
      "image_url": "https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/662f80598261d2c5de159cdf_pricing-page-img-1.webp",
      "width": 1723,
      "height": 1600,
      "bytes": 464152,
      "query": "site:blee.com",
      "query_suffix": "site:blee.com"
    }
  ],
  "font_resources": [
    {
      "family": "Poppins",
      "google_fonts_url": "https://fonts.google.com/specimen/Poppins"
    },
    {
      "family": "Poppins",
      "google_fonts_url": "https://fonts.google.com/specimen/Poppins"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Poppins&family=Poppins&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/blee",
  "agent_instructions": "You are designing or implementing in Blee's brand identity.\n\n# Brand profile\n- Company: Blee\n- Source: https://www.blee.com\n- Color scheme: light\n\n# Colors\n- primary: #3898EC\n- secondary: #0082F3\n- accent: #F05C08\n- background: #FFFFFF\n- textPrimary: #F05C08\n- link: #F05C08\n\n# Typography\n- primary: Poppins — https://fonts.google.com/specimen/Poppins\n- heading: Poppins — https://fonts.google.com/specimen/Poppins\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Poppins&family=Poppins&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#000000, borderColor=#DDDDDD, borderRadius=10px, shadow=none\n- buttonPrimary: background=#F05C08, textColor=#FFFFFF, borderColor=#F05C08, borderRadius=10px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#545454, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: marketing professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/blee.json",
  "page_markdown": "# Blee Brand Identity\n\nA complete profile of **Blee**'s visual system — colors, typography, components, and personality — extracted from https://www.blee.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/blee\n- Machine-readable JSON: https://characterquilt.com/branding/blee.json\n- Per-page llms.txt: https://characterquilt.com/branding/blee/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #3898EC |\n| Accent | #F05C08 |\n| Body Font | Poppins |\n| Heading Font | Poppins |\n\n## Color Palette\n\n- primary: #3898EC\n- secondary: #0082F3\n- accent: #F05C08\n- background: #FFFFFF\n- textPrimary: #F05C08\n- link: #F05C08\n\n## Typography\n\n- primary: Poppins — https://fonts.google.com/specimen/Poppins\n- heading: Poppins — https://fonts.google.com/specimen/Poppins\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/6627ad7428e5c4b412b7ab42_logo-bee.png\n- Favicon: https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/6627530acc0723de6cfbcf20_favicon.ico\n- Social card (og:image): https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/662f74ec6f9d5646003f217c_risk-management-big-img.webp\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#000000, borderColor=#DDDDDD, borderRadius=10px, shadow=none\n- buttonPrimary: background=#F05C08, textColor=#FFFFFF, borderColor=#F05C08, borderRadius=10px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#545454, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: marketing professionals\n\n## Blee Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **The Best AI Marketing Compliance Tools for Financial Services & Insurance  in 2025**\n  - Image: https://cdn.prod.website-files.com/66274df36aca3c89ee45ca1b/69428e883f054fbdecd6a0ab_Business_Team_Finance_Meeting_compressed.jpg\n  - Source: https://www.blee.com/blogs/the-best-ai-marketing-compliance-tools-for-financial-services-insurance-in-2025\n- **Blog**\n  - Image: https://cdn.prod.website-files.com/66274df36aca3c89ee45ca1b/68d18b1d09a701ca1ceadeac_Pharma%20Photo%204040566.jpg\n  - Source: https://www.blee.com/blog\n- **Blog**\n  - Image: https://cdn.prod.website-files.com/66274df36aca3c89ee45ca1b/698643205908ea4936346535_Screenshot%202026-02-06%20at%2010.39.38%E2%80%AFAM.png\n  - Source: https://www.blee.com/blog\n- **Blog**\n  - Image: https://cdn.prod.website-files.com/66274df36aca3c89ee45ca1b/6998a7a80518314b696ce903_Image%202-20-26%20at%2012.27%E2%80%AFPM.jpeg\n  - Source: https://www.blee.com/blog\n- **Rocket Mortgage Cuts Marketing Review Time by 67% with Blee's Compliance AI**\n  - Image: https://cdn.prod.website-files.com/66274df36aca3c89ee45ca1b/682b69751636433aac33511b_Blog%20featured%20images.png\n  - Source: https://www.blee.com/blogs/rocket-mortgage-cuts-marketing-review-time-by-67-with-blees-compliance-ai\n- **Pricing**\n  - Image: https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/662f80598261d2c5de159cdf_pricing-page-img-1.webp\n  - Source: https://www.blee.com/pricing\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Poppins\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Inter\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#3898EC\",\n    \"secondary\": \"#0082F3\",\n    \"accent\": \"#F05C08\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#F05C08\",\n    \"link\": \"#F05C08\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Poppins\",\n      \"heading\": \"Poppins\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Inter\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Poppins\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Poppins\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"56px\",\n      \"h2\": \"40px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"10px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#000000\",\n      \"borderColor\": \"#DDDDDD\",\n      \"borderRadius\": \"10px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"10px\",\n        \"topRight\": \"10px\",\n        \"bottomRight\": \"10px\",\n        \"bottomLeft\": \"10px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#F05C08\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#F05C08\",\n      \"borderRadius\": \"10px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"10px\",\n        \"topRight\": \"10px\",\n        \"bottomRight\": \"10px\",\n        \"bottomLeft\": \"10px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#545454\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/6627ad7428e5c4b412b7ab42_logo-bee.png\",\n    \"favicon\": \"https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/6627530acc0723de6cfbcf20_favicon.ico\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/662f74ec6f9d5646003f217c_risk-management-big-img.webp\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand's favicon.\",\n    \"confidence\": 0.9,\n    \"rejected\": true,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Request Demo\",\n      \"reasoning\": \"Button #0 'Request Demo' uses the vibrant brand color #F05C08, making it the most prominent CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 1,\n      \"text\": \"Request Demo\",\n      \"reasoning\": \"Button #1 'Request Demo' has a different background color (#FFFFFF) and serves as a secondary option with a less vibrant appearance.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"marketing professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand's favicon.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}