# Blee Brand Identity

A complete profile of **Blee**'s visual system — colors, typography, components, and personality — extracted from https://www.blee.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/blee
- Machine-readable JSON: https://characterquilt.com/branding/blee.json
- Per-page llms.txt: https://characterquilt.com/branding/blee/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3898EC |
| Accent | #F05C08 |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #3898EC
- secondary: #0082F3
- accent: #F05C08
- background: #FFFFFF
- textPrimary: #F05C08
- link: #F05C08

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/6627ad7428e5c4b412b7ab42_logo-bee.png
- Favicon: https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/6627530acc0723de6cfbcf20_favicon.ico
- Social card (og:image): https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/662f74ec6f9d5646003f217c_risk-management-big-img.webp

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#DDDDDD, borderRadius=10px, shadow=none
- buttonPrimary: background=#F05C08, textColor=#FFFFFF, borderColor=#F05C08, borderRadius=10px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#545454, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: marketing professionals

## Blee Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **The Best AI Marketing Compliance Tools for Financial Services & Insurance  in 2025**
  - Image: https://cdn.prod.website-files.com/66274df36aca3c89ee45ca1b/69428e883f054fbdecd6a0ab_Business_Team_Finance_Meeting_compressed.jpg
  - Source: https://www.blee.com/blogs/the-best-ai-marketing-compliance-tools-for-financial-services-insurance-in-2025
- **Blog**
  - Image: https://cdn.prod.website-files.com/66274df36aca3c89ee45ca1b/68d18b1d09a701ca1ceadeac_Pharma%20Photo%204040566.jpg
  - Source: https://www.blee.com/blog
- **Blog**
  - Image: https://cdn.prod.website-files.com/66274df36aca3c89ee45ca1b/698643205908ea4936346535_Screenshot%202026-02-06%20at%2010.39.38%E2%80%AFAM.png
  - Source: https://www.blee.com/blog
- **Blog**
  - Image: https://cdn.prod.website-files.com/66274df36aca3c89ee45ca1b/6998a7a80518314b696ce903_Image%202-20-26%20at%2012.27%E2%80%AFPM.jpeg
  - Source: https://www.blee.com/blog
- **Rocket Mortgage Cuts Marketing Review Time by 67% with Blee's Compliance AI**
  - Image: https://cdn.prod.website-files.com/66274df36aca3c89ee45ca1b/682b69751636433aac33511b_Blog%20featured%20images.png
  - Source: https://www.blee.com/blogs/rocket-mortgage-cuts-marketing-review-time-by-67-with-blees-compliance-ai
- **Pricing**
  - Image: https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/662f80598261d2c5de159cdf_pricing-page-img-1.webp
  - Source: https://www.blee.com/pricing

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#0082F3",
    "accent": "#F05C08",
    "background": "#FFFFFF",
    "textPrimary": "#F05C08",
    "link": "#F05C08"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#DDDDDD",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#F05C08",
      "textColor": "#FFFFFF",
      "borderColor": "#F05C08",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#545454",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/6627ad7428e5c4b412b7ab42_logo-bee.png",
    "favicon": "https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/6627530acc0723de6cfbcf20_favicon.ico",
    "ogImage": "https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/662f74ec6f9d5646003f217c_risk-management-big-img.webp"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand's favicon.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request Demo",
      "reasoning": "Button #0 'Request Demo' uses the vibrant brand color #F05C08, making it the most prominent CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Request Demo",
      "reasoning": "Button #1 'Request Demo' has a different background color (#FFFFFF) and serves as a secondary option with a less vibrant appearance."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "marketing professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand's favicon.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```