# Blissway Brand Identity

A complete profile of **Blissway**'s visual system — colors, typography, components, and personality — extracted from https://www.blissway.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/blissway
- Machine-readable JSON: https://characterquilt.com/branding/blissway.json
- Per-page llms.txt: https://characterquilt.com/branding/blissway/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1BA4DD |
| Accent | #1BA4DD |
| Body Font | Work Sans |
| Heading Font | Lato |

## Color Palette

- primary: #1BA4DD
- secondary: #6B7280
- accent: #1BA4DD
- background: #212121
- textPrimary: #212121
- link: #D1F2FF

## Typography

- primary: Work Sans — https://fonts.google.com/specimen/Work+Sans
- heading: Lato — https://fonts.google.com/specimen/Lato

## Visual Assets

- Logo: https://www.blissway.com/static/assets/images/blissway-long-lines-logo.svg
- Favicon: https://www.blissway.com/favicon.ico
- Social card (og:image): https://www.blissway.com/static/assets/icons/favicon.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#1BA4DD, borderColor=#1BA4DD, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Blissway Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **BLISSWAY Dashboard**
  - Image: https://dashboard.blissway.com/static/media/LogoText.46d76d027d0f0168df08.png
  - Source: https://dashboard.blissway.com/
- **Blissway**
  - Image: https://i.ytimg.com/vi/HU16CQlcStI/maxresdefault.jpg
  - Source: https://www.blissway.com/
- **Blissway**
  - Image: https://i.ytimg.com/vi/G3FSJDful7A/maxresdefault.jpg
  - Source: https://www.blissway.com/
- **Trip Tool**
  - Image: https://tripreview-tolling.blissway.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fblissway-logo-color.9a64e0fc.png&w=3840&q=75
  - Source: https://tripreview-tolling.blissway.com/
- **Blissway - Crunchbase Company Profile & Funding**
  - Image: https://images.crunchbase.com/image/upload/c_pad,f_auto,q_auto:eco,dpr_1/jx7dvzqvu80vq14ezgpz?ik-sanitizeSvg=true
  - Source: https://www.crunchbase.com/organization/blissway

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Work Sans",
      "role": "body"
    },
    {
      "family": "Lato",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1BA4DD",
    "secondary": "#6B7280",
    "accent": "#1BA4DD",
    "background": "#212121",
    "textPrimary": "#212121",
    "link": "#D1F2FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Work Sans",
      "heading": "Lato"
    },
    "fontStacks": {
      "heading": [
        "__Work_Sans_c7ea26",
        "__Work_Sans_Fallback_c7ea26"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "__Work_Sans_c7ea26",
        "__Work_Sans_Fallback_c7ea26"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "72px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#1BA4DD",
      "borderColor": "#1BA4DD",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.blissway.com/static/assets/images/blissway-long-lines-logo.svg",
    "favicon": "https://www.blissway.com/favicon.ico",
    "ogImage": "https://www.blissway.com/static/assets/icons/favicon.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it matches the brand name 'Blissway', is visible, and the source URL contains 'logo'.",
    "confidence": 0.8,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "1",
      "reasoning": "Button #0 is highlighted with the brand's primary color (#1BA4DD) for text and border, indicating it as the primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it matches the brand name 'Blissway', is visible, and the source URL contains 'logo'.",
        "confidence": 0.8
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```