# Blixo Brand Identity

A complete profile of **Blixo**'s visual system — colors, typography, components, and personality — extracted from https://blixo.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/blixo
- Machine-readable JSON: https://characterquilt.com/branding/blixo.json
- Per-page llms.txt: https://characterquilt.com/branding/blixo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3045FF |
| Accent | #3045FF |
| Body Font | Work Sans |
| Heading Font | Work Sans |

## Color Palette

- primary: #3045FF
- secondary: #D2DBF4
- accent: #3045FF
- background: #FFFFFF
- textPrimary: #5C97FF
- link: #5C97FF

## Typography

- primary: Work Sans — https://fonts.google.com/specimen/Work+Sans
- heading: Work Sans — https://fonts.google.com/specimen/Work+Sans

## Visual Assets

- Logo: https://blixo.com/img/logo.2e256941.svg
- Favicon: https://blixo.com/favicon.svg
- Social card (og:image): https://blixo-images.s3.us-west-2.amazonaws.com/landing/blixo-accounts-receivable-automation.png

## UI Components

- input: background=#FFFFFF, textColor=#1B1B1B, borderColor=#D2DBF4, borderRadius=6px, shadow=none
- buttonPrimary: background=#3045FF, textColor=#FFFFFF, borderRadius=6px, shadow=none
- buttonSecondary: background=#5C97FF, textColor=#FFFFFF, borderRadius=7px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking for billing solutions

## Blixo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Báo giá & Ước lượng - Blixo Documentation**
  - Image: https://blixo.com/docs/images/quotes/new-quote.png
  - Source: https://blixo.com/docs/vi/quotes-estimates
- **Hóa đơn - Blixo Documentation**
  - Image: https://blixo.com/docs/images/invoices/list.png
  - Source: https://blixo.com/docs/vi/invoices
- **Elevate Your ENTIRE Billing Process - Blixo - Subscription Billing &  Accounts Receivable Automation**
  - Image: https://blixo.com/img/a-friendly-bridge-for-your-finances-2.1bce7e89.png
  - Source: https://blixo.com/creative-professionals
- **Credit Notes - Blixo Documentation**
  - Image: https://blixo.com/docs/images/credit-notes/line-items.png
  - Source: https://blixo.com/docs/en/credit-notes
- **Blixo - Accounts Receivable Automation & Subscription Billing**
  - Image: https://blixo.com/img/integration-illustration.96b17e89.png
  - Source: https://blixo.com/
- **Blixo Billing for Creative Professionals**
  - Image: https://i.vimeocdn.com/video/1786777485-605d7440630636abbf416f7ebb5bdec3a4479a36bed3df273e52467f9678df23-d?f=webp
  - Source: https://blixo.com/creative-professionals

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Work Sans",
      "role": "body"
    },
    {
      "family": "Hind Siliguri",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3045FF",
    "secondary": "#D2DBF4",
    "accent": "#3045FF",
    "background": "#FFFFFF",
    "textPrimary": "#5C97FF",
    "link": "#5C97FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Work Sans",
      "heading": "Work Sans"
    },
    "fontStacks": {
      "heading": [
        "Work Sans",
        "sans-serif"
      ],
      "body": [
        "Work Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Work Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "44px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#1B1B1B",
      "borderColor": "#D2DBF4",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#3045FF",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#5C97FF",
      "textColor": "#FFFFFF",
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://blixo.com/img/logo.2e256941.svg",
    "favicon": "https://blixo.com/favicon.svg",
    "ogImage": "https://blixo-images.s3.us-west-2.amazonaws.com/landing/blixo-accounts-receivable-automation.png",
    "logoHref": "./",
    "logoAlt": "blixo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Blixo'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "SIGN UP",
      "reasoning": "Button #1 ('SIGN UP') uses a vibrant brand color (#3045FF) and has strong action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Get paid regularly",
      "reasoning": "Button #0 ('Get paid regularly') uses a different vibrant color (#5C97FF) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking for billing solutions"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Blixo'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```