# Blockscope Brand Identity

A complete profile of **Blockscope**'s visual system — colors, typography, components, and personality — extracted from https://www.blockscope.co/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/blockscope
- Machine-readable JSON: https://characterquilt.com/branding/blockscope.json
- Per-page llms.txt: https://characterquilt.com/branding/blockscope/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #344050 |
| Accent | #00D27A |
| Body Font | Segoe UI |
| Heading Font | Segoe UI |

## Color Palette

- primary: #344050
- secondary: #D8E2EF
- accent: #00D27A
- background: #EDF2F9
- textPrimary: #0B1727
- link: #0B1727

## Typography

- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
- heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

## Visual Assets

- Logo: https://www.blockscope.co/static/media/blockscope-green.cf8fee766a1b0803cb3d635de9a39889.svg
- Favicon: https://www.blockscope.co/favicon.ico

## UI Components

- input: background=#FFFFFF, textColor=#344050, borderColor=#D8E2EF, borderRadius=4px, shadow=rgba(0, 0, 0, 0.075) 0px 1px 2px 0px inset
- buttonPrimary: background=#00D27A, textColor=#0B1727, borderColor=#00D27A, borderRadius=800px, shadow=rgba(255, 255, 255, 0.15) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.075) 0px 1px 1px 0px
- buttonSecondary: background=#2C7BE5, textColor=#FFFFFF, borderColor=#2C7BE5, borderRadius=4px, shadow=rgba(255, 255, 255, 0.15) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.075) 0px 1px 1px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Blockscope Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Gala Games Exploit - Blockscope Investigation | Blockscope**
  - Image: https://gcsmalta.com/wp-content/uploads/2022/03/Mar-Article2.png
  - Source: https://www.blockscope.co/blog/gala-games-exploit-blockscope-investigation
- **Blog | Blockscope**
  - Image: https://lh7-us.googleusercontent.com/PK8yJOsmNabCoFjJxjAdKmmFaemSCWNhZqPFW6fzjIuaifuRcUKgpzfvMQsmZtf9r4xKg08Hie_eLlNNDzhzNKJiJ2KrC0KssJSN-K5zuyFtDL1rX0Tk2hvb2ka0WvyLDQk4mF4mmIxMgkTqclEliPI
  - Source: https://www.blockscope.co/blog
- **Tracer Product | Blockscope**
  - Image: https://www.blockscope.co/static/media/tracer.da4ae2d1762bee95dda6.png
  - Source: https://www.blockscope.co/products/tracer
- **Blockscope**
  - Image: https://www.blockscope.co/static/media/profiler2.14c81dfce563e44e0801.png
  - Source: https://blockscope.co/
- **Tokenization of Real-World Assets and the Crucial Role of Compliance |  Blockscope**
  - Image: https://miro.medium.com/v2/resize:fit:1400/0*DzKJGC5G9AW3o_73.jpg
  - Source: https://www.blockscope.co/blog/tokenization-of-real-world-assets-and-the-crucial-role-of-compliance
- **Gala Games Exploit - Blockscope Investigation | Blockscope**
  - Image: https://lh7-us.googleusercontent.com/ChkArJmAIH4LUuOn3tnxS_49U0giRn1RvUsRvG7cMp8JbV8Nq8kLeD_Q7aCBqQzGrFi-splNK3wNDAgJdGSKKKL1xXZo7w4cmeYjbfornecte0yIyswVjbgmvkOZMyh99z5cHiUERqqq54j8RZHcSYQ
  - Source: https://www.blockscope.co/blog/gala-games-exploit-blockscope-investigation

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#344050",
    "secondary": "#D8E2EF",
    "accent": "#00D27A",
    "background": "#EDF2F9",
    "textPrimary": "#0B1727",
    "link": "#0B1727"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "body": [
        "Open Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "paragraph": [
        "Poppins",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "39.8131px",
      "h2": "39.8131px",
      "body": "19.2px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#344050",
      "borderColor": "#D8E2EF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(0, 0, 0, 0.075) 0px 1px 2px 0px inset"
    },
    "buttonPrimary": {
      "background": "#00D27A",
      "textColor": "#0B1727",
      "borderColor": "#00D27A",
      "borderRadius": "800px",
      "borderRadiusCorners": {
        "topLeft": "800px",
        "topRight": "800px",
        "bottomRight": "800px",
        "bottomLeft": "800px"
      },
      "shadow": "rgba(255, 255, 255, 0.15) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.075) 0px 1px 1px 0px"
    },
    "buttonSecondary": {
      "background": "#2C7BE5",
      "textColor": "#FFFFFF",
      "borderColor": "#2C7BE5",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(255, 255, 255, 0.15) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.075) 0px 1px 1px 0px"
    }
  },
  "images": {
    "logo": "https://www.blockscope.co/static/media/blockscope-green.cf8fee766a1b0803cb3d635de9a39889.svg",
    "favicon": "https://www.blockscope.co/favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Schedule Demo",
      "reasoning": "The 'Schedule Demo' button uses a vibrant green color (#00D27A), which is typically associated with primary actions. The text is action-oriented, encouraging users to engage with the product."
    },
    "secondary": {
      "index": 1,
      "text": "Subscribe",
      "reasoning": "The 'Subscribe' button uses a different vibrant color (#2C7BE5) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```