# Bloom Institute of Technology Brand Identity

A complete profile of **Bloom Institute of Technology**'s visual system — colors, typography, components, and personality — extracted from https://www.bloomtech.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/bloom-institute-of-technology
- Machine-readable JSON: https://characterquilt.com/branding/bloom-institute-of-technology.json
- Per-page llms.txt: https://characterquilt.com/branding/bloom-institute-of-technology/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00808C |
| Accent | #FF4B00 |
| Body Font | Open Sans |
| Heading Font | Open Sans |

## Color Palette

- primary: #00808C
- secondary: #2C1B25
- accent: #FF4B00
- background: #FFFFFF
- textPrimary: #202020
- link: #FF4B00

## Typography

- primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
- heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/613baa7ad4f394142e65cb73/6228f3eb1016857d094821f1_BloomTech-Logo-Black.png
- Favicon: https://cdn.prod.website-files.com/613baa7ad4f394142e65cb73/618b516b97ebc0ea918c35d4_32.png
- Social card (og:image): https://cdn.prod.website-files.com/613baa7ad4f394142e65cb73/63052986d3eeaf5b3312dff9_home_opengraph.jpg

## UI Components

- buttonPrimary: background=#00808C, textColor=#FFFFFF, borderColor=#00808C, borderRadius=12px, shadow=none
- buttonSecondary: background=#F2EEF0, textColor=#333333, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: Aspiring tech professionals and students looking for online coding education.

## Bloom Institute of Technology Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **BloomTech | Actionable Tips To Get You Interview-Ready**
  - Image: https://cdn.prod.website-files.com/615cc8f463d67d6b52e5bb6d/639a9061bdd14837dcb634e2_Two%20students%20having%20a%20discussion.webp
  - Source: https://www.bloomtech.com/article/actionable-tips-to-get-you-interview-ready
- **BloomTech | Blog**
  - Image: https://cdn.prod.website-files.com/615cc8f463d67d6b52e5bb6d/6616dcfee50d6e1fab198709_ai_agent_rectangel.png
  - Source: https://www.bloomtech.com/blog
- **BloomTech | Are you Following "10 Commandments" of Personal Finance?**
  - Image: https://cdn.prod.website-files.com/615cc8f463d67d6b52e5bb6d/639a98a50999bc412d9b832c_A%20person%20counting%20cash.webp
  - Source: https://www.bloomtech.com/article/are-you-following-10-commandments-of-personal-finance
- **BloomTech | How to Create a Portfolio That Gets You an Interview**
  - Image: https://cdn.prod.website-files.com/615cc8f463d67d6b52e5bb6d/615de8f96bfb97c04295081b_5e502f5e26f9a32c81da6647_anete-lusina-zwsHjakE_iI-unsplash_opt.jpeg
  - Source: https://www.bloomtech.com/article/how-to-create-a-portfolio-that-gets-you-an-interview
- **BloomTech | Paystack Hosts BloomTech Student Meetup in Lagos**
  - Image: https://cdn.prod.website-files.com/615cc8f463d67d6b52e5bb6d/63998784f44de6d66aa283e5_Group%20of%20male%20students%20smiling.webp
  - Source: https://www.bloomtech.com/article/paystack-hosts-bloomtech-student-meetup-in-lagos
- **BloomTech | How To Start Learning Software Engineering for Free**
  - Image: https://cdn.prod.website-files.com/615cc8f463d67d6b52e5bb6d/639a08860cfb446a066e45df_woman%20learning%20to%20code.webp
  - Source: https://www.bloomtech.com/article/how-to-start-learning-software-engineering-for-free

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00808C",
    "secondary": "#2C1B25",
    "accent": "#FF4B00",
    "background": "#FFFFFF",
    "textPrimary": "#202020",
    "link": "#FF4B00"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Open Sans"
    },
    "fontStacks": {
      "heading": [
        "Titillium Web",
        "sans-serif"
      ],
      "body": [
        "Open Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Open Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "66px",
      "h2": "48px",
      "body": "25px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#00808C",
      "textColor": "#FFFFFF",
      "borderColor": "#00808C",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F2EEF0",
      "textColor": "#333333",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/613baa7ad4f394142e65cb73/6228f3eb1016857d094821f1_BloomTech-Logo-Black.png",
    "favicon": "https://cdn.prod.website-files.com/613baa7ad4f394142e65cb73/618b516b97ebc0ea918c35d4_32.png",
    "ogImage": "https://cdn.prod.website-files.com/613baa7ad4f394142e65cb73/63052986d3eeaf5b3312dff9_home_opengraph.jpg",
    "logoHref": "/",
    "logoAlt": "Logo Bloom Institute of Technology"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Bloom Institute of Technology'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Join WAITLIST",
      "reasoning": "Button #0 uses the brand's primary color (#00808C) and has action-oriented text ('Join WAITLIST'), making it the most prominent CTA."
    },
    "secondary": {
      "index": 2,
      "text": "more students stories",
      "reasoning": "Button #2 has a different background color (#F2EEF0) and serves as a secondary action with less emphasis ('more students stories')."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Aspiring tech professionals and students looking for online coding education."
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Bloom Institute of Technology'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```