{ "name": "Blue Onion", "slug": "blue-onion", "domain": "https://www.blueonion.ai/", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Plus Jakarta Display", "role": "display" }, { "family": "Host Grotesk", "role": "body" } ], "colors": { "primary": "#FFE32C", "secondary": "#569EFF", "accent": "#FFE32C", "background": "#FFFFFF", "textPrimary": "#152462", "link": "#152462" }, "typography": { "fontFamilies": { "primary": "Host Grotesk", "heading": "Plus Jakarta Display" }, "fontStacks": { "heading": [ "Hostgrotesk", "Arial", "sans-serif" ], "body": [ "Plusjakartadisplay", "sans-serif" ], "paragraph": [ "Plusjakartadisplay", "sans-serif" ] }, "fontSizes": { "h1": "56px", "h2": "54px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "12px" }, "components": { "buttonPrimary": { "background": "#FFE32C", "textColor": "#0000EE", "borderRadius": "5px", "borderRadiusCorners": { "topLeft": "5px", "topRight": "5px", "bottomRight": "5px", "bottomLeft": "5px" }, "shadow": "none" }, "buttonSecondary": { "background": "#569EFF", "textColor": "#0000EE", "borderRadius": "5px", "borderRadiusCorners": { "topLeft": "5px", "topRight": "5px", "bottomRight": "5px", "bottomLeft": "5px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/61dc98856049676bd9b4ceeb/6776691d3ee9c1f1faa13057_Blue%20Onion%20Logo%20Nav%402x.svg", "favicon": "https://cdn.prod.website-files.com/61dc98856049676bd9b4ceeb/6777af29202d5aa733c9e526_Group%20469367%402x.png", "ogImage": "https://cdn.prod.website-files.com/61dc98856049676bd9b4ceeb/691cdf0e7a88a6325a7307da_Blue%20Onion%20Vertical%20Lockup%20Blue.jpg" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Blue Onion'.", "confidence": 0.9, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Request a demo", "reasoning": "Button #7 with text 'Request a demo' is a strong call-to-action, using the vibrant accent color #FFE32C, which aligns with the brand's primary action focus." }, "secondary": { "index": 8, "text": "Read More", "reasoning": "Button #0 with text 'Read More' uses a different color group (#569EFF) and serves as a secondary action, providing additional information." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "retail & ecommerce businesses" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Blue Onion'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/blue-onion/20ffedffb8.webp", "alt": "How to Think About AI Adoption: A Practical Framework for Finance Teams", "source_url": "https://www.blueonion.ai/blogs/how-to-think-about-ai-adoption-a-practical-framework-for-finance-teams-2", "image_url": "https://cdn.prod.website-files.com/61dc98866049674de5b4cf0a/6852bcde89471a2aaa8935a1_AI%20Adoption%20Image%20(2).png", "width": 2560, "height": 1440, "bytes": 197002, "query": "site:blueonion.ai", "query_suffix": "site:blueonion.ai" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/blue-onion/ebbc09b526.webp", "alt": "How to Ask for More Resources at Work in a Corporate Setting", "source_url": "https://www.blueonion.ai/blogs/how-to-ask-for-resources-in-a-corporate-setting", "image_url": "https://cdn.prod.website-files.com/61dc98866049674de5b4cf0a/66935f8cd42daa90f2ecfe53_how%20to%20ask%20for%20resources%20-%20Blog%20-%20Hero%20Image%20-%20Small.png", "width": 1000, "height": 384, "bytes": 260135, "query": "site:blueonion.ai blog", "query_suffix": "site:blueonion.ai blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/blue-onion/fe6c34a626.webp", "alt": "Making Daily Close a Reality: Announcing our Series A", "source_url": "https://www.blueonion.ai/blogs/making-daily-close-a-reality-announcing-our-series-a", "image_url": "https://cdn.prod.website-files.com/61dc98866049674de5b4cf0a/67fef6f3464b6bc0e78218e0_Group%202.png", "width": 2104, "height": 1386, "bytes": 275035, "query": "site:blueonion.ai", "query_suffix": "site:blueonion.ai" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/blue-onion/f57ae1618c.webp", "alt": "The Essential Checklist for FP&A Teams in Retail Ecommerce: A CTO's Guide", "source_url": "https://www.blueonion.ai/blogs/the-essential-checklist-for-fp-a-teams-in-retail-ecommerce-a-ctos-guide", "image_url": "https://cdn.prod.website-files.com/61dc98866049674de5b4cf0a/66935ab1008e0ec1e03cddc0_essential%20checklist%20for%20FP%26A%20teams%20-%20Blog%20-%20Hero%20Image%20-%20Small.png", "width": 1000, "height": 384, "bytes": 213565, "query": "site:blueonion.ai blog", "query_suffix": "site:blueonion.ai blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/blue-onion/58877ceea9.webp", "alt": "Register for the Every Day Summit hosted by Blue Onion", "source_url": "https://info.blueonion.ai/every-day-summit-nyc", "image_url": "https://info.blueonion.ai/hs-fs/hubfs/DSC00019.jpg?width=5000&height=3333&name=DSC00019.jpg", "width": 2048, "height": 1365, "bytes": 317523, "query": "site:blueonion.ai", "query_suffix": "site:blueonion.ai" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/blue-onion/136841dd5a.webp", "alt": "Key Recommendations to Increase Productivity for Hybrid & Remote Work", "source_url": "https://www.blueonion.ai/blogs/key-recommendations-to-increase-productivity-for-hybrid-remote-work", "image_url": "https://cdn.prod.website-files.com/61dc98866049674de5b4cf0a/66935e94e4c1a91b1fb80dc9_key%20recs%20to%20increase%20productivity%20hybrid%20or%20remote%20-%20Blog%20-%20Hero%20Image%20-%20Small.png", "width": 1000, "height": 384, "bytes": 224893, "query": "site:blueonion.ai blog", "query_suffix": "site:blueonion.ai blog" } ], "font_resources": [ { "family": "Host Grotesk", "google_fonts_url": "https://fonts.google.com/specimen/Host+Grotesk" }, { "family": "Plus Jakarta Display", "google_fonts_url": "https://fonts.google.com/specimen/Plus+Jakarta+Display" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Host+Grotesk&family=Plus+Jakarta+Display&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/blue-onion", "agent_instructions": "You are designing or implementing in Blue Onion's brand identity.\n\n# Brand profile\n- Company: Blue Onion\n- Source: https://www.blueonion.ai/\n- Color scheme: light\n\n# Colors\n- primary: #FFE32C\n- secondary: #569EFF\n- accent: #FFE32C\n- background: #FFFFFF\n- textPrimary: #152462\n- link: #152462\n\n# Typography\n- primary: Host Grotesk — https://fonts.google.com/specimen/Host+Grotesk\n- heading: Plus Jakarta Display — https://fonts.google.com/specimen/Plus+Jakarta+Display\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#FFE32C, textColor=#0000EE, borderRadius=5px, shadow=none\n- buttonSecondary: background=#569EFF, textColor=#0000EE, borderRadius=5px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: retail & ecommerce businesses\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/blue-onion.json", "page_markdown": "# Blue Onion Brand Identity\n\nA complete profile of **Blue Onion**'s visual system — colors, typography, components, and personality — extracted from https://www.blueonion.ai/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/blue-onion\n- Machine-readable JSON: https://characterquilt.com/branding/blue-onion.json\n- Per-page llms.txt: https://characterquilt.com/branding/blue-onion/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #FFE32C |\n| Accent | #FFE32C |\n| Body Font | Host Grotesk |\n| Heading Font | Plus Jakarta Display |\n\n## Color Palette\n\n- primary: #FFE32C\n- secondary: #569EFF\n- accent: #FFE32C\n- background: #FFFFFF\n- textPrimary: #152462\n- link: #152462\n\n## Typography\n\n- primary: Host Grotesk — https://fonts.google.com/specimen/Host+Grotesk\n- heading: Plus Jakarta Display — https://fonts.google.com/specimen/Plus+Jakarta+Display\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/61dc98856049676bd9b4ceeb/6776691d3ee9c1f1faa13057_Blue%20Onion%20Logo%20Nav%402x.svg\n- Favicon: https://cdn.prod.website-files.com/61dc98856049676bd9b4ceeb/6777af29202d5aa733c9e526_Group%20469367%402x.png\n- Social card (og:image): https://cdn.prod.website-files.com/61dc98856049676bd9b4ceeb/691cdf0e7a88a6325a7307da_Blue%20Onion%20Vertical%20Lockup%20Blue.jpg\n\n## UI Components\n\n- buttonPrimary: background=#FFE32C, textColor=#0000EE, borderRadius=5px, shadow=none\n- buttonSecondary: background=#569EFF, textColor=#0000EE, borderRadius=5px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: retail & ecommerce businesses\n\n## Blue Onion Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **How to Think About AI Adoption: A Practical Framework for Finance Teams**\n - Image: https://cdn.prod.website-files.com/61dc98866049674de5b4cf0a/6852bcde89471a2aaa8935a1_AI%20Adoption%20Image%20(2).png\n - Source: https://www.blueonion.ai/blogs/how-to-think-about-ai-adoption-a-practical-framework-for-finance-teams-2\n- **How to Ask for More Resources at Work in a Corporate Setting**\n - Image: https://cdn.prod.website-files.com/61dc98866049674de5b4cf0a/66935f8cd42daa90f2ecfe53_how%20to%20ask%20for%20resources%20-%20Blog%20-%20Hero%20Image%20-%20Small.png\n - Source: https://www.blueonion.ai/blogs/how-to-ask-for-resources-in-a-corporate-setting\n- **Making Daily Close a Reality: Announcing our Series A**\n - Image: https://cdn.prod.website-files.com/61dc98866049674de5b4cf0a/67fef6f3464b6bc0e78218e0_Group%202.png\n - Source: https://www.blueonion.ai/blogs/making-daily-close-a-reality-announcing-our-series-a\n- **The Essential Checklist for FP&A Teams in Retail Ecommerce: A CTO's Guide**\n - Image: https://cdn.prod.website-files.com/61dc98866049674de5b4cf0a/66935ab1008e0ec1e03cddc0_essential%20checklist%20for%20FP%26A%20teams%20-%20Blog%20-%20Hero%20Image%20-%20Small.png\n - Source: https://www.blueonion.ai/blogs/the-essential-checklist-for-fp-a-teams-in-retail-ecommerce-a-ctos-guide\n- **Register for the Every Day Summit hosted by Blue Onion**\n - Image: https://info.blueonion.ai/hs-fs/hubfs/DSC00019.jpg?width=5000&height=3333&name=DSC00019.jpg\n - Source: https://info.blueonion.ai/every-day-summit-nyc\n- **Key Recommendations to Increase Productivity for Hybrid & Remote Work**\n - Image: https://cdn.prod.website-files.com/61dc98866049674de5b4cf0a/66935e94e4c1a91b1fb80dc9_key%20recs%20to%20increase%20productivity%20hybrid%20or%20remote%20-%20Blog%20-%20Hero%20Image%20-%20Small.png\n - Source: https://www.blueonion.ai/blogs/key-recommendations-to-increase-productivity-for-hybrid-remote-work\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Plus Jakarta Display\",\n \"role\": \"display\"\n },\n {\n \"family\": \"Host Grotesk\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#FFE32C\",\n \"secondary\": \"#569EFF\",\n \"accent\": \"#FFE32C\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#152462\",\n \"link\": \"#152462\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Host Grotesk\",\n \"heading\": \"Plus Jakarta Display\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Hostgrotesk\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Plusjakartadisplay\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Plusjakartadisplay\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"56px\",\n \"h2\": \"54px\",\n \"body\": \"16px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"12px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#FFE32C\",\n \"textColor\": \"#0000EE\",\n \"borderRadius\": \"5px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"5px\",\n \"topRight\": \"5px\",\n \"bottomRight\": \"5px\",\n \"bottomLeft\": \"5px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#569EFF\",\n \"textColor\": \"#0000EE\",\n \"borderRadius\": \"5px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"5px\",\n \"topRight\": \"5px\",\n \"bottomRight\": \"5px\",\n \"bottomLeft\": \"5px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://cdn.prod.website-files.com/61dc98856049676bd9b4ceeb/6776691d3ee9c1f1faa13057_Blue%20Onion%20Logo%20Nav%402x.svg\",\n \"favicon\": \"https://cdn.prod.website-files.com/61dc98856049676bd9b4ceeb/6777af29202d5aa733c9e526_Group%20469367%402x.png\",\n \"ogImage\": \"https://cdn.prod.website-files.com/61dc98856049676bd9b4ceeb/691cdf0e7a88a6325a7307da_Blue%20Onion%20Vertical%20Lockup%20Blue.jpg\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Blue Onion'.\",\n \"confidence\": 0.9,\n \"rejected\": true,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Request a demo\",\n \"reasoning\": \"Button #7 with text 'Request a demo' is a strong call-to-action, using the vibrant accent color #FFE32C, which aligns with the brand's primary action focus.\"\n },\n \"secondary\": {\n \"index\": 8,\n \"text\": \"Read More\",\n \"reasoning\": \"Button #0 with text 'Read More' uses a different color group (#569EFF) and serves as a secondary action, providing additional information.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"retail & ecommerce businesses\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Blue Onion'.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }