# Blue Onion Brand Identity A complete profile of **Blue Onion**'s visual system — colors, typography, components, and personality — extracted from https://www.blueonion.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/blue-onion - Machine-readable JSON: https://characterquilt.com/branding/blue-onion.json - Per-page llms.txt: https://characterquilt.com/branding/blue-onion/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #FFE32C | | Accent | #FFE32C | | Body Font | Host Grotesk | | Heading Font | Plus Jakarta Display | ## Color Palette - primary: #FFE32C - secondary: #569EFF - accent: #FFE32C - background: #FFFFFF - textPrimary: #152462 - link: #152462 ## Typography - primary: Host Grotesk — https://fonts.google.com/specimen/Host+Grotesk - heading: Plus Jakarta Display — https://fonts.google.com/specimen/Plus+Jakarta+Display ## Visual Assets - Logo: https://cdn.prod.website-files.com/61dc98856049676bd9b4ceeb/6776691d3ee9c1f1faa13057_Blue%20Onion%20Logo%20Nav%402x.svg - Favicon: https://cdn.prod.website-files.com/61dc98856049676bd9b4ceeb/6777af29202d5aa733c9e526_Group%20469367%402x.png - Social card (og:image): https://cdn.prod.website-files.com/61dc98856049676bd9b4ceeb/691cdf0e7a88a6325a7307da_Blue%20Onion%20Vertical%20Lockup%20Blue.jpg ## UI Components - buttonPrimary: background=#FFE32C, textColor=#0000EE, borderRadius=5px, shadow=none - buttonSecondary: background=#569EFF, textColor=#0000EE, borderRadius=5px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: retail & ecommerce businesses ## Blue Onion Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **How to Think About AI Adoption: A Practical Framework for Finance Teams** - Image: https://cdn.prod.website-files.com/61dc98866049674de5b4cf0a/6852bcde89471a2aaa8935a1_AI%20Adoption%20Image%20(2).png - Source: https://www.blueonion.ai/blogs/how-to-think-about-ai-adoption-a-practical-framework-for-finance-teams-2 - **How to Ask for More Resources at Work in a Corporate Setting** - Image: https://cdn.prod.website-files.com/61dc98866049674de5b4cf0a/66935f8cd42daa90f2ecfe53_how%20to%20ask%20for%20resources%20-%20Blog%20-%20Hero%20Image%20-%20Small.png - Source: https://www.blueonion.ai/blogs/how-to-ask-for-resources-in-a-corporate-setting - **Making Daily Close a Reality: Announcing our Series A** - Image: https://cdn.prod.website-files.com/61dc98866049674de5b4cf0a/67fef6f3464b6bc0e78218e0_Group%202.png - Source: https://www.blueonion.ai/blogs/making-daily-close-a-reality-announcing-our-series-a - **The Essential Checklist for FP&A Teams in Retail Ecommerce: A CTO's Guide** - Image: https://cdn.prod.website-files.com/61dc98866049674de5b4cf0a/66935ab1008e0ec1e03cddc0_essential%20checklist%20for%20FP%26A%20teams%20-%20Blog%20-%20Hero%20Image%20-%20Small.png - Source: https://www.blueonion.ai/blogs/the-essential-checklist-for-fp-a-teams-in-retail-ecommerce-a-ctos-guide - **Register for the Every Day Summit hosted by Blue Onion** - Image: https://info.blueonion.ai/hs-fs/hubfs/DSC00019.jpg?width=5000&height=3333&name=DSC00019.jpg - Source: https://info.blueonion.ai/every-day-summit-nyc - **Key Recommendations to Increase Productivity for Hybrid & Remote Work** - Image: https://cdn.prod.website-files.com/61dc98866049674de5b4cf0a/66935e94e4c1a91b1fb80dc9_key%20recs%20to%20increase%20productivity%20hybrid%20or%20remote%20-%20Blog%20-%20Hero%20Image%20-%20Small.png - Source: https://www.blueonion.ai/blogs/key-recommendations-to-increase-productivity-for-hybrid-remote-work ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Plus Jakarta Display", "role": "display" }, { "family": "Host Grotesk", "role": "body" } ], "colors": { "primary": "#FFE32C", "secondary": "#569EFF", "accent": "#FFE32C", "background": "#FFFFFF", "textPrimary": "#152462", "link": "#152462" }, "typography": { "fontFamilies": { "primary": "Host Grotesk", "heading": "Plus Jakarta Display" }, "fontStacks": { "heading": [ "Hostgrotesk", "Arial", "sans-serif" ], "body": [ "Plusjakartadisplay", "sans-serif" ], "paragraph": [ "Plusjakartadisplay", "sans-serif" ] }, "fontSizes": { "h1": "56px", "h2": "54px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "12px" }, "components": { "buttonPrimary": { "background": "#FFE32C", "textColor": "#0000EE", "borderRadius": "5px", "borderRadiusCorners": { "topLeft": "5px", "topRight": "5px", "bottomRight": "5px", "bottomLeft": "5px" }, "shadow": "none" }, "buttonSecondary": { "background": "#569EFF", "textColor": "#0000EE", "borderRadius": "5px", "borderRadiusCorners": { "topLeft": "5px", "topRight": "5px", "bottomRight": "5px", "bottomLeft": "5px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/61dc98856049676bd9b4ceeb/6776691d3ee9c1f1faa13057_Blue%20Onion%20Logo%20Nav%402x.svg", "favicon": "https://cdn.prod.website-files.com/61dc98856049676bd9b4ceeb/6777af29202d5aa733c9e526_Group%20469367%402x.png", "ogImage": "https://cdn.prod.website-files.com/61dc98856049676bd9b4ceeb/691cdf0e7a88a6325a7307da_Blue%20Onion%20Vertical%20Lockup%20Blue.jpg" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Blue Onion'.", "confidence": 0.9, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Request a demo", "reasoning": "Button #7 with text 'Request a demo' is a strong call-to-action, using the vibrant accent color #FFE32C, which aligns with the brand's primary action focus." }, "secondary": { "index": 8, "text": "Read More", "reasoning": "Button #0 with text 'Read More' uses a different color group (#569EFF) and serves as a secondary action, providing additional information." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "retail & ecommerce businesses" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Blue Onion'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```