{
  "name": "Blue",
  "slug": "blue",
  "domain": "https://heyblue.com/",
  "sources": [
    "apollo_us_mid",
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Inter",
        "role": "body"
      },
      {
        "family": "Playfair Display",
        "role": "heading"
      }
    ],
    "colors": {
      "primary": "#0F1623",
      "secondary": "#414652",
      "accent": "#225AD6",
      "background": "#FFFFFF",
      "textPrimary": "#225AD6",
      "link": "#225AD6"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Inter",
        "heading": "Playfair Display"
      },
      "fontStacks": {
        "heading": [
          "Playfair Display",
          "sans-serif"
        ],
        "body": [
          "Arial",
          "Helvetica Neue",
          "Helvetica",
          "sans-serif"
        ],
        "paragraph": [
          "Inter",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "48px",
        "h2": "40px",
        "body": "16px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "28px"
    },
    "components": {
      "input": {
        "background": "#FDFDFD",
        "textColor": "#333333",
        "borderColor": "#BBCFF9",
        "borderRadius": "62px",
        "borderRadiusCorners": {
          "topLeft": "62px",
          "topRight": "62px",
          "bottomRight": "62px",
          "bottomLeft": "62px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#225AD6",
        "textColor": "#FDFDFD",
        "borderColor": "#225AD6",
        "borderRadius": "62px",
        "borderRadiusCorners": {
          "topLeft": "62px",
          "topRight": "62px",
          "bottomRight": "62px",
          "bottomLeft": "62px"
        },
        "shadow": "rgba(255, 255, 255, 0.39) 0px 4px 4px 0px inset"
      },
      "buttonSecondary": {
        "background": "#FDFDFD",
        "textColor": "#225AD6",
        "borderColor": "#225AD6",
        "borderRadius": "120px",
        "borderRadiusCorners": {
          "topLeft": "120px",
          "topRight": "120px",
          "bottomRight": "120px",
          "bottomLeft": "120px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/68a431aefc04f0bb1bcb5224/68a458a947380f7f25d69b73_Group.svg",
      "favicon": "https://cdn.prod.website-files.com/68a431aefc04f0bb1bcb5224/68a8dbd8a79edf7f988b335c_fav02%20(1).png",
      "ogImage": null,
      "logoHref": "/"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Blue'.",
      "confidence": 0.85,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 1,
        "text": "Get Blue Now",
        "reasoning": "Button #1 ('Get Blue Now') uses the vibrant brand color #225AD6, indicating it's the main call-to-action."
      },
      "secondary": {
        "index": 0,
        "text": "Contact us",
        "reasoning": "Button #0 ('Contact us') has a different background color (#FDFDFD) and serves as a secondary action with a less prominent style."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "tech-savvy individuals and businesses"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Blue'.",
          "confidence": 0.85
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/blue/0bd3961557.webp",
      "alt": "Blue Ad Group - Campaign Middle East",
      "source_url": "https://campaignme.com/agency/blue-ad/",
      "image_url": "https://campaignme.com/wp-content/uploads/2023/11/blue-ad-logo.png",
      "width": 700,
      "height": 500,
      "bytes": 53179,
      "query": "\"Blue\" ad",
      "query_suffix": "\"Blue\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/blue/cb85d6e8de.webp",
      "alt": "How to File Crash Report (CR-2) in Texas | Patterson Law",
      "source_url": "https://pattersonpersonalinjury.com/auto-accidents/texas-blue-form/",
      "image_url": "https://pattersonpersonalinjury.com/wp-content/uploads/2016/12/old-blue-form.jpg",
      "width": 1217,
      "height": 536,
      "bytes": 97182,
      "query": "\"Blue\" report",
      "query_suffix": "\"Blue\" report"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/blue/3d6472637e.webp",
      "alt": "Blue background website templates Vectors - Download Free High-Quality  Vectors from Freepik | Freepik",
      "source_url": "https://www.freepik.com/vectors/blue-background-website-templates",
      "image_url": "https://img.freepik.com/free-vector/new-landing-page-luxury-background-template_125964-4323.jpg?semt=ais_hybrid&w=740&q=80",
      "width": 740,
      "height": 463,
      "bytes": 36321,
      "query": "\"Blue\" landing page",
      "query_suffix": "\"Blue\" landing page"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/blue/96b4d3e7c4.webp",
      "alt": "How to Master Blue Color in Brand Design: Identity Secrets",
      "source_url": "https://es.pinterest.com/pin/187251296992400688/",
      "image_url": "https://i.pinimg.com/originals/41/af/6d/41af6d169af9a967f7254986c6a214a4.jpg",
      "width": 736,
      "height": 1104,
      "bytes": 58270,
      "query": "\"Blue\" ad",
      "query_suffix": "\"Blue\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/blue/46c91d6d9e.webp",
      "alt": "Blue Report 2025",
      "source_url": "https://www.picussecurity.com/blue-report",
      "image_url": "https://www.picussecurity.com/hubfs/Blue-Report-2025/Previews/Picus-BlueReport2025-Preview1-LP.png",
      "width": 835,
      "height": 525,
      "bytes": 331504,
      "query": "\"Blue\" report",
      "query_suffix": "\"Blue\" report"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/blue/f9b45bca6f.webp",
      "alt": "Blue Grow - Investment Landing Page | Figma",
      "source_url": "https://www.figma.com/community/file/1310900259811576438/blue-grow-investment-landing-page",
      "image_url": "https://s3-alpha.figma.com/hub/file/4685903016/6b8f5530-6f47-43c3-8096-1c4a5d97a9ee-cover.png",
      "width": 1440,
      "height": 960,
      "bytes": 1082107,
      "query": "\"Blue\" landing page",
      "query_suffix": "\"Blue\" landing page"
    }
  ],
  "font_resources": [
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    },
    {
      "family": "Playfair Display",
      "google_fonts_url": "https://fonts.google.com/specimen/Playfair+Display"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Playfair+Display&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/blue",
  "agent_instructions": "You are designing or implementing in Blue's brand identity.\n\n# Brand profile\n- Company: Blue\n- Source: https://heyblue.com/\n- Color scheme: light\n\n# Colors\n- primary: #0F1623\n- secondary: #414652\n- accent: #225AD6\n- background: #FFFFFF\n- textPrimary: #225AD6\n- link: #225AD6\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Playfair Display — https://fonts.google.com/specimen/Playfair+Display\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Inter&family=Playfair+Display&display=swap\">\n\n# UI Components\n- input: background=#FDFDFD, textColor=#333333, borderColor=#BBCFF9, borderRadius=62px, shadow=none\n- buttonPrimary: background=#225AD6, textColor=#FDFDFD, borderColor=#225AD6, borderRadius=62px, shadow=rgba(255, 255, 255, 0.39) 0px 4px 4px 0px inset\n- buttonSecondary: background=#FDFDFD, textColor=#225AD6, borderColor=#225AD6, borderRadius=120px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: tech-savvy individuals and businesses\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/blue.json",
  "page_markdown": "# Blue Brand Identity\n\nA complete profile of **Blue**'s visual system — colors, typography, components, and personality — extracted from https://heyblue.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/blue\n- Machine-readable JSON: https://characterquilt.com/branding/blue.json\n- Per-page llms.txt: https://characterquilt.com/branding/blue/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0F1623 |\n| Accent | #225AD6 |\n| Body Font | Inter |\n| Heading Font | Playfair Display |\n\n## Color Palette\n\n- primary: #0F1623\n- secondary: #414652\n- accent: #225AD6\n- background: #FFFFFF\n- textPrimary: #225AD6\n- link: #225AD6\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Playfair Display — https://fonts.google.com/specimen/Playfair+Display\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/68a431aefc04f0bb1bcb5224/68a458a947380f7f25d69b73_Group.svg\n- Favicon: https://cdn.prod.website-files.com/68a431aefc04f0bb1bcb5224/68a8dbd8a79edf7f988b335c_fav02%20(1).png\n\n## UI Components\n\n- input: background=#FDFDFD, textColor=#333333, borderColor=#BBCFF9, borderRadius=62px, shadow=none\n- buttonPrimary: background=#225AD6, textColor=#FDFDFD, borderColor=#225AD6, borderRadius=62px, shadow=rgba(255, 255, 255, 0.39) 0px 4px 4px 0px inset\n- buttonSecondary: background=#FDFDFD, textColor=#225AD6, borderColor=#225AD6, borderRadius=120px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: tech-savvy individuals and businesses\n\n## Blue Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Blue Ad Group - Campaign Middle East**\n  - Image: https://campaignme.com/wp-content/uploads/2023/11/blue-ad-logo.png\n  - Source: https://campaignme.com/agency/blue-ad/\n- **How to File Crash Report (CR-2) in Texas | Patterson Law**\n  - Image: https://pattersonpersonalinjury.com/wp-content/uploads/2016/12/old-blue-form.jpg\n  - Source: https://pattersonpersonalinjury.com/auto-accidents/texas-blue-form/\n- **Blue background website templates Vectors - Download Free High-Quality  Vectors from Freepik | Freepik**\n  - Image: https://img.freepik.com/free-vector/new-landing-page-luxury-background-template_125964-4323.jpg?semt=ais_hybrid&w=740&q=80\n  - Source: https://www.freepik.com/vectors/blue-background-website-templates\n- **How to Master Blue Color in Brand Design: Identity Secrets**\n  - Image: https://i.pinimg.com/originals/41/af/6d/41af6d169af9a967f7254986c6a214a4.jpg\n  - Source: https://es.pinterest.com/pin/187251296992400688/\n- **Blue Report 2025**\n  - Image: https://www.picussecurity.com/hubfs/Blue-Report-2025/Previews/Picus-BlueReport2025-Preview1-LP.png\n  - Source: https://www.picussecurity.com/blue-report\n- **Blue Grow - Investment Landing Page | Figma**\n  - Image: https://s3-alpha.figma.com/hub/file/4685903016/6b8f5530-6f47-43c3-8096-1c4a5d97a9ee-cover.png\n  - Source: https://www.figma.com/community/file/1310900259811576438/blue-grow-investment-landing-page\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Inter\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Playfair Display\",\n      \"role\": \"heading\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#0F1623\",\n    \"secondary\": \"#414652\",\n    \"accent\": \"#225AD6\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#225AD6\",\n    \"link\": \"#225AD6\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Inter\",\n      \"heading\": \"Playfair Display\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Playfair Display\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Arial\",\n        \"Helvetica Neue\",\n        \"Helvetica\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Inter\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"48px\",\n      \"h2\": \"40px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"28px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FDFDFD\",\n      \"textColor\": \"#333333\",\n      \"borderColor\": \"#BBCFF9\",\n      \"borderRadius\": \"62px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"62px\",\n        \"topRight\": \"62px\",\n        \"bottomRight\": \"62px\",\n        \"bottomLeft\": \"62px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#225AD6\",\n      \"textColor\": \"#FDFDFD\",\n      \"borderColor\": \"#225AD6\",\n      \"borderRadius\": \"62px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"62px\",\n        \"topRight\": \"62px\",\n        \"bottomRight\": \"62px\",\n        \"bottomLeft\": \"62px\"\n      },\n      \"shadow\": \"rgba(255, 255, 255, 0.39) 0px 4px 4px 0px inset\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FDFDFD\",\n      \"textColor\": \"#225AD6\",\n      \"borderColor\": \"#225AD6\",\n      \"borderRadius\": \"120px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"120px\",\n        \"topRight\": \"120px\",\n        \"bottomRight\": \"120px\",\n        \"bottomLeft\": \"120px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/68a431aefc04f0bb1bcb5224/68a458a947380f7f25d69b73_Group.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/68a431aefc04f0bb1bcb5224/68a8dbd8a79edf7f988b335c_fav02%20(1).png\",\n    \"ogImage\": null,\n    \"logoHref\": \"/\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Blue'.\",\n    \"confidence\": 0.85,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 1,\n      \"text\": \"Get Blue Now\",\n      \"reasoning\": \"Button #1 ('Get Blue Now') uses the vibrant brand color #225AD6, indicating it's the main call-to-action.\"\n    },\n    \"secondary\": {\n      \"index\": 0,\n      \"text\": \"Contact us\",\n      \"reasoning\": \"Button #0 ('Contact us') has a different background color (#FDFDFD) and serves as a secondary action with a less prominent style.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"tech-savvy individuals and businesses\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Blue'.\",\n        \"confidence\": 0.85\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}