# Blue Brand Identity

A complete profile of **Blue**'s visual system — colors, typography, components, and personality — extracted from https://heyblue.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/blue
- Machine-readable JSON: https://characterquilt.com/branding/blue.json
- Per-page llms.txt: https://characterquilt.com/branding/blue/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0F1623 |
| Accent | #225AD6 |
| Body Font | Inter |
| Heading Font | Playfair Display |

## Color Palette

- primary: #0F1623
- secondary: #414652
- accent: #225AD6
- background: #FFFFFF
- textPrimary: #225AD6
- link: #225AD6

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Playfair Display — https://fonts.google.com/specimen/Playfair+Display

## Visual Assets

- Logo: https://cdn.prod.website-files.com/68a431aefc04f0bb1bcb5224/68a458a947380f7f25d69b73_Group.svg
- Favicon: https://cdn.prod.website-files.com/68a431aefc04f0bb1bcb5224/68a8dbd8a79edf7f988b335c_fav02%20(1).png

## UI Components

- input: background=#FDFDFD, textColor=#333333, borderColor=#BBCFF9, borderRadius=62px, shadow=none
- buttonPrimary: background=#225AD6, textColor=#FDFDFD, borderColor=#225AD6, borderRadius=62px, shadow=rgba(255, 255, 255, 0.39) 0px 4px 4px 0px inset
- buttonSecondary: background=#FDFDFD, textColor=#225AD6, borderColor=#225AD6, borderRadius=120px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals and businesses

## Blue Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Blue Ad Group - Campaign Middle East**
  - Image: https://campaignme.com/wp-content/uploads/2023/11/blue-ad-logo.png
  - Source: https://campaignme.com/agency/blue-ad/
- **How to File Crash Report (CR-2) in Texas | Patterson Law**
  - Image: https://pattersonpersonalinjury.com/wp-content/uploads/2016/12/old-blue-form.jpg
  - Source: https://pattersonpersonalinjury.com/auto-accidents/texas-blue-form/
- **Blue background website templates Vectors - Download Free High-Quality  Vectors from Freepik | Freepik**
  - Image: https://img.freepik.com/free-vector/new-landing-page-luxury-background-template_125964-4323.jpg?semt=ais_hybrid&w=740&q=80
  - Source: https://www.freepik.com/vectors/blue-background-website-templates
- **How to Master Blue Color in Brand Design: Identity Secrets**
  - Image: https://i.pinimg.com/originals/41/af/6d/41af6d169af9a967f7254986c6a214a4.jpg
  - Source: https://es.pinterest.com/pin/187251296992400688/
- **Blue Report 2025**
  - Image: https://www.picussecurity.com/hubfs/Blue-Report-2025/Previews/Picus-BlueReport2025-Preview1-LP.png
  - Source: https://www.picussecurity.com/blue-report
- **Blue Grow - Investment Landing Page | Figma**
  - Image: https://s3-alpha.figma.com/hub/file/4685903016/6b8f5530-6f47-43c3-8096-1c4a5d97a9ee-cover.png
  - Source: https://www.figma.com/community/file/1310900259811576438/blue-grow-investment-landing-page

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Playfair Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0F1623",
    "secondary": "#414652",
    "accent": "#225AD6",
    "background": "#FFFFFF",
    "textPrimary": "#225AD6",
    "link": "#225AD6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Playfair Display"
    },
    "fontStacks": {
      "heading": [
        "Playfair Display",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "28px"
  },
  "components": {
    "input": {
      "background": "#FDFDFD",
      "textColor": "#333333",
      "borderColor": "#BBCFF9",
      "borderRadius": "62px",
      "borderRadiusCorners": {
        "topLeft": "62px",
        "topRight": "62px",
        "bottomRight": "62px",
        "bottomLeft": "62px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#225AD6",
      "textColor": "#FDFDFD",
      "borderColor": "#225AD6",
      "borderRadius": "62px",
      "borderRadiusCorners": {
        "topLeft": "62px",
        "topRight": "62px",
        "bottomRight": "62px",
        "bottomLeft": "62px"
      },
      "shadow": "rgba(255, 255, 255, 0.39) 0px 4px 4px 0px inset"
    },
    "buttonSecondary": {
      "background": "#FDFDFD",
      "textColor": "#225AD6",
      "borderColor": "#225AD6",
      "borderRadius": "120px",
      "borderRadiusCorners": {
        "topLeft": "120px",
        "topRight": "120px",
        "bottomRight": "120px",
        "bottomLeft": "120px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68a431aefc04f0bb1bcb5224/68a458a947380f7f25d69b73_Group.svg",
    "favicon": "https://cdn.prod.website-files.com/68a431aefc04f0bb1bcb5224/68a8dbd8a79edf7f988b335c_fav02%20(1).png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Blue'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Blue Now",
      "reasoning": "Button #1 ('Get Blue Now') uses the vibrant brand color #225AD6, indicating it's the main call-to-action."
    },
    "secondary": {
      "index": 0,
      "text": "Contact us",
      "reasoning": "Button #0 ('Contact us') has a different background color (#FDFDFD) and serves as a secondary action with a less prominent style."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals and businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Blue'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```