# Bluebirds Brand Identity

A complete profile of **Bluebirds**'s visual system — colors, typography, components, and personality — extracted from https://www.bluebirds.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/bluebirds
- Machine-readable JSON: https://characterquilt.com/branding/bluebirds.json
- Per-page llms.txt: https://characterquilt.com/branding/bluebirds/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #94A3B8 |
| Accent | #4F46E5 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #94A3B8
- secondary: #CBD5E1
- accent: #4F46E5
- background: #1A1A1A
- textPrimary: #0F172A
- link: #0F172A

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://www.bluebirds.com/logo-white@2x.png
- Social card (og:image): /opengraph-image.png

## UI Components

- input: background=#FFFFFF, textColor=#0F172A, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#4F46E5, textColor=#F1F5F9, borderRadius=6px, shadow=none
- buttonSecondary: background=transparent, textColor=#0F172A, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals

## Bluebirds Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Bluebirds**
  - Image: https://www.bluebirds.com/_next/static/media/hero-screenshot.4790ba87.png
  - Source: https://www.bluebirds.ai/
- **Bluebirds**
  - Image: https://www.bluebirds.com/opengraph-image.png
  - Source: https://www.bluebirds.ai/
- **Bluebirds**
  - Image: https://www.bluebirds.com/_next/static/media/value-01@2x.b5d36c94.png
  - Source: https://www.bluebirds.ai/
- **Studying Eastern Bluebirds: A Biologist's Report and Reflections: T. David  Pitts: 9780615411330: Amazon.com: Books**
  - Image: https://m.media-amazon.com/images/I/81skH9YT5pL._AC_UF1000,1000_QL80_.jpg
  - Source: https://www.amazon.com/Studying-Eastern-Bluebirds-Biologists-Reflections/dp/0615411339

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#94A3B8",
    "secondary": "#CBD5E1",
    "accent": "#4F46E5",
    "background": "#1A1A1A",
    "textPrimary": "#0F172A",
    "link": "#0F172A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#0F172A",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#4F46E5",
      "textColor": "#F1F5F9",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#0F172A",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.bluebirds.com/logo-white@2x.png",
    "favicon": null,
    "ogImage": "/opengraph-image.png",
    "logoHref": "/",
    "logoAlt": "Bluebirds"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Bluebirds', confirming it as the primary logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 has a vibrant blue background (#4F46E5), which is a strong indicator of a primary CTA. The text 'Get started' is action-oriented, making it suitable as the main call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Get started ->",
      "reasoning": "Button #1 has a transparent background, making it less prominent than Button #0. It serves as a secondary option with a more subtle appearance."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Bluebirds', confirming it as the primary logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```