# Bluedot Brand Identity

A complete profile of **Bluedot**'s visual system — colors, typography, components, and personality — extracted from https://thebluedot.co/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/bluedot
- Machine-readable JSON: https://characterquilt.com/branding/bluedot.json
- Per-page llms.txt: https://characterquilt.com/branding/bluedot/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #16BAC5 |
| Accent | #16BAC5 |
| Body Font | Manrope |
| Heading Font | Manrope |

## Color Palette

- primary: #16BAC5
- secondary: #001A8F
- accent: #16BAC5
- background: #FFFFFF
- textPrimary: #353535
- link: #555E66

## Typography

- primary: Manrope — https://fonts.google.com/specimen/Manrope
- heading: Manrope — https://fonts.google.com/specimen/Manrope

## Visual Assets

- Logo: 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2Fg%3E%0A%3C%2Fg%3E%0A%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3CclipPath%20id%3D%22clip0_354_7791%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Crect%20width%3D%22102%22%20height%3D%2223.17%22%20fill%3D%22white%22%20transform%3D%22translate(0%202.4502)%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2FclipPath%3E%0A%3CclipPath%20id%3D%22clip1_354_7791%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Crect%20width%3D%22102%22%20height%3D%2223.17%22%20fill%3D%22white%22%20transform%3D%22translate(0%202.4502)%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2FclipPath%3E%0A%3CclipPath%20id%3D%22clip2_354_7791%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Crect%20width%3D%22101.948%22%20height%3D%2223.17%22%20fill%3D%22white%22%20transform%3D%22translate(0.0273438%202.4502)%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2FclipPath%3E%0A%3C%2Fdefs%3E%0A%3C%2Fsvg%3E
- Favicon: https://cdn.prod.website-files.com/662435088f7618ae29e12783/662fe4b5e639878db9c790d3_32%20logo.png

## UI Components

- buttonPrimary: background=#16BAC5, textColor=#FFFFFF, borderRadius=1280px, shadow=none
- buttonSecondary: background=#FAFAFC, textColor=#353535, borderColor=#001058, borderRadius=30px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: EV drivers and fleet managers

## Bluedot Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Bluedot for EV Driver and Fleet Manager**
  - Image: https://cdn.prod.website-files.com/6624cb6febbe7bffdc3d2d6f/675375416dcb67e441af8883_Frame%201171275128.png
  - Source: https://www.thebluedot.co/
- **Bluedot for EV Driver and Fleet Manager**
  - Image: https://cdn.prod.website-files.com/6624cb6febbe7bffdc3d2d6f/674fa97ead63cee92bbcb34f_Zeti%20Blog1.png
  - Source: https://www.thebluedot.co/
- **Sign up | Bluedot for Fleets**
  - Image: https://fleets.thebluedot.co/static/media/AuthDashboardOverviewBanner.8b4b48fbd3c4b66cb00d.png
  - Source: https://fleets.thebluedot.co/auth/register
- **Sign in | Bluedot for Fleets**
  - Image: https://fleets.thebluedot.co/static/media/AuthChargingSessionsOverviewBannerImage.f5995a0a912e443d4529.png
  - Source: https://fleets.thebluedot.co/
- **Bluedot for EV Driver and Fleet Manager**
  - Image: https://cdn.prod.website-files.com/6624cb6febbe7bffdc3d2d6f/682641fcb660782098b24561_Group%201171275139.png
  - Source: https://www.thebluedot.co/
- **Sign up | Bluedot for Fleets**
  - Image: https://fleets.thebluedot.co/static/media/AuthSentCodeBanner.9b6c9e516b6a2d398372.webp
  - Source: https://fleets.thebluedot.co/auth/register

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#16BAC5",
    "secondary": "#001A8F",
    "accent": "#16BAC5",
    "background": "#FFFFFF",
    "textPrimary": "#353535",
    "link": "#555E66"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "sans-serif"
      ],
      "body": [
        "Manrope",
        "sans-serif"
      ],
      "paragraph": [
        "Manrope",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "24px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#16BAC5",
      "textColor": "#FFFFFF",
      "borderRadius": "1280px",
      "borderRadiusCorners": {
        "topLeft": "1280px",
        "topRight": "1280px",
        "bottomRight": "1280px",
        "bottomLeft": "1280px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FAFAFC",
      "textColor": "#353535",
      "borderColor": "#001058",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/662435088f7618ae29e12783/662fe4b5e639878db9c790d3_32%20logo.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "Button #1 ('Get Started') is likely the primary CTA due to its vibrant brand color (#16BAC5) and action-oriented text, which is typical for primary actions."
    },
    "secondary": {
      "index": 2,
      "text": "Public charging accessAccess over 80% of chargers in the U.S.Your drivers can see all the chargers n",
      "reasoning": "Button #2 is selected as secondary because it has a different background color (#FAFAFC) and serves a supportive role with informative text."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "EV drivers and fleet managers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```