# BlueHill Payments Brand Identity A complete profile of **BlueHill Payments**'s visual system — colors, typography, components, and personality — extracted from https://www.bluehillpayments.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/bluehill-payments - Machine-readable JSON: https://characterquilt.com/branding/bluehill-payments.json - Per-page llms.txt: https://characterquilt.com/branding/bluehill-payments/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #111827 | | Accent | #FF7759 | | Body Font | ui-sans-serif | | Heading Font | ui-sans-serif | ## Color Palette - primary: #111827 - secondary: #4C5BE1 - accent: #FF7759 - background: #FFFFFF - textPrimary: #000000 - link: #4B5563 ## Typography - primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif - heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif ## Visual Assets - Logo: https://www.bluehillpayments.com/BlueHill%20-%20LightBG.svg - Favicon: https://www.bluehillpayments.com/favicon.ico - Social card (og:image): https://www.bluehillpayments.com/logo.png ## UI Components - input: background=#FFFFFF, textColor=#FFFFFF, borderColor=null, borderRadius=6px, shadow=rgb(255, 255, 255) 0px 0px 0px 0px inset, rgba(255, 255, 255, 0.1) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px - buttonPrimary: background=#FF7759, textColor=#000000, borderRadius=9999px, shadow=none - buttonSecondary: background=#4C5BE1, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px ## Brand Personality Tone: professional · Energy: medium · Audience: businesses seeking payment solutions ## BlueHill Payments Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **About - BlueHill Payments** - Image: https://www.bluehillpayments.com/blogImages/orchestration.jpg - Source: https://www.bluehillpayments.com/company - **Simplify Transactions with BlueHill's API Billing Tools** - Image: https://www.bluehillpayments.com/docs-details.png - Source: https://www.bluehillpayments.com/api-powered-billing - **Jobs - BlueHill Payments** - Image: https://www.bluehillpayments.com/blogImages/cloud.png - Source: https://www.bluehillpayments.com/jobs - **Jobs - BlueHill Payments** - Image: https://www.bluehillpayments.com/blogImages/APIBill.jpg - Source: https://www.bluehillpayments.com/jobs - **About - BlueHill Payments** - Image: https://landingfoliocom.imgix.net/store/collection/saasui/images/hero/5/portrait-girl.png - Source: https://www.bluehillpayments.com/company - **Jobs - BlueHill Payments** - Image: https://www.bluehillpayments.com/blogImages/management.jpg - Source: https://www.bluehillpayments.com/jobs ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "ui-sans-serif", "count": 77 }, { "family": "system-ui", "count": 77 }, { "family": "sans-serif", "count": 77 }, { "family": "Apple Color Emoji", "count": 77 }, { "family": "Segoe UI Emoji", "count": 77 }, { "family": "Segoe UI Symbol", "count": 77 }, { "family": "Noto Color Emoji", "count": 77 } ], "colors": { "primary": "#111827", "secondary": "#4C5BE1", "accent": "#FF7759", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#4B5563" }, "typography": { "fontFamilies": { "primary": "ui-sans-serif", "heading": "ui-sans-serif" }, "fontStacks": { "body": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "heading": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "96px", "h2": "48px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "6px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#FFFFFF", "borderColor": null, "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "rgb(255, 255, 255) 0px 0px 0px 0px inset, rgba(255, 255, 255, 0.1) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px" }, "buttonPrimary": { "background": "#FF7759", "textColor": "#000000", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" }, "buttonSecondary": { "background": "#4C5BE1", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px" } }, "images": { "logo": "https://www.bluehillpayments.com/BlueHill%20-%20LightBG.svg", "favicon": "https://www.bluehillpayments.com/favicon.ico", "ogImage": "https://www.bluehillpayments.com/logo.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'BlueHill Payments'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Join for free", "reasoning": "The button 'Join for free' with a vibrant orange color (#FF7759) is action-oriented and stands out as a primary call-to-action, encouraging users to engage with the service." }, "secondary": { "index": 0, "text": "Contact Us", "reasoning": "The button 'Contact Us' with a blue color (#4C5BE1) serves as a secondary action, offering users a way to reach out for more information." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses seeking payment solutions" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'BlueHill Payments'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```