# BlueJeans Network Brand Identity

A complete profile of **BlueJeans Network**'s visual system — colors, typography, components, and personality — extracted from https://smartmeetings.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/bluejeans-network
- Machine-readable JSON: https://characterquilt.com/branding/bluejeans-network.json
- Per-page llms.txt: https://characterquilt.com/branding/bluejeans-network/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF0000 |
| Accent | #993DBB |
| Body Font | Nunito |
| Heading Font | Fira Sans |

## Color Palette

- primary: #FF0000
- secondary: #0F6FAD
- accent: #993DBB
- background: #FFFFFF
- textPrimary: #993DBB
- link: #993DBB

## Typography

- primary: Nunito — https://fonts.google.com/specimen/Nunito
- heading: Fira Sans — https://fonts.google.com/specimen/Fira+Sans

## Visual Assets

- Favicon: https://www.smartmeetings.com/wp-content/themes/smartmeetings/favicon.png

## UI Components

- input: background=#FFFFFF, textColor=#303030, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#993DBB, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#333333, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: corporate event planners

## BlueJeans Network Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Smart Meetings Event Boss Institute**
  - Image: https://eventboss.smartmeetings.com/hs-fs/hubfs/2025%20Events/2025.08.15%20San%20Francisco%20EventBoss%20Institute/EBI%20Session%20Photos/081525%20EBI-076-P2050637.jpg?width=4592&height=3064&name=081525%20EBI-076-P2050637.jpg
  - Source: https://eventboss.smartmeetings.com/
- **Study: Travelers Prioritize Searching for Experiences**
  - Image: http://www.smartmeetings.com/wp-content/uploads/2019/11/travel-planning-picture-id1014974702.jpg
  - Source: https://www.smartmeetings.com/news/122619/study-travelers-prioritize-searching-for-experiences
- **What's Up With the New Tax on Live Events in Washington State?**
  - Image: http://www.smartmeetings.com/wp-content/uploads/2022/02/Tax__iStock-1185187459.png
  - Source: https://www.smartmeetings.com/news/179891/whats-up-with-the-new-tax-on-live-events-in-washington-state
- **How to Produce Compelling Content that Drives Engagement**
  - Image: http://www.smartmeetings.com/wp-content/uploads/2021/06/content-marketing-content-data-blogging-media-publication-information-picture-id976370312-1.jpg
  - Source: https://www.smartmeetings.com/tips-tools/134021/how-to-produce-compelling-content
- **Smart Meetings Event Boss Institute**
  - Image: https://eventboss.smartmeetings.com/hs-fs/hubfs/2025%20Events/2025.08.15%20San%20Francisco%20EventBoss%20Institute/EBI%20Session%20Photos/081525%20EBI-051-P2050587.jpg?width=4592&height=3064&name=081525%20EBI-051-P2050587.jpg
  - Source: https://eventboss.smartmeetings.com/
- **7 Tips for Managing Interns**
  - Image: http://www.smartmeetings.com/wp-content/uploads/2015/08/tips-for-managing-interns.jpg
  - Source: https://www.smartmeetings.com/tips-tools/how-to/77356/7-tips-for-managing-interns

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Nunito",
      "role": "body"
    },
    {
      "family": "Fira Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FF0000",
    "secondary": "#0F6FAD",
    "accent": "#993DBB",
    "background": "#FFFFFF",
    "textPrimary": "#993DBB",
    "link": "#993DBB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Nunito",
      "heading": "Fira Sans"
    },
    "fontStacks": {
      "heading": [
        "Fira Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen-Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "Fira Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen-Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#303030",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#993DBB",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://www.smartmeetings.com/wp-content/themes/smartmeetings/favicon.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable brand logo was found among the candidates. All visible options were tiny social media icons or unrelated images.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Subscribe Now",
      "reasoning": "Button #0 has a vibrant brand color (#993DBB) and action-oriented text ('Subscribe Now'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Subscribe Now",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and similar action-oriented text, making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "corporate event planners"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable brand logo was found among the candidates. All visible options were tiny social media icons or unrelated images.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```