# BLUUMBIO Brand Identity A complete profile of **BLUUMBIO**'s visual system — colors, typography, components, and personality — extracted from http://www.bluumbio.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/bluumbio - Machine-readable JSON: https://characterquilt.com/branding/bluumbio.json - Per-page llms.txt: https://characterquilt.com/branding/bluumbio/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #00B1FF | | Accent | #00C754 | | Body Font | Poppins | | Heading Font | Poppins | ## Color Palette - primary: #00B1FF - accent: #00C754 - background: #FFFFFF - textPrimary: #000000 - link: #00C754 ## Typography - primary: Poppins — https://fonts.google.com/specimen/Poppins - heading: Poppins — https://fonts.google.com/specimen/Poppins ## Visual Assets - Logo: https://images.squarespace-cdn.com/content/v1/63d7f7403039dd190eb5ac75/698aaea1-c0d5-4ba9-b1cd-b615fa9d95e7/Icon+White.png?format=1500w - Favicon: https://images.squarespace-cdn.com/content/v1/63d7f7403039dd190eb5ac75/4a6b77b1-b8ba-409f-9534-0e21f2c64bb5/favicon.ico?format=100w - Social card (og:image): http://static1.squarespace.com/static/63d7f7403039dd190eb5ac75/t/645b9f9c07ba28045e7de315/1683726236649/LOGO.jpg?format=1500w ## UI Components - buttonPrimary: background=#00C754, textColor=#FFFFFF, borderRadius=0px, shadow=none - buttonSecondary: background=#00B1FF, textColor=#FFFFFF, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: environmentally conscious consumers ## BLUUMBIO Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Nature, restored by nature.** - Image: https://images.squarespace-cdn.com/content/v1/63d7f7403039dd190eb5ac75/1b81a6e9-6947-4f02-8684-b1f966492398/edrick-krozendijk-25JxltstHSc-unsplash.jpg - Source: https://www.bluumbio.com/ - **STORY — Nature, restored by nature.** - Image: https://images.squarespace-cdn.com/content/v1/63d7f7403039dd190eb5ac75/fb5f25ac-1162-4d40-b39b-889d3620aa8d/francesco-ungaro-hqAGgNsMpEY-unsplash.jpg - Source: https://www.bluumbio.com/story-1-1 - **STORY — Nature, restored by nature.** - Image: https://images.squarespace-cdn.com/content/v1/63d7f7403039dd190eb5ac75/ffb4608b-92da-44e9-8cea-f85d14eed978/rolands-varsbergs-s7fVceSaiiw-unsplash.jpg - Source: https://www.bluumbio.com/story-1-1 - **Bluum Better Plan — Nature, restored by nature.** - Image: https://images.squarespace-cdn.com/content/v1/63d7f7403039dd190eb5ac75/1689605448397-YVIZJ2OENOMJ1GA16CT5/01.jpg?format=2500w - Source: https://www.bluumbio.com/store/p/bluum-better-plan - **PRODUCTS — Nature, restored by nature.** - Image: https://images.squarespace-cdn.com/content/v1/63d7f7403039dd190eb5ac75/63ebb958-07d7-4520-a1cc-afb5eeb10358/01.jpg - Source: https://www.bluumbio.com/products - **CONTACT — Nature, restored by nature.** - Image: https://images.squarespace-cdn.com/content/v1/63d7f7403039dd190eb5ac75/031dbef4-5cbd-4903-9c95-360ad90f2a8f/df.jpg - Source: https://www.bluumbio.com/contact-us ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Poppins", "role": "body" } ], "colors": { "primary": "#00B1FF", "accent": "#00C754", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#00C754" }, "typography": { "fontFamilies": { "primary": "Poppins", "heading": "Poppins" }, "fontStacks": { "heading": [ "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "Poppins" ] }, "fontSizes": { "h1": "16px", "h2": "16px", "body": "17.6px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#00C754", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#00B1FF", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://images.squarespace-cdn.com/content/v1/63d7f7403039dd190eb5ac75/698aaea1-c0d5-4ba9-b1cd-b615fa9d95e7/Icon+White.png?format=1500w", "favicon": "https://images.squarespace-cdn.com/content/v1/63d7f7403039dd190eb5ac75/4a6b77b1-b8ba-409f-9534-0e21f2c64bb5/favicon.ico?format=100w", "ogImage": "http://static1.squarespace.com/static/63d7f7403039dd190eb5ac75/t/645b9f9c07ba28045e7de315/1683726236649/LOGO.jpg?format=1500w", "logoHref": "/", "logoAlt": "Nature, restored by nature." }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Contact", "reasoning": "Button #0 with text 'Contact' uses a vibrant green color (#00C754), which is typically used for primary CTAs due to its visibility and action-oriented nature." }, "secondary": { "index": 1, "text": "Skip to Content", "reasoning": "Button #1 with text 'Skip to Content' uses a blue color (#00B1FF), which is distinct from the primary button's color and serves a secondary navigational purpose." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "environmentally conscious consumers" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```