{
  "name": "Bolster",
  "slug": "bolster",
  "domain": "https://bolsterbuilt.com",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Cera Pro",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#0000EE",
      "secondary": "#3898EC",
      "accent": "#FBFF00",
      "background": "#FFFFFF",
      "textPrimary": "#000000",
      "link": "#FBFF00"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Cera Pro",
        "heading": "Cera Pro"
      },
      "fontStacks": {
        "heading": [
          "Cera Pro",
          "sans-serif"
        ],
        "body": [
          "Cera Pro",
          "sans-serif"
        ],
        "paragraph": [
          "Cera Pro",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "18px",
        "h2": "58px",
        "body": "14px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "8px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#333333",
        "borderColor": "#3898EC",
        "borderRadius": "3px",
        "borderRadiusCorners": {
          "topLeft": "3px",
          "topRight": "3px",
          "bottomRight": "3px",
          "bottomLeft": "3px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#FBFF00",
        "textColor": "#000000",
        "borderColor": "#9E9E9E",
        "borderRadius": "4px",
        "borderRadiusCorners": {
          "topLeft": "4px",
          "topRight": "4px",
          "bottomRight": "4px",
          "bottomLeft": "4px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#F5F5F5",
        "textColor": "#0954FA",
        "borderRadius": "10px",
        "borderRadiusCorners": {
          "topLeft": "10px",
          "topRight": "10px",
          "bottomRight": "10px",
          "bottomLeft": "10px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/671027610ae409a9588ed105/67102e768e5adcbad552c6be_Bolster%20Full%20Yellow-1.webp",
      "favicon": "https://cdn.prod.website-files.com/671027610ae409a9588ed105/671aa147bb6d9c5133c2016e_Bolster32.png",
      "ogImage": "https://cdn.prod.website-files.com/671027610ae409a9588ed105/672bd484660e6273c719ab7b_opengraph_preview_home.png",
      "logoHref": "/?r=0",
      "logoAlt": "Bolster logo"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, and has an alt text matching the brand 'Bolster'. It is the most prominent logo fitting the brand identity.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 1,
        "text": "Get started",
        "reasoning": "Button #1 with text 'Get started' is the primary CTA due to its vibrant accent color (#FBFF00) and action-oriented text, making it the most prominent call-to-action."
      },
      "secondary": {
        "index": 4,
        "text": "Accurate quotes in minutes.Get hours back every day with our patented estimating tool. Assemblies ",
        "reasoning": "Button #4 is selected as the secondary CTA due to its different background color (#F5F5F5) and supportive text, fitting the criteria for a secondary action."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "construction professionals"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and has an alt text matching the brand 'Bolster'. It is the most prominent logo fitting the brand identity.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/bolster/3a5290a1a3.webp",
      "alt": "Success Stories | Bolster",
      "source_url": "https://www.bolsterbuilt.com/success-stories",
      "image_url": "https://cdn.prod.website-files.com/671027610ae409a9588ed105/680bf5c5e8158636bd865ec6_kevin_smaller.webp",
      "width": 2881,
      "height": 4321,
      "bytes": 231064,
      "query": "site:bolsterbuilt.com",
      "query_suffix": "site:bolsterbuilt.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/bolster/b3a63c69e4.webp",
      "alt": "Bolster Blog",
      "source_url": "https://blog.bolsterbuilt.com/",
      "image_url": "https://blog.bolsterbuilt.com/hubfs/5%20-%20Bolster%20Blog%20-%20Holiday%20Gifts%20for%20Builders_%2017%20Ideas%20That%20Respect%20the%20Work%20Header.png",
      "width": 1270,
      "height": 720,
      "bytes": 1558435,
      "query": "site:bolsterbuilt.com blog",
      "query_suffix": "site:bolsterbuilt.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/bolster/f799c5f3c6.webp",
      "alt": "Roofing and Siding Estimating Software | Bolster",
      "source_url": "https://www.bolsterbuilt.com/roofing-siding",
      "image_url": "https://cdn.prod.website-files.com/671027610ae409a9588ed105/671a8299f91d57260c1c2821_selection_1.webp",
      "width": 2880,
      "height": 1920,
      "bytes": 333246,
      "query": "site:bolsterbuilt.com",
      "query_suffix": "site:bolsterbuilt.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/bolster/16df38a057.webp",
      "alt": "The Ripple Effect of Project Delays: Why Communication is Key in  Construction Projects",
      "source_url": "https://blog.bolsterbuilt.com/the-ripple-effect-of-project-delays-why-communication-is-key-in-construction-projects",
      "image_url": "https://blog.bolsterbuilt.com/hubfs/Blog%20Heros%20(19).png",
      "width": 1080,
      "height": 1080,
      "bytes": 1274866,
      "query": "site:bolsterbuilt.com blog",
      "query_suffix": "site:bolsterbuilt.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/bolster/95672a0b74.webp",
      "alt": "Careers | Bolster",
      "source_url": "https://www.bolsterbuilt.com/careers",
      "image_url": "https://cdn.prod.website-files.com/671027610ae409a9588ed105/67252a266f82233feda7b4b7_mike_promo.webp",
      "width": 2880,
      "height": 1920,
      "bytes": 196278,
      "query": "site:bolsterbuilt.com",
      "query_suffix": "site:bolsterbuilt.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/bolster/911fd0ae02.webp",
      "alt": "Delegation in construction: how to do it right",
      "source_url": "https://blog.bolsterbuilt.com/delegation-in-construction-how-to-do-it-right",
      "image_url": "https://blog.bolsterbuilt.com/hubfs/hghggg.png",
      "width": 1080,
      "height": 1080,
      "bytes": 1197804,
      "query": "site:bolsterbuilt.com blog",
      "query_suffix": "site:bolsterbuilt.com blog"
    }
  ],
  "font_resources": [
    {
      "family": "Cera Pro",
      "google_fonts_url": "https://fonts.google.com/specimen/Cera+Pro"
    },
    {
      "family": "Cera Pro",
      "google_fonts_url": "https://fonts.google.com/specimen/Cera+Pro"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Cera+Pro&family=Cera+Pro&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/bolster",
  "agent_instructions": "You are designing or implementing in Bolster's brand identity.\n\n# Brand profile\n- Company: Bolster\n- Source: https://bolsterbuilt.com\n- Color scheme: light\n\n# Colors\n- primary: #0000EE\n- secondary: #3898EC\n- accent: #FBFF00\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #FBFF00\n\n# Typography\n- primary: Cera Pro — https://fonts.google.com/specimen/Cera+Pro\n- heading: Cera Pro — https://fonts.google.com/specimen/Cera+Pro\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Cera+Pro&family=Cera+Pro&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#333333, borderColor=#3898EC, borderRadius=3px, shadow=none\n- buttonPrimary: background=#FBFF00, textColor=#000000, borderColor=#9E9E9E, borderRadius=4px, shadow=none\n- buttonSecondary: background=#F5F5F5, textColor=#0954FA, borderRadius=10px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: construction professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/bolster.json",
  "page_markdown": "# Bolster Brand Identity\n\nA complete profile of **Bolster**'s visual system — colors, typography, components, and personality — extracted from https://bolsterbuilt.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/bolster\n- Machine-readable JSON: https://characterquilt.com/branding/bolster.json\n- Per-page llms.txt: https://characterquilt.com/branding/bolster/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0000EE |\n| Accent | #FBFF00 |\n| Body Font | Cera Pro |\n| Heading Font | Cera Pro |\n\n## Color Palette\n\n- primary: #0000EE\n- secondary: #3898EC\n- accent: #FBFF00\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #FBFF00\n\n## Typography\n\n- primary: Cera Pro — https://fonts.google.com/specimen/Cera+Pro\n- heading: Cera Pro — https://fonts.google.com/specimen/Cera+Pro\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/671027610ae409a9588ed105/67102e768e5adcbad552c6be_Bolster%20Full%20Yellow-1.webp\n- Favicon: https://cdn.prod.website-files.com/671027610ae409a9588ed105/671aa147bb6d9c5133c2016e_Bolster32.png\n- Social card (og:image): https://cdn.prod.website-files.com/671027610ae409a9588ed105/672bd484660e6273c719ab7b_opengraph_preview_home.png\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#333333, borderColor=#3898EC, borderRadius=3px, shadow=none\n- buttonPrimary: background=#FBFF00, textColor=#000000, borderColor=#9E9E9E, borderRadius=4px, shadow=none\n- buttonSecondary: background=#F5F5F5, textColor=#0954FA, borderRadius=10px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: construction professionals\n\n## Bolster Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Success Stories | Bolster**\n  - Image: https://cdn.prod.website-files.com/671027610ae409a9588ed105/680bf5c5e8158636bd865ec6_kevin_smaller.webp\n  - Source: https://www.bolsterbuilt.com/success-stories\n- **Bolster Blog**\n  - Image: https://blog.bolsterbuilt.com/hubfs/5%20-%20Bolster%20Blog%20-%20Holiday%20Gifts%20for%20Builders_%2017%20Ideas%20That%20Respect%20the%20Work%20Header.png\n  - Source: https://blog.bolsterbuilt.com/\n- **Roofing and Siding Estimating Software | Bolster**\n  - Image: https://cdn.prod.website-files.com/671027610ae409a9588ed105/671a8299f91d57260c1c2821_selection_1.webp\n  - Source: https://www.bolsterbuilt.com/roofing-siding\n- **The Ripple Effect of Project Delays: Why Communication is Key in  Construction Projects**\n  - Image: https://blog.bolsterbuilt.com/hubfs/Blog%20Heros%20(19).png\n  - Source: https://blog.bolsterbuilt.com/the-ripple-effect-of-project-delays-why-communication-is-key-in-construction-projects\n- **Careers | Bolster**\n  - Image: https://cdn.prod.website-files.com/671027610ae409a9588ed105/67252a266f82233feda7b4b7_mike_promo.webp\n  - Source: https://www.bolsterbuilt.com/careers\n- **Delegation in construction: how to do it right**\n  - Image: https://blog.bolsterbuilt.com/hubfs/hghggg.png\n  - Source: https://blog.bolsterbuilt.com/delegation-in-construction-how-to-do-it-right\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Cera Pro\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#0000EE\",\n    \"secondary\": \"#3898EC\",\n    \"accent\": \"#FBFF00\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#FBFF00\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Cera Pro\",\n      \"heading\": \"Cera Pro\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Cera Pro\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Cera Pro\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Cera Pro\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"18px\",\n      \"h2\": \"58px\",\n      \"body\": \"14px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#333333\",\n      \"borderColor\": \"#3898EC\",\n      \"borderRadius\": \"3px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"3px\",\n        \"topRight\": \"3px\",\n        \"bottomRight\": \"3px\",\n        \"bottomLeft\": \"3px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#FBFF00\",\n      \"textColor\": \"#000000\",\n      \"borderColor\": \"#9E9E9E\",\n      \"borderRadius\": \"4px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"4px\",\n        \"topRight\": \"4px\",\n        \"bottomRight\": \"4px\",\n        \"bottomLeft\": \"4px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#F5F5F5\",\n      \"textColor\": \"#0954FA\",\n      \"borderRadius\": \"10px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"10px\",\n        \"topRight\": \"10px\",\n        \"bottomRight\": \"10px\",\n        \"bottomLeft\": \"10px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/671027610ae409a9588ed105/67102e768e5adcbad552c6be_Bolster%20Full%20Yellow-1.webp\",\n    \"favicon\": \"https://cdn.prod.website-files.com/671027610ae409a9588ed105/671aa147bb6d9c5133c2016e_Bolster32.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/671027610ae409a9588ed105/672bd484660e6273c719ab7b_opengraph_preview_home.png\",\n    \"logoHref\": \"/?r=0\",\n    \"logoAlt\": \"Bolster logo\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, and has an alt text matching the brand 'Bolster'. It is the most prominent logo fitting the brand identity.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 1,\n      \"text\": \"Get started\",\n      \"reasoning\": \"Button #1 with text 'Get started' is the primary CTA due to its vibrant accent color (#FBFF00) and action-oriented text, making it the most prominent call-to-action.\"\n    },\n    \"secondary\": {\n      \"index\": 4,\n      \"text\": \"Accurate quotes in minutes.Get hours back every day with our patented estimating tool. Assemblies \",\n      \"reasoning\": \"Button #4 is selected as the secondary CTA due to its different background color (#F5F5F5) and supportive text, fitting the criteria for a secondary action.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"construction professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and has an alt text matching the brand 'Bolster'. It is the most prominent logo fitting the brand identity.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}