# Bolster Brand Identity

A complete profile of **Bolster**'s visual system — colors, typography, components, and personality — extracted from https://bolsterbuilt.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/bolster
- Machine-readable JSON: https://characterquilt.com/branding/bolster.json
- Per-page llms.txt: https://characterquilt.com/branding/bolster/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #FBFF00 |
| Body Font | Cera Pro |
| Heading Font | Cera Pro |

## Color Palette

- primary: #0000EE
- secondary: #3898EC
- accent: #FBFF00
- background: #FFFFFF
- textPrimary: #000000
- link: #FBFF00

## Typography

- primary: Cera Pro — https://fonts.google.com/specimen/Cera+Pro
- heading: Cera Pro — https://fonts.google.com/specimen/Cera+Pro

## Visual Assets

- Logo: https://cdn.prod.website-files.com/671027610ae409a9588ed105/67102e768e5adcbad552c6be_Bolster%20Full%20Yellow-1.webp
- Favicon: https://cdn.prod.website-files.com/671027610ae409a9588ed105/671aa147bb6d9c5133c2016e_Bolster32.png
- Social card (og:image): https://cdn.prod.website-files.com/671027610ae409a9588ed105/672bd484660e6273c719ab7b_opengraph_preview_home.png

## UI Components

- input: background=#FFFFFF, textColor=#333333, borderColor=#3898EC, borderRadius=3px, shadow=none
- buttonPrimary: background=#FBFF00, textColor=#000000, borderColor=#9E9E9E, borderRadius=4px, shadow=none
- buttonSecondary: background=#F5F5F5, textColor=#0954FA, borderRadius=10px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: construction professionals

## Bolster Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Success Stories | Bolster**
  - Image: https://cdn.prod.website-files.com/671027610ae409a9588ed105/680bf5c5e8158636bd865ec6_kevin_smaller.webp
  - Source: https://www.bolsterbuilt.com/success-stories
- **Bolster Blog**
  - Image: https://blog.bolsterbuilt.com/hubfs/5%20-%20Bolster%20Blog%20-%20Holiday%20Gifts%20for%20Builders_%2017%20Ideas%20That%20Respect%20the%20Work%20Header.png
  - Source: https://blog.bolsterbuilt.com/
- **Roofing and Siding Estimating Software | Bolster**
  - Image: https://cdn.prod.website-files.com/671027610ae409a9588ed105/671a8299f91d57260c1c2821_selection_1.webp
  - Source: https://www.bolsterbuilt.com/roofing-siding
- **The Ripple Effect of Project Delays: Why Communication is Key in  Construction Projects**
  - Image: https://blog.bolsterbuilt.com/hubfs/Blog%20Heros%20(19).png
  - Source: https://blog.bolsterbuilt.com/the-ripple-effect-of-project-delays-why-communication-is-key-in-construction-projects
- **Careers | Bolster**
  - Image: https://cdn.prod.website-files.com/671027610ae409a9588ed105/67252a266f82233feda7b4b7_mike_promo.webp
  - Source: https://www.bolsterbuilt.com/careers
- **Delegation in construction: how to do it right**
  - Image: https://blog.bolsterbuilt.com/hubfs/hghggg.png
  - Source: https://blog.bolsterbuilt.com/delegation-in-construction-how-to-do-it-right

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Cera Pro",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#3898EC",
    "accent": "#FBFF00",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#FBFF00"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Cera Pro",
      "heading": "Cera Pro"
    },
    "fontStacks": {
      "heading": [
        "Cera Pro",
        "sans-serif"
      ],
      "body": [
        "Cera Pro",
        "sans-serif"
      ],
      "paragraph": [
        "Cera Pro",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "18px",
      "h2": "58px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": "#3898EC",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FBFF00",
      "textColor": "#000000",
      "borderColor": "#9E9E9E",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5F5F5",
      "textColor": "#0954FA",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/671027610ae409a9588ed105/67102e768e5adcbad552c6be_Bolster%20Full%20Yellow-1.webp",
    "favicon": "https://cdn.prod.website-files.com/671027610ae409a9588ed105/671aa147bb6d9c5133c2016e_Bolster32.png",
    "ogImage": "https://cdn.prod.website-files.com/671027610ae409a9588ed105/672bd484660e6273c719ab7b_opengraph_preview_home.png",
    "logoHref": "/?r=0",
    "logoAlt": "Bolster logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and has an alt text matching the brand 'Bolster'. It is the most prominent logo fitting the brand identity.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get started",
      "reasoning": "Button #1 with text 'Get started' is the primary CTA due to its vibrant accent color (#FBFF00) and action-oriented text, making it the most prominent call-to-action."
    },
    "secondary": {
      "index": 4,
      "text": "Accurate quotes in minutes.Get hours back every day with our patented estimating tool. Assemblies ",
      "reasoning": "Button #4 is selected as the secondary CTA due to its different background color (#F5F5F5) and supportive text, fitting the criteria for a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "construction professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and has an alt text matching the brand 'Bolster'. It is the most prominent logo fitting the brand identity.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```