# Boostly Brand Identity

A complete profile of **Boostly**'s visual system — colors, typography, components, and personality — extracted from https://boostly.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/boostly
- Machine-readable JSON: https://characterquilt.com/branding/boostly.json
- Per-page llms.txt: https://characterquilt.com/branding/boostly/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #28008F |
| Accent | #28008F |
| Body Font | Figtree |
| Heading Font | Figtree |

## Color Palette

- primary: #28008F
- secondary: #131126
- accent: #28008F
- background: #FFFFFF
- textPrimary: #000000
- link: #0000EE

## Typography

- primary: Figtree — https://fonts.google.com/specimen/Figtree
- heading: Figtree — https://fonts.google.com/specimen/Figtree

## Visual Assets

- Favicon: https://framerusercontent.com/images/Vjsv8NpSEBoG6HlKaa3paHZBiw.png
- Social card (og:image): https://framerusercontent.com/assets/oyTJV04Z2m5EklFWks7BT9ZKWQ.png

## UI Components

- input: background=#FFFFFF, textColor=#141126, borderColor=#AFB0B6, borderRadius=12px, shadow=none
- buttonPrimary: background=#28008F, textColor=#000000, borderRadius=10px, shadow=none
- buttonSecondary: background=#CBB7FF, textColor=#000000, borderRadius=10px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: restaurant owners and marketers

## Boostly Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **1 SMS Marketing Tool for Restaurants | Boostly**
  - Image: https://framerusercontent.com/assets/oyTJV04Z2m5EklFWks7BT9ZKWQ.png
  - Source: https://www.boostly.com/
- **Exploring the Benefits of Mobile Marketing Platforms for Restaurants**
  - Image: https://framerusercontent.com/images/cU6uirICjIMkCfdAF21CR4SaCg.jpg
  - Source: https://www.boostly.com/blog/exploring-the-benefits-of-mobile-marketing-platforms-for-restaurants
- **Boostly Announces $5.6 Million in Seed Round Funding**
  - Image: https://framerusercontent.com/images/cz1undsDbBwgxqKYVjdacqfrP9k.jpeg
  - Source: https://www.boostly.com/blog/boostly-announces-5-6-million-in-seed-round-funding
- **SMS Marketing for Restaurants: A Beginner's Guide**
  - Image: https://framerusercontent.com/images/irzi6W0FT0K6z5wHeXK03vASj0.png
  - Source: https://www.boostly.com/blog/sms-restaurant-marketing-for-beginners
- **Harnessing Toast POS: Boost Customer Data for Restaurant Success**
  - Image: https://framerusercontent.com/images/mOQMZ5UvfxRG0L85nmisxpsWQo.jpg
  - Source: https://www.boostly.com/blog/unveiling-the-power-of-toast
- **A New Era for The Restaurant Industry—An Open Letter from Boostly**
  - Image: https://framerusercontent.com/images/odP5j5OdxDJIjiFNimcNTpkssHo.png
  - Source: https://www.boostly.com/blog/series-a-raise-of-22m

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Figtree",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#28008F",
    "secondary": "#131126",
    "accent": "#28008F",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "Figtree"
    },
    "fontStacks": {
      "heading": [
        "Figtree",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Figtree",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "24px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "15px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#141126",
      "borderColor": "#AFB0B6",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#28008F",
      "textColor": "#000000",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#CBB7FF",
      "textColor": "#000000",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/Vjsv8NpSEBoG6HlKaa3paHZBiw.png",
    "ogImage": "https://framerusercontent.com/assets/oyTJV04Z2m5EklFWks7BT9ZKWQ.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable logo candidate was found in the header area. Both candidates were located in the body and did not match typical brand logo placement or characteristics.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Free Demo",
      "reasoning": "Button #0 uses the brand's vibrant primary color (#28008F) and has action-oriented text 'Get Free Demo', making it the most prominent CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Get Free Demo",
      "reasoning": "Button #1 has a different background color (#CBB7FF) and similar CTA text, making it a suitable secondary option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "restaurant owners and marketers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable logo candidate was found in the header area. Both candidates were located in the body and did not match typical brand logo placement or characteristics.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```