# Bot MD Brand Identity A complete profile of **Bot MD**'s visual system — colors, typography, components, and personality — extracted from https://www.botmd.io. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/bot-md - Machine-readable JSON: https://characterquilt.com/branding/bot-md.json - Per-page llms.txt: https://characterquilt.com/branding/bot-md/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #101828 | | Accent | #256BF6 | | Body Font | ui-sans-serif | | Heading Font | ui-sans-serif | ## Color Palette - primary: #101828 - secondary: #EFF6FF - accent: #256BF6 - background: #FFFFFF - textPrimary: #256BF6 - link: #256BF6 ## Typography - primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif - heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif ## Visual Assets - Logo: https://www.botmd.io/_next/image?url=%2FBot%20MD%20Logo%20with%20Text.png&w=384&q=75&dpl=dpl_FJaae91ZqSYG8ptrDG1zq6m8gVne - Favicon: https://www.botmd.io/favicon.ico?favicon.8a129bca.ico - Social card (og:image): https://botmd.io/Bot%20MD%20Opengraph%20Image.png ## UI Components - buttonPrimary: background=#256BF6, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.570588 -0.0303714 -0.217623 / 0.2) 0px 0px 0px 4px, rgba(0, 0, 0, 0.25) 0px 25px 50px -12px - buttonSecondary: background=#FFFFFF, textColor=#256BF6, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.25) 0px 25px 50px -12px ## Brand Personality Tone: professional · Energy: medium · Audience: hospitals and healthcare professionals ## Bot MD Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Bot MD - NUHS AI Assistant** - Image: https://botmd.id/images/1.-Welcome_BotMD-1.png - Source: https://frontpage.production.botmd.io/en/news/nuhs-bot-md-ai-assistant.html - **Healthcare AI Blog | Bot MD** - Image: https://www.botmd.io/_next/image?url=%2Fblog%2Fnurse-burnout-ai-reduces-administrative-overload.png&w=3840&q=75&dpl=dpl_B1LauyJLSX7YjyP1TEL48k9eTEYL - Source: https://www.botmd.io/blog?category=Hospital%20Operations - **Bot MD | AI Patient Engagement for Hospitals** - Image: https://www.botmd.io/_next/image?url=%2Fproduct%2Fai-agents.png&w=3840&q=75&dpl=dpl_B1LauyJLSX7YjyP1TEL48k9eTEYL - Source: https://www.botmd.io/product - **Healthcare AI Blog | Bot MD** - Image: https://www.botmd.io/_next/image?url=%2Fblog%2Fwhatsapp-viber-messenger-healthcare-chatbot-integration.png&w=3840&q=75&dpl=dpl_B1LauyJLSX7YjyP1TEL48k9eTEYL - Source: https://botmd.io/blog - **Bot MD | AI Patient Engagement for Hospitals** - Image: https://www.botmd.io/_next/image?url=%2Fproduct%2Fomnichannel-inbox.png&w=3840&q=75&dpl=dpl_B1LauyJLSX7YjyP1TEL48k9eTEYL - Source: https://www.botmd.io/product - **EMR & HIS AI Integration: Connecting Your Hospital Systems to AI | Bot MD Blog** - Image: https://www.botmd.io/_next/image?url=%2Fblog%2Fclinic-workflow-automation-small-practices.png&w=3840&q=75&dpl=dpl_FJaae91ZqSYG8ptrDG1zq6m8gVne - Source: https://botmd.io/blog/hospital-emr-his-ai-integration-guide ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "ui-sans-serif", "count": 80 }, { "family": "system-ui", "count": 80 }, { "family": "sans-serif", "count": 80 }, { "family": "Apple Color Emoji", "count": 80 }, { "family": "Segoe UI Emoji", "count": 80 }, { "family": "Segoe UI Symbol", "count": 80 }, { "family": "Noto Color Emoji", "count": 80 } ], "colors": { "primary": "#101828", "secondary": "#EFF6FF", "accent": "#256BF6", "background": "#FFFFFF", "textPrimary": "#256BF6", "link": "#256BF6" }, "typography": { "fontFamilies": { "primary": "ui-sans-serif", "heading": "ui-sans-serif" }, "fontStacks": { "body": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "heading": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "72px", "h2": "60px", "body": "30px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#256BF6", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.570588 -0.0303714 -0.217623 / 0.2) 0px 0px 0px 4px, rgba(0, 0, 0, 0.25) 0px 25px 50px -12px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#256BF6", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.25) 0px 25px 50px -12px" } }, "images": { "logo": "https://www.botmd.io/_next/image?url=%2FBot%20MD%20Logo%20with%20Text.png&w=384&q=75&dpl=dpl_FJaae91ZqSYG8ptrDG1zq6m8gVne", "favicon": "https://www.botmd.io/favicon.ico?favicon.8a129bca.ico", "ogImage": "https://botmd.io/Bot%20MD%20Opengraph%20Image.png", "logoHref": "/", "logoAlt": "Bot MD Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Bot MD'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book Demo", "reasoning": "Button #0 uses the vibrant brand color #256BF6, which is consistent with the site's primary color scheme, making it the main call-to-action." }, "secondary": { "index": 1, "text": "Book Demo", "reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary option with a less prominent appearance." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "hospitals and healthcare professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Bot MD'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```