# BotCity Brand Identity

A complete profile of **BotCity**'s visual system — colors, typography, components, and personality — extracted from https://botcity.dev. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/botcity
- Machine-readable JSON: https://characterquilt.com/branding/botcity.json
- Per-page llms.txt: https://characterquilt.com/branding/botcity/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0F62FE |
| Accent | #003CF0 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #0F62FE
- secondary: #7DC3FF
- accent: #003CF0
- background: #FFFFFF
- textPrimary: #000000
- link: #0029A6

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6487203eebdb29c0fff6af27/66193a64d8ee208d28e3796f_logo_botcity_2024.svg
- Favicon: https://cdn.prod.website-files.com/6487203eebdb29c0fff6af27/64909de88ba7aad90adb228c_favicon.png

## UI Components

- buttonPrimary: background=#003CF0, textColor=#F5F5F5, borderColor=#0F62FE, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0F62FE, borderColor=#0F62FE, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: enterprise businesses and developers

## BotCity Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Estratégias de Hiperautomação: Combinando IA Generativa e RPA**
  - Image: https://automation.botcity.dev/hubfs/pexels-djordje-petrovic-2102416.jpg?hsLang=en
  - Source: https://automation.botcity.dev/estrat%C3%A9gias-de-hiperautoma%C3%A7%C3%A3o-ia-generativa-rpa
- **Blog BotCity - Content for Automation and Governance**
  - Image: https://blog.botcity.dev/wp-content/uploads/2025/10/PT.jpg
  - Source: https://blog.botcity.dev/
- **What's new in our documentation for the Java language - Blog BotCity -  Content for Automation and Governance**
  - Image: https://blog.botcity.dev/wp-content/uploads/2023/03/Orange-Modern-Minimal-Blog-Writing-YouTube-Thumbnail-4.png
  - Source: https://blog.botcity.dev/2023/03/14/new-our-documentation-java-language/
- **What is process intelligence and how does it work?**
  - Image: https://blog.botcity.dev/wp-content/uploads/2025/04/process-intelligence.jpg
  - Source: https://blog.botcity.dev/2025/04/01/process-intelligence/
- **Eventos e Conferências**
  - Image: https://cdn.prod.website-files.com/663920f1174a2262d53ba244/69036c7f96f7698935d7d14c_20251022_124549.jpg
  - Source: https://botcity.dev/br/events
- **Hyperautomation Archives - Blog BotCity - Content for Automation and  Governance**
  - Image: https://blog.botcity.dev/wp-content/uploads/2023/12/rpa-budget.jpg
  - Source: https://blog.botcity.dev/category/hyperautomation-2/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0F62FE",
    "secondary": "#7DC3FF",
    "accent": "#003CF0",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0029A6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "24px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#003CF0",
      "textColor": "#F5F5F5",
      "borderColor": "#0F62FE",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0F62FE",
      "borderColor": "#0F62FE",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6487203eebdb29c0fff6af27/66193a64d8ee208d28e3796f_logo_botcity_2024.svg",
    "favicon": "https://cdn.prod.website-files.com/6487203eebdb29c0fff6af27/64909de88ba7aad90adb228c_favicon.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 5,
    "reasoning": "Selected #5 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started now",
      "reasoning": "Button #0 ('Get Started now') uses a vibrant brand color (#003CF0) and has strong CTA text, making it the primary call-to-action."
    },
    "secondary": {
      "index": 11,
      "text": "Request a Trial",
      "reasoning": "Button #11 ('Request a Trial') has a different background color (#FFFFFF) and serves as a secondary action with a less prominent style."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprise businesses and developers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 5,
        "selectedLogoReasoning": "Selected #5 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```