# Boundo Brand Identity

A complete profile of **Boundo**'s visual system — colors, typography, components, and personality — extracted from https://boundo.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/boundo
- Machine-readable JSON: https://characterquilt.com/branding/boundo.json
- Per-page llms.txt: https://characterquilt.com/branding/boundo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1F2937 |
| Accent | #030712 |
| Body Font | Switzer |
| Heading Font | Switzer |

## Color Palette

- primary: #1F2937
- secondary: #030712
- accent: #030712
- background: #FFFFFF
- textPrimary: #111827
- link: #111827

## Typography

- primary: Switzer — https://fonts.google.com/specimen/Switzer
- heading: Switzer — https://fonts.google.com/specimen/Switzer

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20stroke%3D%22currentColor%22%20fill%3D%22currentColor%22%20stroke-width%3D%220%22%20viewBox%3D%220%200%20512%20512%22%20class%3D%22group-hover%3Aanimate-spin%22%20height%3D%2224%22%20width%3D%2224%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M511.8%20267.4c-26.1%208.7-53.4%2013.8-81%2015.1c9.2-105.3-31.5-204.2-103.2-272.4C434.1%2041.1%20512%20139.5%20512%20256c0%203.8-.1%207.6-.2%2011.4zm-3.9%2034.7c-5.8%2032-17.6%2062-34.2%2088.7c-97.5%2048.5-217.7%2042.6-311.9-24.5c23.7-36.2%2055.4-67.7%2094.5-91.8c79.9%2043.2%20170.1%2050.8%20251.6%2027.6zm-236-55.5c-2.5-90.9-41.1-172.7-101.9-231.7C196.8%205.2%20225.8%200%20256%200c2.7%200%205.3%200%207.9%20.1c90.8%2060.2%20145.7%20167.2%20134.7%20282.3c-43.1-2.4-86.4-14.1-126.8-35.9zM138%2028.8c20.6%2018.3%2038.7%2039.4%2053.7%2062.6C95.9%20136.1%2030.6%20220.8%207.3%20316.9C2.5%20297.4%200%20277%200%20256C0%20157.2%2056%2071.5%20138%2028.8zm69.6%2090.5c19.5%2038.6%2031%2081.9%2032.3%20127.7C162.5%20294.6%20110.9%20368.9%2090.2%20451C66%20430.4%2045.6%20405.4%2030.4%20377.2c6.7-108.7%2071.9-209.9%20177.1-257.9zM256%20512c-50.7%200-98-14.7-137.8-40.2c5.6-27%2014.8-53.1%2027.4-77.7C232.2%20454.6%20338.1%20468.8%20433%20441c-46%2044-108.3%2071-177%2071z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%200px%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://boundo.com/favicon.ico

## UI Components

- buttonPrimary: background=#030712, textColor=#FFFFFF, borderRadius=9999px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px
- buttonSecondary: background=#FFFFFF, textColor=#030712, borderRadius=9999px, shadow=rgb(255, 255, 255) 0px 0px 0px 0px, rgba(209, 80, 82, 0.15) 0px 0px 0px 1px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Boundo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Chat - Boundo**
  - Image: https://boundo.com/screenshots/boundo/chat1.png
  - Source: https://boundo.com/features/chat
- **AI Outreach - Boundo**
  - Image: https://boundo.com/screenshots/boundo/leadexample2.png
  - Source: https://boundo.com/features/ai-outreach
- **Deliverability - Boundo**
  - Image: https://boundo.com/screenshots/boundo/mailboxes.png
  - Source: https://boundo.com/features/deliverability
- **Smart Database - Boundo**
  - Image: https://boundo.com/leads.png
  - Source: https://boundo.com/features/database
- **Chat - Boundo**
  - Image: https://boundo.com/screenshots/boundo/chatBubble.png
  - Source: https://boundo.com/features/chat
- **Smart Database - Boundo**
  - Image: https://boundo.com/csvsheet.png
  - Source: https://boundo.com/features/database

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Switzer",
      "role": "body"
    },
    {
      "family": "SFMono-Regular",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#1F2937",
    "secondary": "#030712",
    "accent": "#030712",
    "background": "#FFFFFF",
    "textPrimary": "#111827",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Switzer",
      "heading": "Switzer"
    },
    "fontStacks": {
      "heading": [
        "Switzer",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Switzer",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Switzer",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "128px",
      "h2": "12px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#030712",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#030712",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgb(255, 255, 255) 0px 0px 0px 0px, rgba(209, 80, 82, 0.15) 0px 0px 0px 1px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20stroke%3D%22currentColor%22%20fill%3D%22currentColor%22%20stroke-width%3D%220%22%20viewBox%3D%220%200%20512%20512%22%20class%3D%22group-hover%3Aanimate-spin%22%20height%3D%2224%22%20width%3D%2224%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M511.8%20267.4c-26.1%208.7-53.4%2013.8-81%2015.1c9.2-105.3-31.5-204.2-103.2-272.4C434.1%2041.1%20512%20139.5%20512%20256c0%203.8-.1%207.6-.2%2011.4zm-3.9%2034.7c-5.8%2032-17.6%2062-34.2%2088.7c-97.5%2048.5-217.7%2042.6-311.9-24.5c23.7-36.2%2055.4-67.7%2094.5-91.8c79.9%2043.2%20170.1%2050.8%20251.6%2027.6zm-236-55.5c-2.5-90.9-41.1-172.7-101.9-231.7C196.8%205.2%20225.8%200%20256%200c2.7%200%205.3%200%207.9%20.1c90.8%2060.2%20145.7%20167.2%20134.7%20282.3c-43.1-2.4-86.4-14.1-126.8-35.9zM138%2028.8c20.6%2018.3%2038.7%2039.4%2053.7%2062.6C95.9%20136.1%2030.6%20220.8%207.3%20316.9C2.5%20297.4%200%20277%200%20256C0%20157.2%2056%2071.5%20138%2028.8zm69.6%2090.5c19.5%2038.6%2031%2081.9%2032.3%20127.7C162.5%20294.6%20110.9%20368.9%2090.2%20451C66%20430.4%2045.6%20405.4%2030.4%20377.2c6.7-108.7%2071.9-209.9%20177.1-257.9zM256%20512c-50.7%200-98-14.7-137.8-40.2c5.6-27%2014.8-53.1%2027.4-77.7C232.2%20454.6%20338.1%20468.8%20433%20441c-46%2044-108.3%2071-177%2071z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%200px%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://boundo.com/favicon.ico",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 4,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 with text 'Get started' is likely the primary CTA due to its action-oriented text and dark background, which stands out as a strong call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "See pricing",
      "reasoning": "Button #2 with text 'See pricing' is selected as secondary because it has a different background color (light/white) and serves as a supportive action to the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```