# Boya Brand Identity

A complete profile of **Boya**'s visual system — colors, typography, components, and personality — extracted from https://boyahq.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/boya
- Machine-readable JSON: https://characterquilt.com/branding/boya.json
- Per-page llms.txt: https://characterquilt.com/branding/boya/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #67308F |
| Accent | #EB0D8C |
| Body Font | Plus Jakarta Sans |
| Heading Font | Plus Jakarta Sans |

## Color Palette

- primary: #67308F
- secondary: #D9CBE3
- accent: #EB0D8C
- background: #FFFFFF
- textPrimary: #6B676D
- link: #EB0D8C

## Typography

- primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
- heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/65e0b2fd3c7dc8ff59476b54/65e83b51140a10ba518a7a6a_logo%20png.png
- Favicon: https://cdn.prod.website-files.com/65e0b2fd3c7dc8ff59476b54/65f3256d7cdbbb5c187c5365_favicon.ico

## UI Components

- buttonPrimary: background=#67308F, textColor=#FFFFFF, borderRadius=100px, shadow=none
- buttonSecondary: background=#F3EEF6, textColor=#67308F, borderRadius=100px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Boya Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Automate Spend Policies & Approval Workflows with Boya**
  - Image: https://cdn.prod.website-files.com/65e0b2fd3c7dc8ff59476b54/67bdeca92f0ee2a5d02822a9_policy-hero.png
  - Source: https://www.boyahq.com/policies-workflows
- **Blog**
  - Image: https://cdn.prod.website-files.com/65e0b2fd3c7dc8ff59476b54/65f09dc7a2f0cec306de8cb5_blog%20hero.webp
  - Source: https://www.boyahq.com/blog
- **Track & Control Business Budgets in Real Time with Boya**
  - Image: https://cdn.prod.website-files.com/65e0b2fd3c7dc8ff59476b54/67bdf2153999ae9e22bcc67d_budgets-hero.png
  - Source: https://www.boyahq.com/budgets
- **Boya: Business spend made smarter**
  - Image: https://cdn.prod.website-files.com/65e830706d4d7190c5ecdae5/6743038abd4c432fe0c5b6ac_Social%20media%20posts%20(60).png
  - Source: https://www.boyahq.com/blog/optimizing-financial-workflows-for-mid-to-large-businesses-with-boya-2
- **Boya APIs | Automate Expense Management & Payments with Seamless  Integrations**
  - Image: https://cdn.prod.website-files.com/65e0b2fd3c7dc8ff59476b54/67bdce01493cf32a17d25ebf_api-hero.png
  - Source: https://www.boyahq.com/boya-api
- **Blog**
  - Image: https://cdn.prod.website-files.com/65e830706d4d7190c5ecdae5/66e26f47e360d097a6aa8fad_Social%20media%20posts%20(56).png
  - Source: https://www.boyahq.com/blog?413c6850_page=6

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#67308F",
    "secondary": "#D9CBE3",
    "accent": "#EB0D8C",
    "background": "#FFFFFF",
    "textPrimary": "#6B676D",
    "link": "#EB0D8C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "sans-serif"
      ],
      "body": [
        "Plus Jakarta Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Plus Jakarta Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "28px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#67308F",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F3EEF6",
      "textColor": "#67308F",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/65e0b2fd3c7dc8ff59476b54/65e83b51140a10ba518a7a6a_logo%20png.png",
    "favicon": "https://cdn.prod.website-files.com/65e0b2fd3c7dc8ff59476b54/65f3256d7cdbbb5c187c5365_favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Book a Demo",
      "reasoning": "Button #2 is selected as the primary CTA because it uses the vibrant brand color #67308F and has action-oriented text 'Book a Demo', indicating a strong call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Start Now",
      "reasoning": "Button #3 is selected as the secondary CTA because it has a different background color #F3EEF6 and offers a less prominent action 'Start Now'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```