# Brace Brand Identity

A complete profile of **Brace**'s visual system — colors, typography, components, and personality — extracted from http://brace.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/brace
- Machine-readable JSON: https://characterquilt.com/branding/brace.json
- Per-page llms.txt: https://characterquilt.com/branding/brace/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00A4A6 |
| Accent | #00A4A6 |
| Body Font | Helvetica |
| Heading Font | Helvetica |

## Color Palette

- primary: #00A4A6
- secondary: #00112C
- accent: #00A4A6
- background: #FFFFFF
- textPrimary: #111111
- link: #09757A

## Typography

- primary: Helvetica — https://fonts.google.com/specimen/Helvetica
- heading: Helvetica — https://fonts.google.com/specimen/Helvetica

## Visual Assets

- Logo: https://www.afternic.com/forsale/imgs/afternic/AfternicLogoV2.svg
- Favicon: https://img1.wsimg.com/cdnassets/transform/bfa8cd58-2650-4746-bf80-4babd8cd4e55/android-chrome-192x192

## UI Components

- input: background=transparent, textColor=#111111, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#00A4A6, textColor=#FFFFFF, borderRadius=10px, shadow=rgb(128, 128, 128) 0px 0px 1px 0px
- buttonSecondary: background=#111111, textColor=#FFFFFF, borderColor=#111111, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Brace Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **VertaLoc Back Brace TV Spot, 'Get Mobile Again' - iSpot**
  - Image: https://images-cdn.ispot.tv/ad/Aj8a/default-large.jpg
  - Source: https://www.ispot.tv/ad/Aj8a/vertaloc-back-brace-get-mobile-again
- **Sway Brace Reports**
  - Image: https://www.mepcad.com/help/autosprink2018/File/SwayBraceReportEX.gif
  - Source: https://www.mepcad.com/help/autosprink2018/File/Sway_Brace_Reports.htm
- **Browse thousands of Knee Brace images for design inspiration | Dribbble**
  - Image: https://cdn.dribbble.com/userupload/12348239/file/original-8952c4a25d2e937e6bd097374d874320.png?resize=400x0
  - Source: https://dribbble.com/search/knee-brace
- **Amazon.com: Brace Direct Dual Hinged ACL Knee Brace - Ligament Support for  ACL, PCL, LCL, MCL Injuries, Meniscus Tears, Arthritis & Post-Surgery  Recovery (Left - XL: 23.5-26.5 in. Thigh Circ.) : Health**
  - Image: https://m.media-amazon.com/images/I/61QzPPBwdqL._AC_UF894,1000_QL80_.jpg
  - Source: https://www.amazon.com/Ligament-Brace-Protection-Arthritis-Direct/dp/B09P479YYC
- **TrueAnon's Brace Belden on ICE protests, Epstein, Marxism, and getting rich  | The Moynihan Report**
  - Image: https://i.ytimg.com/vi/q3zVhy_AviA/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLC2Kj1QI5oWNcTGVTUPHN-QTKDP4Q
  - Source: https://www.youtube.com/watch?v=q3zVhy_AviA
- **Brace.io - Archiveteam**
  - Image: https://wiki.archiveteam.org/images/thumb/7/71/Bracehomepage.png/280px-Bracehomepage.png
  - Source: https://wiki.archiveteam.org/index.php/Brace.io

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00A4A6",
    "secondary": "#00112C",
    "accent": "#00A4A6",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#09757A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Helvetica"
    },
    "fontStacks": {
      "heading": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "56px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#111111",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#00A4A6",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgb(128, 128, 128) 0px 0px 1px 0px"
    },
    "buttonSecondary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderColor": "#111111",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.afternic.com/forsale/imgs/afternic/AfternicLogoV2.svg",
    "favicon": "https://img1.wsimg.com/cdnassets/transform/bfa8cd58-2650-4746-bf80-4babd8cd4e55/android-chrome-192x192",
    "ogImage": null,
    "logoAlt": "A GoDaddy-Branded Afternic Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is a medium-sized, visible logo with alt text matching the brand 'Afternic', which aligns with the URL and page context.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Ask AI",
      "reasoning": "Button #1 ('Ask AI') uses the vibrant brand color #00A4A6, making it stand out as the primary call-to-action."
    },
    "secondary": {
      "index": 0,
      "text": "Get Price",
      "reasoning": "Button #0 ('Get Price') uses a dark color #111111, which contrasts with the primary button's vibrant color, making it suitable as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is a medium-sized, visible logo with alt text matching the brand 'Afternic', which aligns with the URL and page context.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```