{ "name": "Branch AI", "slug": "branch-ai", "domain": "https://www.branch-ai.com", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Helvetica Neue", "role": "body" }, { "family": "Times New Roman", "role": "unknown" } ], "colors": { "primary": "#FB7D33", "accent": "#0000EE", "background": "#FFFFFF", "textPrimary": "#0000EE", "link": "#0000EE" }, "typography": { "fontFamilies": { "primary": "Helvetica Neue", "heading": "Helvetica Neue" }, "fontStacks": { "heading": [ "HelveticaNeueW01-55Roma", "HelveticaNeueW02-55Roma", "HelveticaNeueW10-55Roma", "sans-serif" ], "body": [ "Times New Roman" ], "paragraph": [ "Times New Roman" ] }, "fontSizes": { "h1": "34px", "h2": "34px", "body": "16px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": {}, "images": { "favicon": "https://www.wix.com/favicon.ico", "ogImage": null }, "__llm_logo_reasoning": { "selectedIndex": -1, "reasoning": "The candidate logo links to an external site (Wix.com) and does not represent the brand inferred from the URL (Branch AI).", "confidence": 0.2, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": -1, "text": "N/A", "reasoning": "Both buttons have the same background color and lack vibrant, action-oriented text, making it difficult to determine a primary CTA." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "Since no primary button was identified, a secondary button cannot be determined." }, "confidence": 0.3 }, "personality": { "tone": "professional", "energy": "low", "targetAudience": "unknown" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.3, "colors": 0.8, "overall": 0.55 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": -1, "selectedLogoReasoning": "The candidate logo links to an external site (Wix.com) and does not represent the brand inferred from the URL (Branch AI).", "confidence": 0.2 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/branch-ai/4c0abcd5b4.webp", "alt": "LLMs as Rankers, a Blueprint (AI for Ecommerce Search) | by Govind Chandrasekhar | Branch AI", "source_url": "https://blog.branch-ai.com/llms-as-rankers-a-blueprint-ai-for-ecommerce-search-8dc7b72fe98d", "image_url": "https://miro.medium.com/1*Z3y-_HfY3PD9_MQfZu2wcQ.png", "width": 567, "height": 567, "bytes": 547317, "query": "site:branch-ai.com", "query_suffix": "site:branch-ai.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/branch-ai/efae79da8d.webp", "alt": "Second Order Effects of AI Search: From Keywords to Intent | by Govind Chandrasekhar | Branch AI", "source_url": "https://blog.branch-ai.com/second-order-effects-of-ai-search-from-keywords-to-intent-63b3b9fa20e8", "image_url": "https://miro.medium.com/v2/resize:fit:454/1*6eDXkQe_hLVASqatwGDWIQ.png", "width": 454, "height": 454, "bytes": 522842, "query": "site:branch-ai.com blog", "query_suffix": "site:branch-ai.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/branch-ai/dc4088cf35.webp", "alt": "People following Branch AI", "source_url": "https://blog.branch-ai.com/followers", "image_url": "https://miro.medium.com/v2/resize:fit:512/1*oLPPdQ3ERZIMxryq_ZARZA.png", "width": 512, "height": 512, "bytes": 53987, "query": "site:branch-ai.com", "query_suffix": "site:branch-ai.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/branch-ai/2803d6036d.webp", "alt": "Branch AI", "source_url": "https://blog.branch-ai.com/", "image_url": "https://miro.medium.com/v2/resize:fit:1320/format:webp/1*fYW7htlRJO6OisYBEimGBg.png", "width": 512, "height": 512, "bytes": 96126, "query": "site:branch-ai.com", "query_suffix": "site:branch-ai.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/branch-ai/82cf025232.webp", "alt": "What it takes to Build Effective Search | by Govind Chandrasekhar | Branch AI", "source_url": "https://blog.branch-ai.com/what-it-takes-to-build-effective-search-8a2901a9a943", "image_url": "https://miro.medium.com/v2/resize:fit:512/1*fYW7htlRJO6OisYBEimGBg.png", "width": 512, "height": 512, "bytes": 668861, "query": "site:branch-ai.com blog", "query_suffix": "site:branch-ai.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/branch-ai/51a765674e.webp", "alt": "Branch AI", "source_url": "https://blog.branch-ai.com/", "image_url": "https://miro.medium.com/v2/resize:fit:1320/format:webp/1*6eDXkQe_hLVASqatwGDWIQ.png", "width": 454, "height": 454, "bytes": 62270, "query": "site:branch-ai.com", "query_suffix": "site:branch-ai.com" } ], "font_resources": [ { "family": "Helvetica Neue", "google_fonts_url": "https://fonts.google.com/specimen/Helvetica+Neue" }, { "family": "Helvetica Neue", "google_fonts_url": "https://fonts.google.com/specimen/Helvetica+Neue" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Helvetica+Neue&family=Helvetica+Neue&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/branch-ai", "agent_instructions": "You are designing or implementing in Branch AI's brand identity.\n\n# Brand profile\n- Company: Branch AI\n- Source: https://www.branch-ai.com\n- Color scheme: light\n\n# Colors\n- primary: #FB7D33\n- accent: #0000EE\n- background: #FFFFFF\n- textPrimary: #0000EE\n- link: #0000EE\n\n# Typography\n- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n\nLoad all fonts at once: \n\n# UI Components\n\n\n# Brand voice\n- Tone: professional\n- Energy: low\n- Audience: unknown\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/branch-ai.json", "page_markdown": "# Branch AI Brand Identity\n\nA complete profile of **Branch AI**'s visual system — colors, typography, components, and personality — extracted from https://www.branch-ai.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/branch-ai\n- Machine-readable JSON: https://characterquilt.com/branding/branch-ai.json\n- Per-page llms.txt: https://characterquilt.com/branding/branch-ai/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #FB7D33 |\n| Accent | #0000EE |\n| Body Font | Helvetica Neue |\n| Heading Font | Helvetica Neue |\n\n## Color Palette\n\n- primary: #FB7D33\n- accent: #0000EE\n- background: #FFFFFF\n- textPrimary: #0000EE\n- link: #0000EE\n\n## Typography\n\n- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n\n## Visual Assets\n\n- Favicon: https://www.wix.com/favicon.ico\n\n## Brand Personality\n\nTone: professional · Energy: low · Audience: unknown\n\n## Branch AI Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **LLMs as Rankers, a Blueprint (AI for Ecommerce Search) | by Govind Chandrasekhar | Branch AI**\n - Image: https://miro.medium.com/1*Z3y-_HfY3PD9_MQfZu2wcQ.png\n - Source: https://blog.branch-ai.com/llms-as-rankers-a-blueprint-ai-for-ecommerce-search-8dc7b72fe98d\n- **Second Order Effects of AI Search: From Keywords to Intent | by Govind Chandrasekhar | Branch AI**\n - Image: https://miro.medium.com/v2/resize:fit:454/1*6eDXkQe_hLVASqatwGDWIQ.png\n - Source: https://blog.branch-ai.com/second-order-effects-of-ai-search-from-keywords-to-intent-63b3b9fa20e8\n- **People following Branch AI**\n - Image: https://miro.medium.com/v2/resize:fit:512/1*oLPPdQ3ERZIMxryq_ZARZA.png\n - Source: https://blog.branch-ai.com/followers\n- **Branch AI**\n - Image: https://miro.medium.com/v2/resize:fit:1320/format:webp/1*fYW7htlRJO6OisYBEimGBg.png\n - Source: https://blog.branch-ai.com/\n- **What it takes to Build Effective Search | by Govind Chandrasekhar | Branch AI**\n - Image: https://miro.medium.com/v2/resize:fit:512/1*fYW7htlRJO6OisYBEimGBg.png\n - Source: https://blog.branch-ai.com/what-it-takes-to-build-effective-search-8a2901a9a943\n- **Branch AI**\n - Image: https://miro.medium.com/v2/resize:fit:1320/format:webp/1*6eDXkQe_hLVASqatwGDWIQ.png\n - Source: https://blog.branch-ai.com/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Helvetica Neue\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Times New Roman\",\n \"role\": \"unknown\"\n }\n ],\n \"colors\": {\n \"primary\": \"#FB7D33\",\n \"accent\": \"#0000EE\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#0000EE\",\n \"link\": \"#0000EE\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Helvetica Neue\",\n \"heading\": \"Helvetica Neue\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"HelveticaNeueW01-55Roma\",\n \"HelveticaNeueW02-55Roma\",\n \"HelveticaNeueW10-55Roma\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Times New Roman\"\n ],\n \"paragraph\": [\n \"Times New Roman\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"34px\",\n \"h2\": \"34px\",\n \"body\": \"16px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 8,\n \"borderRadius\": \"0px\"\n },\n \"components\": {},\n \"images\": {\n \"favicon\": \"https://www.wix.com/favicon.ico\",\n \"ogImage\": null\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": -1,\n \"reasoning\": \"The candidate logo links to an external site (Wix.com) and does not represent the brand inferred from the URL (Branch AI).\",\n \"confidence\": 0.2,\n \"rejected\": true,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": -1,\n \"text\": \"N/A\",\n \"reasoning\": \"Both buttons have the same background color and lack vibrant, action-oriented text, making it difficult to determine a primary CTA.\"\n },\n \"secondary\": {\n \"index\": -1,\n \"text\": \"N/A\",\n \"reasoning\": \"Since no primary button was identified, a secondary button cannot be determined.\"\n },\n \"confidence\": 0.3\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"low\",\n \"targetAudience\": \"unknown\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.3,\n \"colors\": 0.8,\n \"overall\": 0.55\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": -1,\n \"selectedLogoReasoning\": \"The candidate logo links to an external site (Wix.com) and does not represent the brand inferred from the URL (Branch AI).\",\n \"confidence\": 0.2\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }