# Branch AI Brand Identity

A complete profile of **Branch AI**'s visual system — colors, typography, components, and personality — extracted from https://www.branch-ai.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/branch-ai
- Machine-readable JSON: https://characterquilt.com/branding/branch-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/branch-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FB7D33 |
| Accent | #0000EE |
| Body Font | Helvetica Neue |
| Heading Font | Helvetica Neue |

## Color Palette

- primary: #FB7D33
- accent: #0000EE
- background: #FFFFFF
- textPrimary: #0000EE
- link: #0000EE

## Typography

- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

## Visual Assets

- Favicon: https://www.wix.com/favicon.ico

## Brand Personality

Tone: professional · Energy: low · Audience: unknown

## Branch AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **LLMs as Rankers, a Blueprint (AI for Ecommerce Search) | by Govind  Chandrasekhar | Branch AI**
  - Image: https://miro.medium.com/1*Z3y-_HfY3PD9_MQfZu2wcQ.png
  - Source: https://blog.branch-ai.com/llms-as-rankers-a-blueprint-ai-for-ecommerce-search-8dc7b72fe98d
- **Second Order Effects of AI Search: From Keywords to Intent | by Govind  Chandrasekhar | Branch AI**
  - Image: https://miro.medium.com/v2/resize:fit:454/1*6eDXkQe_hLVASqatwGDWIQ.png
  - Source: https://blog.branch-ai.com/second-order-effects-of-ai-search-from-keywords-to-intent-63b3b9fa20e8
- **People following Branch AI**
  - Image: https://miro.medium.com/v2/resize:fit:512/1*oLPPdQ3ERZIMxryq_ZARZA.png
  - Source: https://blog.branch-ai.com/followers
- **Branch AI**
  - Image: https://miro.medium.com/v2/resize:fit:1320/format:webp/1*fYW7htlRJO6OisYBEimGBg.png
  - Source: https://blog.branch-ai.com/
- **What it takes to Build Effective Search | by Govind Chandrasekhar | Branch  AI**
  - Image: https://miro.medium.com/v2/resize:fit:512/1*fYW7htlRJO6OisYBEimGBg.png
  - Source: https://blog.branch-ai.com/what-it-takes-to-build-effective-search-8a2901a9a943
- **Branch AI**
  - Image: https://miro.medium.com/v2/resize:fit:1320/format:webp/1*6eDXkQe_hLVASqatwGDWIQ.png
  - Source: https://blog.branch-ai.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Times New Roman",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FB7D33",
    "accent": "#0000EE",
    "background": "#FFFFFF",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "HelveticaNeueW01-55Roma",
        "HelveticaNeueW02-55Roma",
        "HelveticaNeueW10-55Roma",
        "sans-serif"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "34px",
      "h2": "34px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "favicon": "https://www.wix.com/favicon.ico",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The candidate logo links to an external site (Wix.com) and does not represent the brand inferred from the URL (Branch AI).",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons have the same background color and lack vibrant, action-oriented text, making it difficult to determine a primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Since no primary button was identified, a secondary button cannot be determined."
    },
    "confidence": 0.3
  },
  "personality": {
    "tone": "professional",
    "energy": "low",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.3,
    "colors": 0.8,
    "overall": 0.55
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The candidate logo links to an external site (Wix.com) and does not represent the brand inferred from the URL (Branch AI).",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```