# Branch8 Brand Identity

A complete profile of **Branch8**'s visual system — colors, typography, components, and personality — extracted from https://www.branch8.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/branch8
- Machine-readable JSON: https://characterquilt.com/branding/branch8.json
- Per-page llms.txt: https://characterquilt.com/branding/branch8/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #A7A0B2 |
| Accent | #4730A6 |
| Body Font | Inter |
| Heading Font | Avenir |

## Color Palette

- primary: #A7A0B2
- secondary: #00D5FF
- accent: #4730A6
- background: #FFFFFF
- textPrimary: #22123F
- link: #22123F

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Avenir — https://fonts.google.com/specimen/Avenir

## Visual Assets

- Logo: https://branch8.com/images/logo-white.svg
- Favicon: https://branch8.com/favicon.ico
- Social card (og:image): https://branch8.com/media/og-b8.png

## UI Components

- input: background=transparent, textColor=#606060, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#4730A6, textColor=#0A0A0A, borderRadius=1000px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#FFFFFF, borderRadius=33554400px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: E-commerce businesses in APAC

## Branch8 Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Contact Us | Branch8**
  - Image: https://branch8.com/cdn-cgi/image/width=3840,quality=85,format=auto,fit=scale-down/images/home/hero-background.png
  - Source: https://branch8.com/contact
- **Terms of Service | Branch8**
  - Image: https://branch8.com/media/og-b8.png
  - Source: https://branch8.com/terms
- **SG Branch8 – Your Ecommerce Expert**
  - Image: https://sg.branch8.com/wp-content/uploads/2025/07/pexels-kin-pastor-251088-777059-scaled.jpg
  - Source: https://sg.branch8.com/
- **Branch8 — Managed Teams for E-Commerce & CRM in APAC**
  - Image: https://branch8.com/cdn-cgi/image/width=3840,quality=85,format=auto,fit=scale-down/media/image-7.png
  - Source: https://branch8.com/
- **Contentful vs Sanity vs Storyblok: Best CMS for Multi-Language Stores |  Branch8**
  - Image: https://media.branch8.com/media/hero-headless-cms-options-apac-multilingual-ecommerce-buyer-guide-1.png
  - Source: https://branch8.com/posts/headless-cms-options-apac-multilingual-ecommerce-buyer-guide
- **Branch8 — Managed Teams for E-Commerce & CRM in APAC**
  - Image: https://branch8.com/cdn-cgi/image/width=3840,quality=85,format=auto,fit=scale-down/media/442-3.png
  - Source: https://branch8.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Avenir",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#A7A0B2",
    "secondary": "#00D5FF",
    "accent": "#4730A6",
    "background": "#FFFFFF",
    "textPrimary": "#22123F",
    "link": "#22123F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Avenir"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Avenir",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter",
        "Avenir",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "36px",
      "body": "52px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#606060",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#4730A6",
      "textColor": "#0A0A0A",
      "borderRadius": "1000px",
      "borderRadiusCorners": {
        "topLeft": "1000px",
        "topRight": "1000px",
        "bottomRight": "1000px",
        "bottomLeft": "1000px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://branch8.com/images/logo-white.svg",
    "favicon": "https://branch8.com/favicon.ico",
    "ogImage": "https://branch8.com/media/og-b8.png",
    "logoHref": "/",
    "logoAlt": "Branch8"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage. The alt text matches the brand name 'Branch8', confirming it as the primary logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Submit",
      "reasoning": "Button #1 has a vibrant blue background (#4730A6), which is a strong indicator of a primary CTA. The color is distinct and stands out, making it suitable for a primary action."
    },
    "secondary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 has a white background (#FFFFFF), which is less prominent and typically used for secondary actions. It complements the primary button without competing for attention."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "E-commerce businesses in APAC"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage. The alt text matches the brand name 'Branch8', confirming it as the primary logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```