# Braze Brand Identity A complete profile of **Braze**'s visual system — colors, typography, components, and personality — extracted from https://learning.braze.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/braze - Machine-readable JSON: https://characterquilt.com/branding/braze.json - Per-page llms.txt: https://characterquilt.com/branding/braze/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #4411D6 | | Accent | #4411D6 | | Body Font | Aribau Grotesk | | Heading Font | Aribau Grotesk | ## Color Palette - primary: #4411D6 - accent: #4411D6 - background: #FFFFFF - textPrimary: #101B24 - link: #101B24 ## Typography - primary: Aribau Grotesk — https://fonts.google.com/specimen/Aribau+Grotesk - heading: Aribau Grotesk — https://fonts.google.com/specimen/Aribau+Grotesk ## Visual Assets - Logo: https://cc.sj-cdn.net/instructor/2mwq54fjyfsk3-braze/themes/3smezt2o3gnm6/header-logo.1715711778.png - Favicon: https://cc.sj-cdn.net/instructor/2mwq54fjyfsk3-braze/themes/3smezt2o3gnm6/favicon.1707411170.ico - Social card (og:image): https://cc.sj-cdn.net/instructor/2mwq54fjyfsk3-braze/themes/3smezt2o3gnm6/header-logo.1715711778.png ## UI Components - buttonPrimary: background=#4411D6, textColor=#FFFFFF, borderRadius=12.8px, shadow=rgba(69, 84, 94, 0.1) 0px 8px 16px 0px ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals ## Braze Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Dashboard Overview** - Image: https://cdn.sanity.io/images/b7pblshe/production/8a771722640363c68dcfb30ba8c2ee0cc23a78dc-2998x1890.png?w=3840&q=75&fit=clip&auto=format - Source: https://learning.braze.com/introduction-to-braze-reporting-and-analytics-1/2045657 - **Brand Humanity in Action** - Image: https://cdn.sanity.io/images/b7pblshe/production/1ab0948a6b701d35e5a6b291773e09be43d967c0-1462x1270.png?w=3840&q=75&fit=clip&auto=format - Source: https://learning.braze.com/the-craft-of-customer-engagement-1/2007859 - **The User Lifecycle** - Image: https://cdn.sanity.io/images/b7pblshe/production/9efcae41f443ef2d6b6fc63fde6be6bd4353b5f9-1372x985.png?w=3840&q=75&fit=clip&auto=format - Source: https://learning.braze.com/understanding-your-audience-1/2007848 - **The User Lifecycle** - Image: https://cdn.sanity.io/images/b7pblshe/production/4bcead1b580b96b1c194add616e101e30c0f68a7-1372x985.png?w=3840&q=75&fit=clip&auto=format - Source: https://learning.braze.com/understanding-your-audience-1/2007848 - **The User Lifecycle** - Image: https://cdn.sanity.io/images/b7pblshe/production/2fc72297cf92891833f2427ba73e67be6c06c53f-1372x985.png?w=3840&q=75&fit=clip&auto=format - Source: https://learning.braze.com/understanding-your-audience-1/2007848 - **Marketer Bootcamp + 50% off Certification (PR, Virtual)** - Image: https://cc.sj-cdn.net/instructor/2mwq54fjyfsk3-braze/courses/344q8l2wmocow/promo-image.1742938989.png - Source: https://learning.braze.com/marketer-bootcamp-50-off-certification-pr-virtual ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Aribau Grotesk", "role": "body" } ], "colors": { "primary": "#4411D6", "accent": "#4411D6", "background": "#FFFFFF", "textPrimary": "#101B24", "link": "#101B24" }, "typography": { "fontFamilies": { "primary": "Aribau Grotesk", "heading": "Aribau Grotesk" }, "fontStacks": { "heading": [ "Aribau Grotesk", "sans-serif" ], "body": [ "Aribau Grotesk", "sans-serif" ], "paragraph": [ "Aribau Grotesk", "sans-serif" ] }, "fontSizes": { "h1": "53.28px", "h2": "22px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#4411D6", "textColor": "#FFFFFF", "borderRadius": "12.8px", "borderRadiusCorners": { "topLeft": "12.8px", "topRight": "12.8px", "bottomRight": "12.8px", "bottomLeft": "12.8px" }, "shadow": "rgba(69, 84, 94, 0.1) 0px 8px 16px 0px" } }, "images": { "logo": "https://cc.sj-cdn.net/instructor/2mwq54fjyfsk3-braze/themes/3smezt2o3gnm6/header-logo.1715711778.png", "favicon": "https://cc.sj-cdn.net/instructor/2mwq54fjyfsk3-braze/themes/3smezt2o3gnm6/favicon.1707411170.ico", "ogImage": "https://cc.sj-cdn.net/instructor/2mwq54fjyfsk3-braze/themes/3smezt2o3gnm6/header-logo.1715711778.png", "logoHref": "https://learning.braze.com/", "logoAlt": "Go home" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Braze'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Started ", "reasoning": "Button #0 with text 'Get Started' is the primary CTA due to its action-oriented text and vibrant brand color, which is typical for primary actions." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Braze'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```