# Breaker Brand Identity

A complete profile of **Breaker**'s visual system — colors, typography, components, and personality — extracted from https://www.breaker.audio. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/breaker
- Machine-readable JSON: https://characterquilt.com/branding/breaker.json
- Per-page llms.txt: https://characterquilt.com/branding/breaker/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #D81422 |
| Accent | #D1213B |
| Body Font | Lato |
| Heading Font | Lato |

## Color Palette

- primary: #D81422
- secondary: #337AB7
- accent: #D1213B
- background: #FFFFFF
- textPrimary: #000000
- link: #D1213B

## Typography

- primary: Lato — https://fonts.google.com/specimen/Lato
- heading: Lato — https://fonts.google.com/specimen/Lato

## Visual Assets

- Logo: https://player.fm/assets/v_20260423064106/logos/player-fm-new-watermark-496x108-de5eaeaf6919a2b7b8ef15424395093f012ed8fc7d93e661c8e3824dcd0bdfea.png
- Favicon: https://player.fm/favicon.ico
- Social card (og:image): https://player.fm/assets/v_20260423064106/logos/playerfm-banner-28c85883513971746221225629a11c6cedc4f627d60996418dc063de15ed83ed.png

## UI Components

- input: background=transparent, textColor=#060000, borderColor=null, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: podcast listeners and creators

## Breaker Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Player FM - Podcast Smarter**
  - Image: https://player.fm/assets/v_20260423064106/promos/apps-promo-848168eb0983e5d176530eb1123e3e6351ca0daf903a65c8e4b8e98190ef07e4.png
  - Source: https://www.breaker.audio/
- **Player FM - Podcast Smarter**
  - Image: https://imagehost.player.fm/promo/qr-code.jpg
  - Source: https://www.breaker.audio/
- **Player FM - Podcast Smarter**
  - Image: https://player.fm/assets/v_20260423064106/logos/playerfm-banner-28c85883513971746221225629a11c6cedc4f627d60996418dc063de15ed83ed.png
  - Source: https://www.breaker.audio/
- **Player FM - Podcast Smarter**
  - Image: https://player.fm/assets/v_20260423064106/icons/discover-66eaf45e69514cbe3be2775b01263320f29bc32cb3ebc47b7eed64ea7ada42ca.png
  - Source: https://www.breaker.audio/
- **Player FM - Podcast Smarter**
  - Image: https://player.fm/assets/v_20260423064106/backgrounds/app-visual-waves-ad963e74effc2f68e09f5c99e155bdf4ec865e34e976473acc3b771e9dc6408a.png
  - Source: https://www.breaker.audio/
- **Player FM - Podcast Smarter**
  - Image: https://player.fm/assets/v_20260423064106/promos/iphone-12-screen-3-ad4fdd9bcef66ee5707b2a5825157c2b39f60e2d24f9073665bad8d1d9bcd37c.png
  - Source: https://www.breaker.audio/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lato",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#D81422",
    "secondary": "#337AB7",
    "accent": "#D1213B",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#D1213B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Lato"
    },
    "fontStacks": {
      "heading": [
        "Roboto",
        "Lato",
        "sans-serif"
      ],
      "body": [
        "Lato",
        "sans-serif"
      ],
      "paragraph": [
        "Lato",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "34.56px",
      "h2": "15.4px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#060000",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://player.fm/assets/v_20260423064106/logos/player-fm-new-watermark-496x108-de5eaeaf6919a2b7b8ef15424395093f012ed8fc7d93e661c8e3824dcd0bdfea.png",
    "favicon": "https://player.fm/favicon.ico",
    "ogImage": "https://player.fm/assets/v_20260423064106/logos/playerfm-banner-28c85883513971746221225629a11c6cedc4f627d60996418dc063de15ed83ed.png",
    "logoHref": "/",
    "logoAlt": "Player FM logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 7,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Player FM'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Neither button has a vibrant or brand color background, both are white with black text, making it difficult to determine a primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same color group, so no valid secondary button exists with a different background color."
    },
    "confidence": 0.6
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "podcast listeners and creators"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.6,
    "colors": 0.9,
    "overall": 0.75
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Player FM'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```