# Briefer Brand Identity

A complete profile of **Briefer**'s visual system — colors, typography, components, and personality — extracted from https://briefer.cloud. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/briefer
- Machine-readable JSON: https://characterquilt.com/branding/briefer.json
- Per-page llms.txt: https://characterquilt.com/branding/briefer/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Times New Roman |
| Heading Font | Times New Roman |

## Color Palette

- primary: #000000
- accent: #000000
- background: #FFFFFF
- textPrimary: #000000
- link: #000000

## Typography

- primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
- heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Briefer Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Cloud quickstart - Briefer**
  - Image: https://briefer.mintlify.app/mintlify-assets/_next/image?url=%2F_mintlify%2Fapi%2Fog%3Fdivision%3DGet%2Bstarted%26title%3DCloud%2Bquickstart%26description%3DSet%2Bup%2Ba%2Bworkspace%2Bin%2BBriefer%2527s%2Bcloud.%26logoLight%3Dhttps%253A%252F%252Fmintcdn.com%252Fbriefer%252Fb4K8SyWze93KZnrl%252Flogo%252Flight.svg%253Ffit%253Dmax%2526auto%253Dformat%2526n%253Db4K8SyWze93KZnrl%2526q%253D85%2526s%253D5d3cdc30d83c7ca110bf374667c21d77%26logoDark%3Dhttps%253A%252F%252Fmintcdn.com%252Fbriefer%252Fb4K8SyWze93KZnrl%252Flogo%252Fdark.svg%253Ffit%253Dmax%2526auto%253Dformat%2526n%253Db4K8SyWze93KZnrl%2526q%253D85%2526s%253D4323ffd4d0c272f621ea1dafe6fe29a1%26primaryColor%3D%25230D9373%26lightColor%3D%252307C983%26darkColor%3D%25230D9373%26backgroundLight%3D%2523ffffff%26backgroundDark%3D%2523090d0d&w=1200&q=100
  - Source: https://docs.briefer.cloud/get-started/cloud
- **Sharing and exporting - Briefer**
  - Image: https://briefer.mintlify.app/mintlify-assets/_next/image?url=%2F_mintlify%2Fapi%2Fog%3Fdivision%3DProduct%2Bdocs%26title%3DSharing%2Band%2Bexporting%26description%3DShare%2Byour%2Bpages%2Bwith%2Bothers%2Bor%2Bexport%2Bthem.%26logoLight%3Dhttps%253A%252F%252Fmintcdn.com%252Fbriefer%252Fb4K8SyWze93KZnrl%252Flogo%252Flight.svg%253Ffit%253Dmax%2526auto%253Dformat%2526n%253Db4K8SyWze93KZnrl%2526q%253D85%2526s%253D5d3cdc30d83c7ca110bf374667c21d77%26logoDark%3Dhttps%253A%252F%252Fmintcdn.com%252Fbriefer%252Fb4K8SyWze93KZnrl%252Flogo%252Fdark.svg%253Ffit%253Dmax%2526auto%253Dformat%2526n%253Db4K8SyWze93KZnrl%2526q%253D85%2526s%253D4323ffd4d0c272f621ea1dafe6fe29a1%26primaryColor%3D%25230D9373%26lightColor%3D%252307C983%26darkColor%3D%25230D9373%26backgroundLight%3D%2523ffffff%26backgroundDark%3D%2523090d0d&w=1200&q=100
  - Source: https://docs.briefer.cloud/product/sharing
- **Introduction - Briefer**
  - Image: https://briefer.mintlify.app/mintlify-assets/_next/image?url=%2F_mintlify%2Fapi%2Fog%3Fdivision%3DGet%2Bstarted%26title%3DIntroduction%26description%3DBriefer%2Bis%2Bthe%2Bmodern%2Bopen-source%2BBI%2Band%2Bdata%2Bscience%2Btool.%26logoLight%3Dhttps%253A%252F%252Fmintcdn.com%252Fbriefer%252Fb4K8SyWze93KZnrl%252Flogo%252Flight.svg%253Ffit%253Dmax%2526auto%253Dformat%2526n%253Db4K8SyWze93KZnrl%2526q%253D85%2526s%253D5d3cdc30d83c7ca110bf374667c21d77%26logoDark%3Dhttps%253A%252F%252Fmintcdn.com%252Fbriefer%252Fb4K8SyWze93KZnrl%252Flogo%252Fdark.svg%253Ffit%253Dmax%2526auto%253Dformat%2526n%253Db4K8SyWze93KZnrl%2526q%253D85%2526s%253D4323ffd4d0c272f621ea1dafe6fe29a1%26primaryColor%3D%25230D9373%26lightColor%3D%252307C983%26darkColor%3D%25230D9373%26backgroundLight%3D%2523ffffff%26backgroundDark%3D%2523090d0d&w=1200&q=100
  - Source: https://docs.briefer.cloud/introduction
- **1932 Womens Hollywood Swimsuit Briefer The Better vintage color ad**
  - Image: https://i.ebayimg.com/images/g/leUAAOSwjqNmWNrh/s-l1200.jpg
  - Source: https://www.ebay.com/itm/315428215716
- **BRIEFER: Climate Security: An Agenda for Future Research « The Center for  Climate & Security**
  - Image: https://climateandsecurity.org/wp-content/uploads/2022/06/COVER-PHOTO_Climate-Security_Agenda-for-Future-Research.png
  - Source: https://climateandsecurity.org/2022/06/briefer-climate-security-an-agenda-for-future-research/
- **Briefer**
  - Image: https://get.briefer.io/assets/images/card.jpg?v=3dcf9a72
  - Source: https://get.briefer.io/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Times New Roman",
      "count": 4
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "body": [
        "Times New Roman"
      ],
      "heading": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```