# Bright Brand Identity A complete profile of **Bright**'s visual system — colors, typography, components, and personality — extracted from https://www.thinkbright.mx. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/bright - Machine-readable JSON: https://characterquilt.com/branding/bright.json - Per-page llms.txt: https://characterquilt.com/branding/bright/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #FBEDC1 | | Accent | #F3C230 | | Body Font | Madefor Text | | Heading Font | Helvetica Neue | ## Color Palette - primary: #FBEDC1 - secondary: #F3C230 - accent: #F3C230 - background: #FFFFFF - textPrimary: #071E3D - link: #071E3D ## Typography - primary: Madefor Text — https://fonts.google.com/specimen/Madefor+Text - heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20preserveAspectRatio%3D%22xMidYMid%20meet%22%20data-bbox%3D%220.41%200.407%20132.603%2037.184%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220.41%200.407%20132.603%2037.184%22%20height%3D%2238%22%20width%3D%22134%22%20data-type%3D%22color%22%20role%3D%22img%22%20aria-label%3D%22Group%201%22%20data-fc-idx%3D%220%22%3E%3Cdefs%3E%3Cstyle%3E%23comp-me5aiylm_r_comp-me5ah1jv%20svg%20%5Bdata-color%3D%221%22%5D%20%7Bfill%3A%20%23071E3D%3B%7D%3C%2Fstyle%3E%3C%2Fdefs%3E%0A%20%20%20%20%3Cg%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23071E3D%22%20d%3D%22M38.028.408c.869%200%201.572.704%201.572%201.573v15.66c0%205.284%202.801%207.85%206.175%207.85%203.766%200%206.408-2.759%206.408-6.691s-2.525-6.616-6.333-6.616a7.9%207.9%200%200%200-2.697.566%201.578%201.578%200%200%201-2.152-1.463v-.13c0-.622.359-1.187.931-1.443a11.1%2011.1%200%200%201%204.519-.896c4.925%200%209.258%204.166%209.258%209.54%200%205.685-3.691%2010.5-9.941%2010.5-5.65-.014-9.7-4.25-9.7-10.582V1.98A1.593%201.593%200%200%201%2037.656.408z%22%20data-color%3D%221%22%20style%3D%22fill%3A%20rgb(7%2C%2030%2C%2061)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23071E3D%22%20d%3D%22M60.786%209.225H61c.869%200%201.566.71%201.566%201.573v.627h.082c1.221-1.883%202.636-2.504%205.209-2.607.338%200%20.814-.076%201.014.269.407.745.324%202.359-.11%202.987a.33.33%200%200%201-.242.11h-.373c-3.407%200-5.408%202.084-5.408%207.313v7.381c0%20.87-.703%201.573-1.573%201.573h-.38a1.57%201.57%200%200%201-1.572-1.573v-16.08c0-.87.704-1.58%201.573-1.58h.014z%22%20data-color%3D%221%22%20style%3D%22fill%3A%20rgb(7%2C%2030%2C%2061)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23071E3D%22%20d%3D%22M74.217%202.816a2.06%202.06%200%200%201%202.118%201.994v.13a2.117%202.117%200%200%201-2.214%202.029%202.12%202.12%200%200%201-2.028-2.028%202.06%202.06%200%200%201%201.993-2.125zm-1.766%2024.069V10.798c0-.87.704-1.573%201.573-1.573h.38c.869%200%201.566.71%201.566%201.573v16.087c0%20.87-.704%201.573-1.573%201.573h-.38a1.57%201.57%200%200%201-1.566-1.573%22%20data-color%3D%221%22%20style%3D%22fill%3A%20rgb(7%2C%2030%2C%2061)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23071E3D%22%20d%3D%22M93.906%2026.581c0%20.642-.394%201.221-.987%201.463a10.1%2010.1%200%200%201-3.539.8c-5.615%200-9.94-4.153-9.94-9.748s3.925-10.264%209.933-10.264c6.009%200%209.458%204.732%209.458%209.54v8.561c0%207.216-4.408%2010.658-10.058%2010.658a19%2019%200%200%201-4.85-.676%201.57%201.57%200%200%201-1.096-1.917l.055-.207a1.57%201.57%200%200%201%201.904-1.132c1.248.345%202.538.532%203.829.566%203.166%200%206.691-1.407%206.691-6.091v-8.975c0-4.333-2.8-6.975-6.091-6.975-4.209%200-6.25%203.325-6.25%207.092s2.8%206.209%206.45%206.209c.8-.014%201.593-.18%202.338-.476.8-.325%201.711.062%202.035.862.076.186.11.38.118.58z%22%20data-color%3D%221%22%20style%3D%22fill%3A%20rgb(7%2C%2030%2C%2061)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23071E3D%22%20d%3D%22M102.701%2026.885V1.98c0-.869.704-1.573%201.573-1.573h.379c.87%200%201.573.704%201.573%201.573v5.947a1.57%201.57%200%200%200%202.166%201.462%206.8%206.8%200%200%201%202.767-.565c4.449%200%207.974%201.924%207.974%208.416v9.644c0%20.87-.703%201.573-1.572%201.573h-.373a1.57%201.57%200%200%201-1.573-1.573V17.24c0-3.925-2.166-5.05-4.691-5.05s-4.691%202.083-4.691%205.05v9.644c0%20.87-.703%201.573-1.573%201.573h-.379c-.869%200-1.573-.71-1.566-1.573z%22%20data-color%3D%221%22%20style%3D%22fill%3A%20rgb(7%2C%2030%2C%2061)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23071E3D%22%20d%3D%22M131.433%2012.598h-3.739c-.869%200-1.572.704-1.572%201.573v6.954c0%202.2%201.779%203.98%203.98%203.98h1.338c.87%200%201.573.704%201.573%201.573v.214c0%20.869-.703%201.573-1.573%201.573h-3.152c-3.608%200-5.685-2.408-5.685-6.209V6.01c0-.87.704-1.573%201.573-1.573h.373c.869%200%201.573.704%201.573%201.573v1.656c.096%201.297.407%201.573%201.572%201.573h3.739c.87%200%201.573.703%201.573%201.572v.214a1.575%201.575%200%200%201-1.579%201.56z%22%20data-color%3D%221%22%20style%3D%22fill%3A%20rgb(7%2C%2030%2C%2061)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23F3C230%22%20d%3D%22M28.177%2015.889a1.3%201.3%200%200%200-1.221-1.304c-8.092-.587-15.522%204.484-17.936%2012.23a1.307%201.307%200%200%200%201.248%201.705h16.605c.717%200%201.297-.58%201.304-1.297z%22%20data-color%3D%222%22%20style%3D%22fill%3A%20rgb(243%2C%20194%2C%2048)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23071E3D%22%20d%3D%22M22.548%2011.86c1.4-.214%202.82-.283%204.242-.214a1.3%201.3%200%200%200%201.38-1.22v-8.37c0-.717-.587-1.304-1.304-1.304H1.707A1.31%201.31%200%200%200%20.41%202.057v25.166c0%20.717.587%201.304%201.304%201.304h2.842c.607%200%201.132-.421%201.27-1.007a20.37%2020.37%200%200%201%2016.722-15.66%22%20data-color%3D%221%22%20style%3D%22fill%3A%20rgb(7%2C%2030%2C%2061)%20!important%3B%22%2F%3E%0A%20%20%20%20%3C%2Fg%3E%0A%3C%2Fsvg%3E - Favicon: https://static.wixstatic.com/media/20db9d_6082b50ea34d4a07979e1684ff8e3209%7Emv2.png/v1/fill/w_192%2Ch_192%2Clg_1%2Cusm_0.66_1.00_0.01/20db9d_6082b50ea34d4a07979e1684ff8e3209%7Emv2.png ## UI Components - buttonPrimary: background=#F3C230, textColor=#0000EE, borderRadius=6.61454px, shadow=none - buttonSecondary: background=#FBEDC1, textColor=#0000EE, borderColor=#F3C230, borderRadius=6.19788px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: business professionals ## Bright Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Sobre nosotros | Bright WebPage** - Image: https://static.wixstatic.com/media/248b1d_5f0c58d371ca4ac08764fb8998f3ba2b~mv2.png/v1/fill/w_980,h_980,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/248b1d_5f0c58d371ca4ac08764fb8998f3ba2b~mv2.png - Source: https://www.thinkbright.mx/sobrenosotros - **Sobre nosotros | Bright WebPage** - Image: https://static.wixstatic.com/media/248b1d_93c29d19310446aab5ccf902f5c70f85~mv2.png/v1/fill/w_980,h_980,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/248b1d_93c29d19310446aab5ccf902f5c70f85~mv2.png - Source: https://www.thinkbright.mx/sobrenosotros - **Sobre nosotros | Bright WebPage** - Image: https://static.wixstatic.com/media/248b1d_0d0f5c5e695846d5a8b901d0ae8d1401~mv2.png/v1/fill/w_980,h_980,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/248b1d_0d0f5c5e695846d5a8b901d0ae8d1401~mv2.png - Source: https://www.thinkbright.mx/sobrenosotros - **Sobre nosotros | Bright WebPage** - Image: https://static.wixstatic.com/media/248b1d_0e72be5ccf4d4631800fc97617510b83~mv2.png/v1/fill/w_980,h_980,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/248b1d_0e72be5ccf4d4631800fc97617510b83~mv2.png - Source: https://www.thinkbright.mx/sobrenosotros - **Sobre nosotros | Bright WebPage** - Image: https://static.wixstatic.com/media/248b1d_41a6ef1a75a24ca589f351c6dd3b3467~mv2.png/v1/fill/w_980,h_980,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/248b1d_41a6ef1a75a24ca589f351c6dd3b3467~mv2.png - Source: https://www.thinkbright.mx/sobrenosotros - **Sobre nosotros | Bright WebPage** - Image: https://static.wixstatic.com/media/248b1d_e5c5bc50a3bc4564a24ff38153aae092~mv2.png/v1/fill/w_980,h_980,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/248b1d_e5c5bc50a3bc4564a24ff38153aae092~mv2.png - Source: https://www.thinkbright.mx/sobrenosotros ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Madefor Text", "role": "body" }, { "family": "Helvetica Neue", "role": "heading" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#FBEDC1", "secondary": "#F3C230", "accent": "#F3C230", "background": "#FFFFFF", "textPrimary": "#071E3D", "link": "#071E3D" }, "typography": { "fontFamilies": { "primary": "Madefor Text", "heading": "Helvetica Neue" }, "fontStacks": { "heading": [ "madefor-display-bold", "helveticaneuew01-65medi", "helveticaneuew02-65medi", "helveticaneuew10-65medi", "sans-serif" ], "body": [ "Arial", "Helvetica", "sans-serif" ], "paragraph": [ "wfont_f8d57d_6ea2e06eb2404d4091c3017cffe4ed8a", "wf_6ea2e06eb2404d4091c3017cf", "orig_dm_sans_regular" ] }, "fontSizes": { "h1": "80px", "h2": "80px", "body": "17.3541px" } }, "spacing": { "baseUnit": 4, "borderRadius": "1px" }, "components": { "buttonPrimary": { "background": "#F3C230", "textColor": "#0000EE", "borderRadius": "6.61454px", "borderRadiusCorners": { "topLeft": "6.61454px", "topRight": "6.61454px", "bottomRight": "6.61454px", "bottomLeft": "6.61454px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FBEDC1", "textColor": "#0000EE", "borderColor": "#F3C230", "borderRadius": "6.19788px", "borderRadiusCorners": { "topLeft": "6.19788px", "topRight": "6.19788px", "bottomRight": "6.19788px", "bottomLeft": "6.19788px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20preserveAspectRatio%3D%22xMidYMid%20meet%22%20data-bbox%3D%220.41%200.407%20132.603%2037.184%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220.41%200.407%20132.603%2037.184%22%20height%3D%2238%22%20width%3D%22134%22%20data-type%3D%22color%22%20role%3D%22img%22%20aria-label%3D%22Group%201%22%20data-fc-idx%3D%220%22%3E%3Cdefs%3E%3Cstyle%3E%23comp-me5aiylm_r_comp-me5ah1jv%20svg%20%5Bdata-color%3D%221%22%5D%20%7Bfill%3A%20%23071E3D%3B%7D%3C%2Fstyle%3E%3C%2Fdefs%3E%0A%20%20%20%20%3Cg%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23071E3D%22%20d%3D%22M38.028.408c.869%200%201.572.704%201.572%201.573v15.66c0%205.284%202.801%207.85%206.175%207.85%203.766%200%206.408-2.759%206.408-6.691s-2.525-6.616-6.333-6.616a7.9%207.9%200%200%200-2.697.566%201.578%201.578%200%200%201-2.152-1.463v-.13c0-.622.359-1.187.931-1.443a11.1%2011.1%200%200%201%204.519-.896c4.925%200%209.258%204.166%209.258%209.54%200%205.685-3.691%2010.5-9.941%2010.5-5.65-.014-9.7-4.25-9.7-10.582V1.98A1.593%201.593%200%200%201%2037.656.408z%22%20data-color%3D%221%22%20style%3D%22fill%3A%20rgb(7%2C%2030%2C%2061)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23071E3D%22%20d%3D%22M60.786%209.225H61c.869%200%201.566.71%201.566%201.573v.627h.082c1.221-1.883%202.636-2.504%205.209-2.607.338%200%20.814-.076%201.014.269.407.745.324%202.359-.11%202.987a.33.33%200%200%201-.242.11h-.373c-3.407%200-5.408%202.084-5.408%207.313v7.381c0%20.87-.703%201.573-1.573%201.573h-.38a1.57%201.57%200%200%201-1.572-1.573v-16.08c0-.87.704-1.58%201.573-1.58h.014z%22%20data-color%3D%221%22%20style%3D%22fill%3A%20rgb(7%2C%2030%2C%2061)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23071E3D%22%20d%3D%22M74.217%202.816a2.06%202.06%200%200%201%202.118%201.994v.13a2.117%202.117%200%200%201-2.214%202.029%202.12%202.12%200%200%201-2.028-2.028%202.06%202.06%200%200%201%201.993-2.125zm-1.766%2024.069V10.798c0-.87.704-1.573%201.573-1.573h.38c.869%200%201.566.71%201.566%201.573v16.087c0%20.87-.704%201.573-1.573%201.573h-.38a1.57%201.57%200%200%201-1.566-1.573%22%20data-color%3D%221%22%20style%3D%22fill%3A%20rgb(7%2C%2030%2C%2061)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23071E3D%22%20d%3D%22M93.906%2026.581c0%20.642-.394%201.221-.987%201.463a10.1%2010.1%200%200%201-3.539.8c-5.615%200-9.94-4.153-9.94-9.748s3.925-10.264%209.933-10.264c6.009%200%209.458%204.732%209.458%209.54v8.561c0%207.216-4.408%2010.658-10.058%2010.658a19%2019%200%200%201-4.85-.676%201.57%201.57%200%200%201-1.096-1.917l.055-.207a1.57%201.57%200%200%201%201.904-1.132c1.248.345%202.538.532%203.829.566%203.166%200%206.691-1.407%206.691-6.091v-8.975c0-4.333-2.8-6.975-6.091-6.975-4.209%200-6.25%203.325-6.25%207.092s2.8%206.209%206.45%206.209c.8-.014%201.593-.18%202.338-.476.8-.325%201.711.062%202.035.862.076.186.11.38.118.58z%22%20data-color%3D%221%22%20style%3D%22fill%3A%20rgb(7%2C%2030%2C%2061)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23071E3D%22%20d%3D%22M102.701%2026.885V1.98c0-.869.704-1.573%201.573-1.573h.379c.87%200%201.573.704%201.573%201.573v5.947a1.57%201.57%200%200%200%202.166%201.462%206.8%206.8%200%200%201%202.767-.565c4.449%200%207.974%201.924%207.974%208.416v9.644c0%20.87-.703%201.573-1.572%201.573h-.373a1.57%201.57%200%200%201-1.573-1.573V17.24c0-3.925-2.166-5.05-4.691-5.05s-4.691%202.083-4.691%205.05v9.644c0%20.87-.703%201.573-1.573%201.573h-.379c-.869%200-1.573-.71-1.566-1.573z%22%20data-color%3D%221%22%20style%3D%22fill%3A%20rgb(7%2C%2030%2C%2061)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23071E3D%22%20d%3D%22M131.433%2012.598h-3.739c-.869%200-1.572.704-1.572%201.573v6.954c0%202.2%201.779%203.98%203.98%203.98h1.338c.87%200%201.573.704%201.573%201.573v.214c0%20.869-.703%201.573-1.573%201.573h-3.152c-3.608%200-5.685-2.408-5.685-6.209V6.01c0-.87.704-1.573%201.573-1.573h.373c.869%200%201.573.704%201.573%201.573v1.656c.096%201.297.407%201.573%201.572%201.573h3.739c.87%200%201.573.703%201.573%201.572v.214a1.575%201.575%200%200%201-1.579%201.56z%22%20data-color%3D%221%22%20style%3D%22fill%3A%20rgb(7%2C%2030%2C%2061)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23F3C230%22%20d%3D%22M28.177%2015.889a1.3%201.3%200%200%200-1.221-1.304c-8.092-.587-15.522%204.484-17.936%2012.23a1.307%201.307%200%200%200%201.248%201.705h16.605c.717%200%201.297-.58%201.304-1.297z%22%20data-color%3D%222%22%20style%3D%22fill%3A%20rgb(243%2C%20194%2C%2048)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23071E3D%22%20d%3D%22M22.548%2011.86c1.4-.214%202.82-.283%204.242-.214a1.3%201.3%200%200%200%201.38-1.22v-8.37c0-.717-.587-1.304-1.304-1.304H1.707A1.31%201.31%200%200%200%20.41%202.057v25.166c0%20.717.587%201.304%201.304%201.304h2.842c.607%200%201.132-.421%201.27-1.007a20.37%2020.37%200%200%201%2016.722-15.66%22%20data-color%3D%221%22%20style%3D%22fill%3A%20rgb(7%2C%2030%2C%2061)%20!important%3B%22%2F%3E%0A%20%20%20%20%3C%2Fg%3E%0A%3C%2Fsvg%3E", "favicon": "https://static.wixstatic.com/media/20db9d_6082b50ea34d4a07979e1684ff8e3209%7Emv2.png/v1/fill/w_192%2Ch_192%2Clg_1%2Cusm_0.66_1.00_0.01/20db9d_6082b50ea34d4a07979e1684ff8e3209%7Emv2.png", "ogImage": null, "logoHref": "https://www.thinkbright.mx", "logoAlt": "Group 1" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Bright WebPage'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Agenda tu consultoría", "reasoning": "Button #1 'Agenda tu consultoría' uses the vibrant brand color #F3C230, making it a strong candidate for the primary CTA due to its action-oriented text and prominent color." }, "secondary": { "index": 3, "text": "Agenda tu consultoría", "reasoning": "Button #3 'Agenda tu consultoría' has a different background color #FBEDC1, making it suitable as a secondary CTA with a similar action-oriented text but less vibrant color." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "bootstrap", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Bright WebPage'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```