{ "name": "Brightwheel", "slug": "brightwheel", "domain": "https://mybrightwheel.com", "sources": [ "forbes_cloud_100" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Helvetica Neue", "role": "body" }, { "family": "AvenirNext", "role": "heading" }, { "family": "Roboto", "role": "unknown" } ], "colors": { "primary": "#37458A", "secondary": "#6476FF", "accent": "#5463D6", "background": "#FFFFFF", "textPrimary": "#5463D6", "link": "#5463D6" }, "typography": { "fontFamilies": { "primary": "Helvetica Neue", "heading": "AvenirNext" }, "fontStacks": { "heading": [ "AvenirNext", "Helvetica Neue", "helvetica", "arial", "sans-serif" ], "body": [ "system-ui", "-apple-system", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "Noto Sans", "Liberation Sans", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "AvenirNext", "Helvetica Neue", "helvetica", "arial", "sans-serif" ] }, "fontSizes": { "h1": "24px", "h2": "55px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#5463D6", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#6476FF", "borderColor": "#6476FF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": "https://mybrightwheel.com/wp-content/themes/_brightwheel/img/brightwheel-logo-white.svg", "favicon": "https://mybrightwheel.com/wp-content/uploads/fbrfg/apple-touch-icon.png", "ogImage": "https://mybrightwheel.com/wp-content/uploads/2026/01/OG_BW.png", "logoHref": "https://mybrightwheel.com", "logoAlt": "brightwheel logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'brightwheel'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 4, "text": "First, tell us about yourself.\n\tI’m an admin or director I’m a staff member I’m a parent or guardian", "reasoning": "Button #4 has a vibrant blue background (#5463D6), which is the brand color, making it the most prominent CTA on the page." }, "secondary": { "index": 5, "text": "Learn more", "reasoning": "Button #5 has a white background (#FFFFFF) with a blue text color, making it a suitable secondary CTA with a different color group than the primary." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "childcare providers and administrators" }, "designSystem": { "framework": "bootstrap", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'brightwheel'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/brightwheel/03b6f9f5b6.webp", "alt": "3 Year Old preschools & child care in Silver Spring | brightwheel", "source_url": "https://mybrightwheel.com/search/silver-spring/3-year-old", "image_url": "https://images.mybrightwheel.com/provider-images/rhonda-s-child-care-4898513-98c4ca2c-1f08-49ba-a95a-27b4544792b2_IMG_4822.jpeg", "width": 4032, "height": 3024, "bytes": 1779480, "query": "site:mybrightwheel.com", "query_suffix": "site:mybrightwheel.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/brightwheel/c1284eabd8.webp", "alt": "Childcare Blog Tips: How to Write Content Parents Actually Read", "source_url": "https://mybrightwheel.com/blog/childcare-blog-tips", "image_url": "https://mybrightwheel.com/hs-fs/hubfs/childcare-blog-tips.png?width=665&height=374&name=childcare-blog-tips.png", "width": 665, "height": 374, "bytes": 44086, "query": "site:mybrightwheel.com blog", "query_suffix": "site:mybrightwheel.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/brightwheel/728df5188a.webp", "alt": "Kiddie Academy Of Bee Cave | Austin | brightwheel", "source_url": "https://mybrightwheel.com/search/austin/kiddie-academy-of-bee-cave-44121", "image_url": "https://images.mybrightwheel.com/schools/18.jpg", "width": 6016, "height": 4016, "bytes": 908794, "query": "site:mybrightwheel.com", "query_suffix": "site:mybrightwheel.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/brightwheel/6322810c37.webp", "alt": "Brightwheel blog | Resources for child care and early education", "source_url": "https://mybrightwheel.com/blog", "image_url": "https://mybrightwheel.com/hs-fs/hubfs/Blog%20Demo%20CTA%20-%20general.png?width=800&name=Blog%20Demo%20CTA%20-%20general.png", "width": 800, "height": 1200, "bytes": 77126, "query": "site:mybrightwheel.com blog", "query_suffix": "site:mybrightwheel.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/brightwheel/41fb061336.webp", "alt": "How Laurel Heights Weekday School Stays Connected with 125+ Families During the COVID-19 Crisis", "source_url": "https://mybrightwheel.com/blog/case-study-laurel-heights", "image_url": "https://f.hubspotusercontent40.net/hubfs/2716595/apple%20books%20blocks%20colored%20pencils.jpg", "width": 3953, "height": 2791, "bytes": 559973, "query": "site:mybrightwheel.com", "query_suffix": "site:mybrightwheel.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/brightwheel/ff0b6dcf4a.webp", "alt": "What to Ask on a Daycare Center Tour", "source_url": "https://mybrightwheel.com/blog/what-to-ask-on-a-daycare-center-tour", "image_url": "https://2716595.fs1.hubspotusercontent-na1.net/hubfs/2716595/lonely-planet-h_lvEhh25ro-unsplash_11zon.jpg", "width": 5760, "height": 3840, "bytes": 1203172, "query": "site:mybrightwheel.com", "query_suffix": "site:mybrightwheel.com" } ], "font_resources": [ { "family": "Helvetica Neue", "google_fonts_url": "https://fonts.google.com/specimen/Helvetica+Neue" }, { "family": "AvenirNext", "google_fonts_url": "https://fonts.google.com/specimen/AvenirNext" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Helvetica+Neue&family=AvenirNext&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/brightwheel", "agent_instructions": "You are designing or implementing in Brightwheel's brand identity.\n\n# Brand profile\n- Company: Brightwheel\n- Source: https://mybrightwheel.com\n- Color scheme: light\n\n# Colors\n- primary: #37458A\n- secondary: #6476FF\n- accent: #5463D6\n- background: #FFFFFF\n- textPrimary: #5463D6\n- link: #5463D6\n\n# Typography\n- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n- heading: AvenirNext — https://fonts.google.com/specimen/AvenirNext\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#5463D6, textColor=#FFFFFF, borderRadius=0px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#6476FF, borderColor=#6476FF, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: childcare providers and administrators\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/brightwheel.json", "page_markdown": "# Brightwheel Brand Identity\n\nA complete profile of **Brightwheel**'s visual system — colors, typography, components, and personality — extracted from https://mybrightwheel.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/brightwheel\n- Machine-readable JSON: https://characterquilt.com/branding/brightwheel.json\n- Per-page llms.txt: https://characterquilt.com/branding/brightwheel/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #37458A |\n| Accent | #5463D6 |\n| Body Font | Helvetica Neue |\n| Heading Font | AvenirNext |\n\n## Color Palette\n\n- primary: #37458A\n- secondary: #6476FF\n- accent: #5463D6\n- background: #FFFFFF\n- textPrimary: #5463D6\n- link: #5463D6\n\n## Typography\n\n- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n- heading: AvenirNext — https://fonts.google.com/specimen/AvenirNext\n\n## Visual Assets\n\n- Logo: https://mybrightwheel.com/wp-content/themes/_brightwheel/img/brightwheel-logo-white.svg\n- Favicon: https://mybrightwheel.com/wp-content/uploads/fbrfg/apple-touch-icon.png\n- Social card (og:image): https://mybrightwheel.com/wp-content/uploads/2026/01/OG_BW.png\n\n## UI Components\n\n- buttonPrimary: background=#5463D6, textColor=#FFFFFF, borderRadius=0px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#6476FF, borderColor=#6476FF, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: childcare providers and administrators\n\n## Brightwheel Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **3 Year Old preschools & child care in Silver Spring | brightwheel**\n - Image: https://images.mybrightwheel.com/provider-images/rhonda-s-child-care-4898513-98c4ca2c-1f08-49ba-a95a-27b4544792b2_IMG_4822.jpeg\n - Source: https://mybrightwheel.com/search/silver-spring/3-year-old\n- **Childcare Blog Tips: How to Write Content Parents Actually Read**\n - Image: https://mybrightwheel.com/hs-fs/hubfs/childcare-blog-tips.png?width=665&height=374&name=childcare-blog-tips.png\n - Source: https://mybrightwheel.com/blog/childcare-blog-tips\n- **Kiddie Academy Of Bee Cave | Austin | brightwheel**\n - Image: https://images.mybrightwheel.com/schools/18.jpg\n - Source: https://mybrightwheel.com/search/austin/kiddie-academy-of-bee-cave-44121\n- **Brightwheel blog | Resources for child care and early education**\n - Image: https://mybrightwheel.com/hs-fs/hubfs/Blog%20Demo%20CTA%20-%20general.png?width=800&name=Blog%20Demo%20CTA%20-%20general.png\n - Source: https://mybrightwheel.com/blog\n- **How Laurel Heights Weekday School Stays Connected with 125+ Families During the COVID-19 Crisis**\n - Image: https://f.hubspotusercontent40.net/hubfs/2716595/apple%20books%20blocks%20colored%20pencils.jpg\n - Source: https://mybrightwheel.com/blog/case-study-laurel-heights\n- **What to Ask on a Daycare Center Tour**\n - Image: https://2716595.fs1.hubspotusercontent-na1.net/hubfs/2716595/lonely-planet-h_lvEhh25ro-unsplash_11zon.jpg\n - Source: https://mybrightwheel.com/blog/what-to-ask-on-a-daycare-center-tour\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Helvetica Neue\",\n \"role\": \"body\"\n },\n {\n \"family\": \"AvenirNext\",\n \"role\": \"heading\"\n },\n {\n \"family\": \"Roboto\",\n \"role\": \"unknown\"\n }\n ],\n \"colors\": {\n \"primary\": \"#37458A\",\n \"secondary\": \"#6476FF\",\n \"accent\": \"#5463D6\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#5463D6\",\n \"link\": \"#5463D6\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Helvetica Neue\",\n \"heading\": \"AvenirNext\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"AvenirNext\",\n \"Helvetica Neue\",\n \"helvetica\",\n \"arial\",\n \"sans-serif\"\n ],\n \"body\": [\n \"system-ui\",\n \"-apple-system\",\n \"Segoe UI\",\n \"Roboto\",\n \"Helvetica Neue\",\n \"Arial\",\n \"Noto Sans\",\n \"Liberation Sans\",\n \"sans-serif\",\n \"Apple Color Emoji\",\n \"Segoe UI Emoji\",\n \"Segoe UI Symbol\",\n \"Noto Color Emoji\"\n ],\n \"paragraph\": [\n \"AvenirNext\",\n \"Helvetica Neue\",\n \"helvetica\",\n \"arial\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"24px\",\n \"h2\": \"55px\",\n \"body\": \"16px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"8px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#5463D6\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"0px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#6476FF\",\n \"borderColor\": \"#6476FF\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://mybrightwheel.com/wp-content/themes/_brightwheel/img/brightwheel-logo-white.svg\",\n \"favicon\": \"https://mybrightwheel.com/wp-content/uploads/fbrfg/apple-touch-icon.png\",\n \"ogImage\": \"https://mybrightwheel.com/wp-content/uploads/2026/01/OG_BW.png\",\n \"logoHref\": \"https://mybrightwheel.com\",\n \"logoAlt\": \"brightwheel logo\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'brightwheel'.\",\n \"confidence\": 0.95,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 4,\n \"text\": \"First, tell us about yourself.\\n\\tI’m an admin or director I’m a staff member I’m a parent or guardian\",\n \"reasoning\": \"Button #4 has a vibrant blue background (#5463D6), which is the brand color, making it the most prominent CTA on the page.\"\n },\n \"secondary\": {\n \"index\": 5,\n \"text\": \"Learn more\",\n \"reasoning\": \"Button #5 has a white background (#FFFFFF) with a blue text color, making it a suitable secondary CTA with a different color group than the primary.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"childcare providers and administrators\"\n },\n \"designSystem\": {\n \"framework\": \"bootstrap\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'brightwheel'.\",\n \"confidence\": 0.95\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }