# BrioHR Brand Identity A complete profile of **BrioHR**'s visual system — colors, typography, components, and personality — extracted from https://briohr.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/briohr - Machine-readable JSON: https://characterquilt.com/branding/briohr.json - Per-page llms.txt: https://characterquilt.com/branding/briohr/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #7EB4A1 | | Accent | #F86247 | | Body Font | Inter | | Heading Font | Merriweather | ## Color Palette - primary: #7EB4A1 - secondary: #0089F7 - accent: #F86247 - background: #FFFFFF - textPrimary: #F86247 - link: #F86247 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Merriweather — https://fonts.google.com/specimen/Merriweather ## Visual Assets - Logo: https://briohr.com/wp-content/uploads/2022/02/Group-30.svg - Favicon: https://briohr.com/wp-content/uploads/2022/02/BrioHR-Favicon.png - Social card (og:image): https://briohr.com/wp-content/uploads/2022/05/Untitled-design-2022-05-31T110140.386.png ## UI Components - input: background=#FFE6A4, textColor=#246E53, borderColor=#2D6A4F, borderRadius=13px, shadow=rgba(0, 0, 0, 0.02) 0px 0px 2px 2px inset - buttonPrimary: background=#F86247, textColor=#FFFFFF, borderRadius=30px, shadow=rgba(0, 0, 0, 0.03) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0.07) 0px 4px 3px -2px inset - buttonSecondary: background=#7EB4A1, textColor=#000000, borderColor=#7EB4A1, borderRadius=0px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals seeking HR solutions ## BrioHR Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **AAL Shipping - Career page** - Image: https://api.briohr.com/v2/api/storage/serve/c01ede20-beb1-11ec-a300-b9f68fee1973.png - Source: https://boards.briohr.com/aalshipping-38w9abcuvd - **Accountability and Ownership: The Cornerstones of Business Success** - Image: https://briohr.com/wp-content/uploads/2024/12/brioHR-Blog-Post-Template-4.png - Source: https://briohr.com/blog/accountability-and-ownership-business-success/ - **HR News: Deferred Employment & Office Return, Aug 2022** - Image: https://briohr.com/wp-content/uploads/2022/08/headway-5QgIuuBxKwM-unsplash1.jpg - Source: https://briohr.com/blog/august-2022-news-roundup/ - **How to Write a Job Description: Marketing Executive | BrioHR** - Image: https://briohr.com/wp-content/uploads/2022/11/marketing-executive.png - Source: https://briohr.com/blog/how-to-write-a-job-description-marketing-executive/ - **The Evolution and Imperative of Effective Communication Training for Managers | BrioHR** - Image: https://briohr.com/wp-content/uploads/2024/08/1.jpg - Source: https://briohr.com/blog/effective-communication-training-for-managers/ - **Transforming Productivity Measurement with HRMS Tools** - Image: https://briohr.com/wp-content/uploads/2024/11/BrioHR-Articles-IMGs-v2-smaller-width_-2-1-950x675.jpg - Source: https://briohr.com/blog/hrms-tools/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Roboto", "role": "body" }, { "family": "Merriweather", "role": "heading" }, { "family": "Poppins", "role": "heading" } ], "colors": { "primary": "#7EB4A1", "secondary": "#0089F7", "accent": "#F86247", "background": "#FFFFFF", "textPrimary": "#F86247", "link": "#F86247" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Merriweather" }, "fontStacks": { "heading": [ "Merriweather", "serif" ], "body": [ "Poppins", "Helvetica", "Arial", "sans-serif" ], "paragraph": [ "Inter", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "sans-serif" ] }, "fontSizes": { "h1": "60px", "h2": "40px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "5px" }, "components": { "input": { "background": "#FFE6A4", "textColor": "#246E53", "borderColor": "#2D6A4F", "borderRadius": "13px", "borderRadiusCorners": { "topLeft": "13px", "topRight": "13px", "bottomRight": "13px", "bottomLeft": "13px" }, "shadow": "rgba(0, 0, 0, 0.02) 0px 0px 2px 2px inset" }, "buttonPrimary": { "background": "#F86247", "textColor": "#FFFFFF", "borderRadius": "30px", "borderRadiusCorners": { "topLeft": "30px", "topRight": "30px", "bottomRight": "30px", "bottomLeft": "30px" }, "shadow": "rgba(0, 0, 0, 0.03) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0.07) 0px 4px 3px -2px inset" }, "buttonSecondary": { "background": "#7EB4A1", "textColor": "#000000", "borderColor": "#7EB4A1", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://briohr.com/wp-content/uploads/2022/02/Group-30.svg", "favicon": "https://briohr.com/wp-content/uploads/2022/02/BrioHR-Favicon.png", "ogImage": "https://briohr.com/wp-content/uploads/2022/05/Untitled-design-2022-05-31T110140.386.png", "logoHref": "https://briohr.com", "logoAlt": "Group 30" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'BrioHR'. It is the most prominent and visible logo, aligning with the favicon and brand identity.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a Free Demo", "reasoning": "Button #0 'Book a Free Demo' uses the vibrant brand color #F86247, making it the most prominent CTA. The text is action-oriented, encouraging user engagement." }, "secondary": { "index": 6, "text": "Previous", "reasoning": "Button #6 'Previous' uses a different color group (#7EB4A1) and serves as a secondary navigation action, making it suitable as a secondary button." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals seeking HR solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'BrioHR'. It is the most prominent and visible logo, aligning with the favicon and brand identity.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```