# Brite Brand Identity

A complete profile of **Brite**'s visual system — colors, typography, components, and personality — extracted from https://britebenefits.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/brite
- Machine-readable JSON: https://characterquilt.com/branding/brite.json
- Per-page llms.txt: https://characterquilt.com/branding/brite/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #A07C7C |
| Accent | #845FFF |
| Body Font | Outfit |
| Heading Font | Outfit |

## Color Palette

- primary: #A07C7C
- secondary: #0050BD
- accent: #845FFF
- background: #FFFFFF
- textPrimary: #282828
- link: #845FFF

## Typography

- primary: Outfit — https://fonts.google.com/specimen/Outfit
- heading: Outfit — https://fonts.google.com/specimen/Outfit

## Visual Assets

- Logo: https://cdn.prod.website-files.com/687faf1501735ecaecd43546/687faf1501735ecaecd4357f_Brite-Black.png
- Favicon: https://cdn.prod.website-files.com/687faf1501735ecaecd43546/687faf1501735ecaecd43642_Frame%205547.jpg

## UI Components

- buttonPrimary: background=#282828, textColor=#FFFFFF, borderRadius=5px, shadow=none
- buttonSecondary: background=#F2F2F2, textColor=#2B2B2B, borderRadius=10px, shadow=rgba(0, 0, 0, 0.25) 4px 5px 10px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: HR professionals and benefits managers

## Brite Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **blog**
  - Image: https://5901597.fs1.hubspotusercontent-na1.net/hubfs/5901597/Enahnced%20Import%20Newsletter%20Image.jpg
  - Source: https://blog.britebenefits.com/blog
- **blog**
  - Image: https://5901597.fs1.hubspotusercontent-na1.net/hubfs/5901597/pexels-fauxels-3184339.jpg
  - Source: https://blog.britebenefits.com/blog
- **blog**
  - Image: https://5901597.fs1.hubspotusercontent-na1.net/hubfs/5901597/Benefit%20Assistant%20Carousel%20-%205.jpg
  - Source: https://blog.britebenefits.com/blog
- **Build, Brand, Share, and Track Benefits Education | How it works**
  - Image: https://cdn.prod.website-files.com/687faf1501735ecaecd43546/687faf1501735ecaecd43604_Group%203284.png
  - Source: https://www.britebenefits.com/how-it-works
- **blog**
  - Image: https://5901597.fs1.hubspotusercontent-na1.net/hubfs/5901597/pexels-pixabay-357514.jpg
  - Source: https://blog.britebenefits.com/blog
- **blog**
  - Image: https://5901597.fs1.hubspotusercontent-na1.net/hubfs/5901597/Frame%205385.png
  - Source: https://blog.britebenefits.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Outfit",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Erode",
      "role": "unknown"
    },
    {
      "family": "Trebuchet MS",
      "role": "unknown"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#A07C7C",
    "secondary": "#0050BD",
    "accent": "#845FFF",
    "background": "#FFFFFF",
    "textPrimary": "#282828",
    "link": "#845FFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Outfit",
      "heading": "Outfit"
    },
    "fontStacks": {
      "heading": [
        "Erode",
        "Trebuchet MS",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Outfit",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "55px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#282828",
      "textColor": "#FFFFFF",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F2F2F2",
      "textColor": "#2B2B2B",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0.25) 4px 5px 10px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/687faf1501735ecaecd43546/687faf1501735ecaecd4357f_Brite-Black.png",
    "favicon": "https://cdn.prod.website-files.com/687faf1501735ecaecd43546/687faf1501735ecaecd43642_Frame%205547.jpg",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "book a demo",
      "reasoning": "Button #1 ('book a demo') is likely the primary CTA due to its action-oriented text and prominent placement. It shares the dark background color (#282828) with other buttons, but its text suggests a direct action related to the site's purpose."
    },
    "secondary": {
      "index": 3,
      "text": "ForEmployersHelp employees choose with confidence and cut down on HR fatigue.",
      "reasoning": "Button #3 ('For Employers...') is selected as secondary due to its different background color (#F2F2F2) and informative text, which complements the primary CTA by providing additional context."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "HR professionals and benefits managers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```