# Broccoli AI Brand Identity

A complete profile of **Broccoli AI**'s visual system — colors, typography, components, and personality — extracted from https://www.broccoli.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/broccoli-ai
- Machine-readable JSON: https://characterquilt.com/branding/broccoli-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/broccoli-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0F172A |
| Accent | #6B21A8 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #0F172A
- secondary: #F3E8FF
- accent: #6B21A8
- background: #FFFFFF
- textPrimary: #020817
- link: #020817

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://www.broccoli.com/logo.svg
- Favicon: https://www.broccoli.com/favicon.ico

## UI Components

- input: background=#FFFFFF, textColor=#020817, borderColor=#E2E8F0, borderRadius=6px, shadow=none
- buttonPrimary: background=#6B21A8, textColor=#F8FAFC, borderRadius=12px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=12px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals and businesses

## Broccoli AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Broccoli AI**
  - Image: https://www.broccoli.com/timeline/2.png
  - Source: https://www.broccoli.com/
- **Broccoli AI**
  - Image: https://www.broccoli.com/_next/image?url=%2Ftestimonials%2Ft2-thumbnail.png&w=3840&q=75&dpl=dpl_29oUZuTvkjf3GEtSncwB2gTjFGY4
  - Source: https://www.broccoli.com/
- **Broccoli AI**
  - Image: https://www.broccoli.com/timeline/1.png
  - Source: https://www.broccoli.com/
- **Broccoli AI**
  - Image: https://www.broccoli.com/_next/image?url=%2Ftimeline%2F4.png&w=2048&q=75&dpl=dpl_29oUZuTvkjf3GEtSncwB2gTjFGY4
  - Source: https://www.broccoli.com/
- **Broccoli AI**
  - Image: https://i.ytimg.com/vi/xzgCSHVVwTA/maxresdefault.jpg
  - Source: https://www.broccoli.com/
- **Win a Free Billboard - Broccoli AI**
  - Image: https://www.broccoli.com/_next/image?url=%2Fmascot%2Fbroc_hvac.png&w=640&q=75&dpl=dpl_454A6P5F6VZz5JgxPV2FLzUwrKsK
  - Source: https://www.broccoli.com/billboard

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0F172A",
    "secondary": "#F3E8FF",
    "accent": "#6B21A8",
    "background": "#FFFFFF",
    "textPrimary": "#020817",
    "link": "#020817"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "__fontUrban_b7e949",
        "__fontUrban_Fallback_b7e949",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "90px",
      "h2": "60px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#020817",
      "borderColor": "#E2E8F0",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#6B21A8",
      "textColor": "#F8FAFC",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.broccoli.com/logo.svg",
    "favicon": "https://www.broccoli.com/favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Broccoli AI'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "Talk To Me",
      "reasoning": "Button #4 has a vibrant blue background (#6B21A8), which stands out as a primary CTA color. The text 'Talk To Me' is action-oriented, making it suitable as the main call-to-action."
    },
    "secondary": {
      "index": 6,
      "text": "Talk To Human",
      "reasoning": "Button #6 has a white background (#FFFFFF), which is distinct from the primary button's vibrant color. It serves as a secondary option with the text 'Talk To Human'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals and businesses"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Broccoli AI'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```