# Bronco AI Brand Identity

A complete profile of **Bronco AI**'s visual system — colors, typography, components, and personality — extracted from https://www.bronco.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/bronco-ai
- Machine-readable JSON: https://characterquilt.com/branding/bronco-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/bronco-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9198A1 |
| Accent | #FFFFFF |
| Body Font | ui-sans-serif |
| Heading Font | ui-sans-serif |

## Color Palette

- primary: #9198A1
- secondary: #F85149
- accent: #FFFFFF
- background: #0A0A0A
- textPrimary: #FAFAFA
- link: #3D444D

## Typography

- primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
- heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

## Visual Assets

- Logo: https://www.bronco.ai/assets/BroncoAI-xS9ooCbx.svg
- Favicon: https://www.bronco.ai/favicon.png
- Social card (og:image): https://bronco.ai/social-preview.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=6px, shadow=none
- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#232323, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: technology professionals

## Bronco AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Bronco AI | AI Agents for DV**
  - Image: https://www.bronco.ai/assets/SmallBacklitV2-biXq_PFJ.png
  - Source: https://www.bronco.ai/
- **Bronco AI | AI Agents for DV**
  - Image: https://bronco.ai/social-preview.png
  - Source: https://www.bronco.ai/request-demo
- **Bronco AI | AI Agents for DV**
  - Image: https://images.unsplash.com/photo-1518770660439-4636190af475?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w3Nzg4Nzd8MHwxfHNlYXJjaHwxfHxtaWNyb2NoaXAlMjBkZXNpZ258ZW58MXx8fHwxNzYwNzI1MDYxfDA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=figma&utm_medium=referral
  - Source: https://www.bronco.ai/
- **We Tried To Buy A $1 Ford Bronco From AI Chatbots. It Didn't Work**
  - Image: https://cdn.motor1.com/images/mgl/BXNbOj/630:0:1620:1620/ford-bronco-ai-chatbot.webp
  - Source: https://www.motor1.com/news/701402/ford-bronco-chat-bot/
- **Clankers Redeem Themselves With 2027 Ford Bronco: AI Slop Report**
  - Image: https://fordauthority.com/wp-content/uploads/2026/01/2027-Ford-Bronco-RTR-Press-Photos-Four-Door-Exterior-012-front.jpg
  - Source: https://fordauthority.com/2026/01/clankers-redeem-themselves-with-2027-ford-bronco-ai-slop-report/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 58
    },
    {
      "family": "system-ui",
      "count": 58
    },
    {
      "family": "sans-serif",
      "count": 58
    },
    {
      "family": "Apple Color Emoji",
      "count": 58
    },
    {
      "family": "Segoe UI Emoji",
      "count": 58
    },
    {
      "family": "Segoe UI Symbol",
      "count": 58
    },
    {
      "family": "Noto Color Emoji",
      "count": 58
    }
  ],
  "colors": {
    "primary": "#9198A1",
    "secondary": "#F85149",
    "accent": "#FFFFFF",
    "background": "#0A0A0A",
    "textPrimary": "#FAFAFA",
    "link": "#3D444D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#232323",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.bronco.ai/assets/BroncoAI-xS9ooCbx.svg",
    "favicon": "https://www.bronco.ai/favicon.png",
    "ogImage": "https://bronco.ai/social-preview.png",
    "logoHref": "/",
    "logoAlt": "Bronco AI"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Bronco AI'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request Demo",
      "reasoning": "Button #0 'Request Demo' is likely the primary CTA due to its action-oriented text and distinct white background, making it stand out against the dark theme."
    },
    "secondary": {
      "index": 5,
      "text": "Explore Platform →",
      "reasoning": "Button #5 'Explore Platform →' is chosen as secondary due to its transparent background, providing a subtle contrast to the primary button's white background."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "technology professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Bronco AI'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```