# BufferBox Brand Identity A complete profile of **BufferBox**'s visual system — colors, typography, components, and personality — extracted from http://bufferbox.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/bufferbox - Machine-readable JSON: https://characterquilt.com/branding/bufferbox.json - Per-page llms.txt: https://characterquilt.com/branding/bufferbox/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #A2A9B1 | | Accent | #3366CC | | Body Font | Arial | | Heading Font | Linux Libertine | ## Color Palette - primary: #A2A9B1 - secondary: #B3D1F9 - accent: #3366CC - background: #F8F9FA - textPrimary: #3366CC - link: #3366CC ## Typography - primary: Arial — https://fonts.google.com/specimen/Arial - heading: Linux Libertine — https://fonts.google.com/specimen/Linux+Libertine ## Visual Assets - Logo: https://upload.wikimedia.org/wikipedia/en/thumb/c/c2/BufferBox_logo.jpeg/250px-BufferBox_logo.jpeg - Favicon: https://en.wikipedia.org/static/apple-touch/wikipedia.png - Social card (og:image): https://upload.wikimedia.org/wikipedia/commons/thumb/a/a8/BufferBox2.JPG/960px-BufferBox2.JPG ## UI Components - input: background=#FFFFFF, textColor=#202122, borderColor=#72777D, borderRadius=0px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 1px inset - buttonPrimary: background=#F8F9FA, textColor=#404244, borderColor=#72777D, borderRadius=2px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#202122, borderColor=#A2A9B1, borderRadius=2px, shadow=none ## Brand Personality Tone: professional · Energy: low · Audience: general public ## BufferBox Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **BufferBox - Wikipedia** - Image: https://upload.wikimedia.org/wikipedia/commons/a/a8/BufferBox2.JPG - Source: http://www.bufferbox.com/ - **What Was BufferBox and Why Was it Discontinued?** - Image: https://cdn.prod.website-files.com/5fadb14c46b287ad224b60b9/60b1304c87afe1fb9e940a6e_5cvpQNtcLZXfxYLtahfwVYmNp10KfcF7BCzIy8gS9lAQrzTPl5Sx_0CaXEvGYsq4Zz3kQhCRHh51i8R3jBAy0ZgoJ2nxcwBMwg1HWCnxtxnF68tZgFnSaBKtZLzkICuw3Bz4dcxfYHgoKE_Rqg.png - Source: https://www.failory.com/google/bufferbox - **Google snaps up Waterloo startup BufferBox | Financial Post** - Image: https://smartcdn.gprod.postmedia.digital/financialpost/wp-content/uploads/2012/10/bufferbox.jpg - Source: https://financialpost.com/technology/google-snaps-up-waterloo-startup-bufferbox - **BufferBox: Frustration fuels innovation to found a company | Waterloo News | University of Waterloo** - Image: https://uwaterloo.ca/news/sites/ca.news/files/styles/feature_large/public/bufferbox-prev.jpg?itok=e2l_c-b3 - Source: https://uwaterloo.ca/news/bufferbox-frustration-fuels-innovation-found-company - **Google picks up delivery locker startup BufferBox, expanding its shopping plans | The Verge** - Image: https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14154805/BufferBox-Product-16_small1.1419979045.jpg?quality=90&strip=all&crop=20.083333333333,0,59.833333333333,100 - Source: https://www.theverge.com/2012/11/30/3713050/google-bufferbox-acquisition-delivery-lockers - **BufferBox - Wikipedia** - Image: https://upload.wikimedia.org/wikipedia/commons/thumb/a/a8/BufferBox2.JPG/250px-BufferBox2.JPG - Source: https://en.wikipedia.org/wiki/BufferBox ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Arial", "role": "body" }, { "family": "Linux Libertine", "role": "heading" }, { "family": "Georgia", "role": "body" }, { "family": "Times", "role": "body" }, { "family": "Source Serif 4", "role": "body" } ], "colors": { "primary": "#A2A9B1", "secondary": "#B3D1F9", "accent": "#3366CC", "background": "#F8F9FA", "textPrimary": "#3366CC", "link": "#3366CC" }, "typography": { "fontFamilies": { "primary": "Arial", "heading": "Linux Libertine" }, "fontStacks": { "heading": [ "Linux Libertine", "Georgia", "Times", "Source Serif 4", "serif" ], "body": [ "sans-serif" ], "paragraph": [ "sans-serif" ] }, "fontSizes": { "h1": "28.8px", "h2": "14px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "2px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#202122", "borderColor": "#72777D", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 1px inset" }, "buttonPrimary": { "background": "#F8F9FA", "textColor": "#404244", "borderColor": "#72777D", "borderRadius": "2px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "2px", "bottomRight": "2px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#202122", "borderColor": "#A2A9B1", "borderRadius": "2px", "borderRadiusCorners": { "topLeft": "2px", "topRight": "2px", "bottomRight": "2px", "bottomLeft": "2px" }, "shadow": "none" } }, "images": { "logo": "https://upload.wikimedia.org/wikipedia/en/thumb/c/c2/BufferBox_logo.jpeg/250px-BufferBox_logo.jpeg", "favicon": "https://en.wikipedia.org/static/apple-touch/wikipedia.png", "ogImage": "https://upload.wikimedia.org/wikipedia/commons/thumb/a/a8/BufferBox2.JPG/960px-BufferBox2.JPG", "logoHref": "/wiki/File:BufferBox_logo.jpeg" }, "__llm_logo_reasoning": { "selectedIndex": 3, "reasoning": "Selected #3 because it is visible, located in the header, and matches the brand name 'BufferBox'. It is the most prominent logo related to the brand.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Search", "reasoning": "Button #0 has a more vibrant background color (#F8F9FA) compared to Button #1, making it stand out slightly more as a primary action button." }, "secondary": { "index": 1, "text": "Search", "reasoning": "Button #1 has a lighter background color (#FFFFFF), making it less prominent and suitable as a secondary button." }, "confidence": 0.8 }, "personality": { "tone": "professional", "energy": "low", "targetAudience": "general public" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.8, "colors": 0.9, "overall": 0.8500000000000001 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 3, "selectedLogoReasoning": "Selected #3 because it is visible, located in the header, and matches the brand name 'BufferBox'. It is the most prominent logo related to the brand.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```