# BuildForever Brand Identity

A complete profile of **BuildForever**'s visual system — colors, typography, components, and personality — extracted from https://www.buildforever.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/buildforever
- Machine-readable JSON: https://characterquilt.com/branding/buildforever.json
- Per-page llms.txt: https://characterquilt.com/branding/buildforever/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Crimson Text |
| Heading Font | Crimson Text |

## Color Palette

- primary: #000000
- accent: #000000
- background: #F4F4F3
- textPrimary: #171717
- link: #000000

## Typography

- primary: Crimson Text — https://fonts.google.com/specimen/Crimson+Text
- heading: Crimson Text — https://fonts.google.com/specimen/Crimson+Text

## Visual Assets

- Logo: https://www.buildforever.com/logo.svg
- Favicon: https://www.buildforever.com/favicon.ico?favicon.c3d98df4.ico
- Social card (og:image): https://buildforever.com/bfthumbnailv2.jpg

## Brand Personality

Tone: professional · Energy: medium · Audience: software developers

## BuildForever Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Team - BuildForever**
  - Image: https://buildforever.com/_next/image?url=%2Fteam%2Fnaveen.jpg&w=3840&q=75
  - Source: https://buildforever.com/team
- **Team - BuildForever**
  - Image: https://buildforever.com/_next/image?url=%2Fteam%2Fsam.jpg&w=3840&q=75
  - Source: https://buildforever.com/team
- **Team - BuildForever**
  - Image: https://buildforever.com/_next/image?url=%2Fteam%2Falbert.jpg&w=3840&q=75
  - Source: https://buildforever.com/team
- **Team - BuildForever**
  - Image: https://buildforever.com/team/team.jpg
  - Source: https://buildforever.com/team
- **Team - BuildForever**
  - Image: https://buildforever.com/_next/image?url=%2Fteam%2Fsteven.jpg&w=3840&q=75
  - Source: https://buildforever.com/team
- **About - BuildForever**
  - Image: https://buildforever.com/investors/angels/ovitz.jpg
  - Source: https://buildforever.com/about

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    },
    {
      "family": "Crimson Text",
      "role": "body"
    },
    {
      "family": "Georgia",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#F4F4F3",
    "textPrimary": "#171717",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Crimson Text",
      "heading": "Crimson Text"
    },
    "fontStacks": {
      "heading": [
        "Crimson Text",
        "Georgia",
        "serif"
      ],
      "body": [
        "Crimson Text",
        "Georgia",
        "serif"
      ],
      "paragraph": [
        "JetBrains Mono"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "https://www.buildforever.com/logo.svg",
    "favicon": "https://www.buildforever.com/favicon.ico?favicon.c3d98df4.ico",
    "ogImage": "https://buildforever.com/bfthumbnailv2.jpg",
    "logoAlt": "BuildForever - a software company"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is the only candidate, is visible, and matches the brand name 'BuildForever' in the alt text. It is also a large image, suggesting it is the main logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "software developers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is the only candidate, is visible, and matches the brand name 'BuildForever' in the alt text. It is also a large image, suggesting it is the main logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```