# Bump Brand Identity

A complete profile of **Bump**'s visual system — colors, typography, components, and personality — extracted from http://bumptechnologies.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/bump
- Machine-readable JSON: https://characterquilt.com/branding/bump.json
- Per-page llms.txt: https://characterquilt.com/branding/bump/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Helvetica |
| Heading Font | Helvetica |

## Color Palette

- primary: #000000
- accent: #000000
- background: #B3B3B3
- textPrimary: #000000
- link: #000000

## Typography

- primary: Helvetica — https://fonts.google.com/specimen/Helvetica
- heading: Helvetica — https://fonts.google.com/specimen/Helvetica

## Visual Assets

- Favicon: http://bumptechnologies.com/bump.ico

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Bump Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Bump Ad 1 - YouTube**
  - Image: https://i.ytimg.com/vi/Z61XvvACU2U/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLAvy_eWyr6mTheCs402zacpXeFd3A
  - Source: https://www.youtube.com/watch?v=Z61XvvACU2U
- **Incident Report Form Playground | TPT**
  - Image: https://ecdn.teacherspayteachers.com/thumbitem/Bump-Report-FREEBIE-3573169-1515206515/original-3573169-1.jpg
  - Source: https://www.teacherspayteachers.com/browse/elementary/2nd-grade/free?search=incident%20report%20form%20playground
- **Bump — Landing page by Marie Dehayes for Sésame on Dribbble**
  - Image: https://cdn.dribbble.com/userupload/34668309/file/original-1c6d7e63e1313557283f36cdb9df5f70.jpg?resize=752x&vertical=center
  - Source: https://dribbble.com/shots/17098629-Bump-Landing-page
- **Editable Accident Report Form for School (Printable)**
  - Image: https://images.twinkl.co.uk/tw1n/image/private/t_630/image_repo/ff/fe/tf-l-223-childrens-accident-report-bump-note-activity-sheet_ver_2.jpg
  - Source: https://www.twinkl.com/resource/childrens-accident-report-bump-note-tf-l-223
- **Bump-Brush - Landing Page | Studio1 Design**
  - Image: https://studio1design.com/wp-content/uploads/2018/08/BUMP-BRUSH-LANDING-PAGE.jpg
  - Source: https://studio1design.com/portfolio/bump-brush-landing-page/
- **Baby #2 BUMP REPORT – 16 Weeks | Baby Lute x3**
  - Image: https://babylute2013.wordpress.com/wp-content/uploads/2015/05/16weeks.jpg
  - Source: https://babylute2013.wordpress.com/2015/05/10/baby-2-bump-report-16-weeks/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "count": 6
    },
    {
      "family": "Arial",
      "count": 6
    },
    {
      "family": "sans-serif",
      "count": 6
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#B3B3B3",
    "textPrimary": "#000000",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Helvetica"
    },
    "fontStacks": {
      "body": [
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "heading": [
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "26px",
      "h2": "26px",
      "body": "21px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "http://bumptechnologies.com/bump.ico",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```