# Bun Brand Identity

A complete profile of **Bun**'s visual system — colors, typography, components, and personality — extracted from https://bun.sh. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/bun
- Machine-readable JSON: https://characterquilt.com/branding/bun.json
- Per-page llms.txt: https://characterquilt.com/branding/bun/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F472B6 |
| Accent | #F472B6 |
| Body Font | Roboto |
| Heading Font | Roboto |

## Color Palette

- primary: #F472B6
- secondary: #3B3F4B
- accent: #F472B6
- background: #14151A
- textPrimary: #D1D5DB
- link: #9CA3AF

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto

## Visual Assets

- Logo: data:image/svg+xml;base64, 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
- Favicon: https://bun.sh/favicon.ico

## UI Components

- buttonPrimary: background=#14151A, textColor=#D1D5DB, borderColor=#9CA3AF, borderRadius=5px, shadow=none
- buttonSecondary: background=#282A35, textColor=#FFFFFF, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: developers

## Bun Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Bun v0.1.11 | Bun Blog**
  - Image: https://user-images.githubusercontent.com/709451/188964804-9e2d1561-9b0c-4ffa-be24-593100cc2aea.png
  - Source: https://bun.sh/blog/bun-v0.1.11
- **Bun is joining Anthropic | Bun Blog**
  - Image: https://bun.com/og/blog/bun-joins-anthropic.png
  - Source: https://bun.sh/blog/bun-joins-anthropic
- **Bun v1.3.13 | Bun Blog**
  - Image: https://bun.com/og/blog/bun-v1.3.13.png
  - Source: https://bun.sh/blog/bun-v1.3.13
- **Bun 1.0 | Bun Blog**
  - Image: https://github-production-user-asset-6210df.s3.amazonaws.com/3084745/265893417-fbfb4172-5a91-4158-904f-55f2dbb0acde.gif
  - Source: https://bun.sh/blog/bun-v1.0
- **Bun 1.0 | Bun Blog**
  - Image: https://bun.com/og/blog/bun-v1.0.png
  - Source: https://bun.sh/blog/bun-v1.0
- **Press Kit**
  - Image: https://bun.com/share_v3.png
  - Source: https://bun.sh/press-kit

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Open Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F472B6",
    "secondary": "#3B3F4B",
    "accent": "#F472B6",
    "background": "#14151A",
    "textPrimary": "#D1D5DB",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Open Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Open Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Open Sans",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "53.3333px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#14151A",
      "textColor": "#D1D5DB",
      "borderColor": "#9CA3AF",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#282A35",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;base64, 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YXRoIGlkPSJJcmlzIiBkPSJNMjQsMzMuNjRhMi4wNywyLjA3LDAsMSwwLTIuMDYtMi4wN0EyLjA3LDIuMDcsMCwwLDAsMjQsMzMuNjRabTI0Ljc3LDBhMi4wNywyLjA3LDAsMSwwLTIuMDYtMi4wN0EyLjA3LDIuMDcsMCwwLDAsNDguNzUsMzMuNjRaIiBzdHlsZT0iZmlsbDojZmZmO2ZpbGwtcnVsZTpldmVub2RkIi8+PC9nPjwvc3ZnPg==",
    "favicon": "https://bun.sh/favicon.ico",
    "ogImage": null,
    "logoHref": "https://bun.com/",
    "logoAlt": "Bun logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Bun'. It links to the homepage, making it the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Try it",
      "reasoning": "Button #0 with text 'Try it' is likely the primary CTA due to its action-oriented text and prominent placement. It is part of the main color group and stands out as a call-to-action."
    },
    "secondary": {
      "index": 9,
      "text": "Ask AI",
      "reasoning": "Button #9 with text 'Ask AI' has a different background color (#282A35) and serves as a secondary action, likely providing additional functionality."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "developers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": "chakra"
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Bun'. It links to the homepage, making it the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```