# Burt Brand Identity A complete profile of **Burt**'s visual system — colors, typography, components, and personality — extracted from https://www.trainburt.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/burt - Machine-readable JSON: https://characterquilt.com/branding/burt.json - Per-page llms.txt: https://characterquilt.com/branding/burt/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0000EE | | Accent | #0000EE | | Body Font | DM Sans | | Heading Font | Host Grotesk | ## Color Palette - primary: #0000EE - accent: #0000EE - background: #000000 - textPrimary: #000000 - link: #0000EE ## Typography - primary: DM Sans — https://fonts.google.com/specimen/DM+Sans - heading: Host Grotesk — https://fonts.google.com/specimen/Host+Grotesk ## Visual Assets - Logo: data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%2522http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%2522%20xmlns%3Axlink%3D%2522http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%2522%20viewBox%3D%25220%200%2097%2016%2522%3E%3C%2Fsvg%3E - Favicon: https://framerusercontent.com/images/bJAEtPwNRPcYCLiyQkxTkfQ.svg - Social card (og:image): https://framerusercontent.com/assets/TLFJn5MUBGGvBUhB0MtBafodB1g.jpg ## UI Components - buttonPrimary: background=#292929, textColor=#0000EE, borderRadius=13px, shadow=rgba(255, 255, 255, 0.2) 0px 0px 0px 0px ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy professionals ## Burt Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Stick Vintage Print Ad Burt Reynolds TPA22 | eBay** - Image: https://i.ebayimg.com/images/g/5oMAAOSwYK1n88kB/s-l400.jpg - Source: https://www.ebay.com/itm/117132650059 - **Burt (film) - Wikipedia** - Image: https://upload.wikimedia.org/wikipedia/en/f/fb/Burt_%282025_film%29.jpg - Source: https://en.wikipedia.org/wiki/Burt_(film) - **Client-Facing Reporting | Burt Intelligence** - Image: https://images.squarespace-cdn.com/content/v1/617fd048add94a0c8959e684/886ccad8-2c82-417d-a053-37d31b1a0b4f/Burt+Logo_Black+%282%29.png?format=1500w - Source: https://www.burtintelligence.com/client-facing-reporting - **Trump Endorses Burt Jones in New Statewide Ad - Burt Jones for GA** - Image: https://burtjonesforga.com/wp-content/uploads/2026/02/260209_BurtJones_Engagement_StaticGraphic_TvAdXArticle.png - Source: https://burtjonesforga.com/trump-endorses-burt-jones-in-new-statewide-ad/ - **GitHub - sea-lab-wm/burt: BURT: A task-oriented dialogue system for bug reporting · GitHub** - Image: https://camo.githubusercontent.com/955dff81dc4cdcf4c68bd4f5c480a9e1196adcd3e838b1d35dced662c19e5a45/68747470733a2f2f646c2e64726f70626f7875736572636f6e74656e742e636f6d2f732f67673834696d68706c6562333863762f427572742d4f766572766965772e706e673f646c3d30 - Source: https://github.com/sea-lab-wm/burt - **Deliverance 1972 Vintage Movie Print Ad Proof - Burt Reynolds Jon Voight 14x17** - Image: https://i.ebayimg.com/images/g/evwAAeSwHoVoEb6C/s-l1200.jpg - Source: https://www.ebay.com/itm/127093307503 ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "DM Sans", "role": "body" }, { "family": "Host Grotesk", "role": "heading" }, { "family": "Inter", "role": "unknown" } ], "colors": { "primary": "#0000EE", "accent": "#0000EE", "background": "#000000", "textPrimary": "#000000", "link": "#0000EE" }, "typography": { "fontFamilies": { "primary": "DM Sans", "heading": "Host Grotesk" }, "fontStacks": { "heading": [ "Host Grotesk", "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "DM Sans", "sans-serif" ] }, "fontSizes": { "h1": "56px", "h2": "36px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#292929", "textColor": "#0000EE", "borderRadius": "13px", "borderRadiusCorners": { "topLeft": "13px", "topRight": "13px", "bottomRight": "13px", "bottomLeft": "13px" }, "shadow": "rgba(255, 255, 255, 0.2) 0px 0px 0px 0px" } }, "images": { "logo": "data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%2522http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%2522%20xmlns%3Axlink%3D%2522http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%2522%20viewBox%3D%25220%200%2097%2016%2522%3E%3C%2Fsvg%3E", "favicon": "https://framerusercontent.com/images/bJAEtPwNRPcYCLiyQkxTkfQ.svg", "ogImage": "https://framerusercontent.com/assets/TLFJn5MUBGGvBUhB0MtBafodB1g.jpg" }, "__llm_logo_reasoning": { "selectedIndex": 2, "reasoning": "Selected #2 because it is visible, located in the header, and matches the favicon, indicating it is the main brand logo for 'Burt'.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book Demo", "reasoning": "The button labeled 'Book Demo' is the only button available and uses a distinct color scheme with a dark background and vibrant text color, making it the primary call-to-action." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "There is only one button available, so no secondary button can be selected." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.8, "overall": 0.8500000000000001 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 2, "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, and matches the favicon, indicating it is the main brand logo for 'Burt'.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```