# Byjus Brand Identity A complete profile of **Byjus**'s visual system — colors, typography, components, and personality — extracted from https://byjus.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/byjus - Machine-readable JSON: https://characterquilt.com/branding/byjus.json - Per-page llms.txt: https://characterquilt.com/branding/byjus/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #FF8E32 | | Accent | #FF8E32 | | Body Font | Roboto | | Heading Font | Roboto | ## Color Palette - primary: #FF8E32 - secondary: #5C72FF - accent: #FF8E32 - background: #FFFFFF - textPrimary: #333333 - link: #813588 ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: Roboto — https://fonts.google.com/specimen/Roboto ## Visual Assets - Logo: https://cdn1.byjus.com/byjusweb/img/home/svg/byjus_learningapp_logo.svg - Favicon: https://byjus.com/wp-content/uploads/2022/10/favicon-32x32.png - Social card (og:image): https://cdn1.byjus.com/images/fb-share-button-k10-k12.png ## UI Components - input: background=#FFFFFF, textColor=#555555, borderColor=#BCBCBC, borderRadius=8px, shadow=rgba(0, 0, 0, 0.075) 0px 1px 1px 0px inset - buttonPrimary: background=#FF8E32, textColor=#FFFFFF, borderRadius=4px, shadow=none - buttonSecondary: background=#5C72FF, textColor=#FFFFFF, borderRadius=4px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: students and exam aspirants ## Byjus Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **BYJU'S FutureSchool | Online Coding Classes for Children in USA** - Image: https://assets.website-files.com/6195de07bdf8c84d2f9e6148/6195de07bdf8c8a1449e62d5_Group%2048096097.png - Source: https://byjus.com/us/futureschool/code/ - **BYJU'S FutureSchool | Online Math Classes for Children in USA** - Image: https://assets.website-files.com/6195de1d82f62acc09226fa6/619b7051e8e286d253b8c5a5_Group%2048096097.png - Source: https://byjus.com/us/futureschool/math/ - **Flashcards For NEET Biology – Biodiversity and Conservation** - Image: https://cdn1.byjus.com/wp-content/uploads/2020/11/flashcards-for-neet-biology-12-biodiversity-and-conservation-3.jpg - Source: https://byjus.com/neet/flashcards-of-biology-for-neet-biodiversity-and-conservation/ - **BYJU'S FutureSchool | Online Music Classes for Children in USA** - Image: https://assets.website-files.com/61ee2a6866a2940302ab062b/61ee2a6866a2946103ab073f_Group%2048096097.png - Source: https://byjus.com/futureschool/music - **NCERT Solutions for Class 10 Science Chapter 1 Chemical Reactions and Equations** - Image: https://cdn1.byjus.com/wp-content/uploads/2023/04/NCERT-Solutions-for-Class-10-March-29-Science-Chapter-1-Chemical-Reactions-and-Equations-1.jpg - Source: https://byjus.com/ncert-solutions-class-10-science-chapter-1-chemical-reactions-and-equation/ - **Clases de Programación y Matemáticas Para Niños | Clases en Línea** - Image: https://cdn.prod.website-files.com/616e83118b61edea2af6ca01/6193d03fb0f4070f1ce54933_Og%20BFS.png - Source: https://byjus.com/mx/futureschool/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Roboto", "role": "body" } ], "colors": { "primary": "#FF8E32", "secondary": "#5C72FF", "accent": "#FF8E32", "background": "#FFFFFF", "textPrimary": "#333333", "link": "#813588" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Roboto" }, "fontStacks": { "heading": [ "Roboto", "sans-serif" ], "body": [ "Roboto", "sans-serif" ], "paragraph": [ "Roboto", "sans-serif" ] }, "fontSizes": { "h1": "14px", "h2": "22.4px", "body": "12.8px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#555555", "borderColor": "#BCBCBC", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 0, 0, 0.075) 0px 1px 1px 0px inset" }, "buttonPrimary": { "background": "#FF8E32", "textColor": "#FFFFFF", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonSecondary": { "background": "#5C72FF", "textColor": "#FFFFFF", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" } }, "images": { "logo": "https://cdn1.byjus.com/byjusweb/img/home/svg/byjus_learningapp_logo.svg", "favicon": "https://byjus.com/wp-content/uploads/2022/10/favicon-32x32.png", "ogImage": "https://cdn1.byjus.com/images/fb-share-button-k10-k12.png" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is a visible, medium-sized logo that matches the brand name 'BYJU'S' and is likely the main brand logo.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Continue to Schedule", "reasoning": "Button #1 has a vibrant brand color (#FF8E32) and action-oriented text ('Continue to Schedule'), making it the primary CTA." }, "secondary": { "index": 4, "text": "Send OTP", "reasoning": "Button #4 has a different vibrant color (#5C72FF) and serves as a secondary action ('Send OTP')." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "students and exam aspirants" }, "designSystem": { "framework": "bootstrap", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is a visible, medium-sized logo that matches the brand name 'BYJU'S' and is likely the main brand logo.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```