# Cabal Brand Identity

A complete profile of **Cabal**'s visual system — colors, typography, components, and personality — extracted from http://getcabal.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cabal
- Machine-readable JSON: https://characterquilt.com/branding/cabal.json
- Per-page llms.txt: https://characterquilt.com/branding/cabal/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #707FF3 |
| Accent | #707FF3 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #707FF3
- secondary: #108EE9
- accent: #707FF3
- background: #09090B
- textPrimary: #09090B
- link: #99A1AF

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://getcabal.com/vite/assets/Cabal_hover-EXsNTX5D.svg
- Favicon: https://getcabal.com/icons/icon-192x192.png
- Social card (og:image): https://getcabal.com/cabal-og-v5.png

## UI Components

- buttonPrimary: background=#707FF3, textColor=#FFFFFF, borderColor=#707FF3, borderRadius=33554400px, shadow=none
- buttonSecondary: background=#000000, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=33554400px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Cabal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How we keep your data safe – Cabal**
  - Image: https://cabal.ghost.io/content/images/2024/02/angel.png
  - Source: https://getcabal.com/blog/how-we-keep-your-data-safe
- **How we keep your data safe – Cabal**
  - Image: https://cabal.ghost.io/content/images/2024/02/data-safe.png
  - Source: https://getcabal.com/blog/how-we-keep-your-data-safe
- **How we keep your data safe – Cabal**
  - Image: https://cabal.ghost.io/content/images/2024/02/page.png
  - Source: https://getcabal.com/blog/how-we-keep-your-data-safe
- **How we keep your data safe – Cabal**
  - Image: https://cabal.ghost.io/content/images/2024/02/trade-equity-1.png
  - Source: https://getcabal.com/blog/how-we-keep-your-data-safe
- **How we keep your data safe – Cabal**
  - Image: https://cabal.ghost.io/content/images/2024/02/fundraise.png
  - Source: https://getcabal.com/blog/how-we-keep-your-data-safe
- **Cabal — AI-Powered Relationship Intelligence**
  - Image: https://storage.ghost.io/c/f5/a6/f5a6c767-c42f-48c3-85fd-5721ed9c754f/content/images/2026/03/warm-paths-feature.jpg
  - Source: https://getcabal.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#707FF3",
    "secondary": "#108EE9",
    "accent": "#707FF3",
    "background": "#09090B",
    "textPrimary": "#09090B",
    "link": "#99A1AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "80px",
      "body": "32px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#707FF3",
      "textColor": "#FFFFFF",
      "borderColor": "#707FF3",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://getcabal.com/vite/assets/Cabal_hover-EXsNTX5D.svg",
    "favicon": "https://getcabal.com/icons/icon-192x192.png",
    "ogImage": "https://getcabal.com/cabal-og-v5.png",
    "logoHref": "/",
    "logoAlt": "Cabal Mail"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cabal'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 with text 'Get Started' uses the vibrant brand color #707FF3, making it the primary call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Sign In",
      "reasoning": "Button #1 with text 'Sign In' has a different background color (#000000) and serves as a secondary action, suitable for returning users."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cabal'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```