# Caddy Brand Identity

A complete profile of **Caddy**'s visual system — colors, typography, components, and personality — extracted from https://trycaddy.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/caddy
- Machine-readable JSON: https://characterquilt.com/branding/caddy.json
- Per-page llms.txt: https://characterquilt.com/branding/caddy/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #222222 |
| Body Font | CircularXX |
| Heading Font | Crimson Pro |

## Color Palette

- primary: #000000
- accent: #222222
- background: #FFFFFF
- textPrimary: #222222
- link: #000000

## Typography

- primary: CircularXX — https://fonts.google.com/specimen/CircularXX
- heading: Crimson Pro — https://fonts.google.com/specimen/Crimson+Pro

## Visual Assets

- Favicon: https://trycaddy.ai/_assets/v11/d9f07dfb54be7332c9b6c20d63a18b78a2b8b735.png
- Social card (og:image): https://trycaddy.ai/_assets/v11/c75274d0022d765799c221e869cdeca9a2dbd01d.png

## UI Components

- input: background=transparent, textColor=#222222, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#222222, textColor=#000000, borderRadius=100px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Caddy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Caddy**
  - Image: https://trycaddy.ai/_assets/v11/c75274d0022d765799c221e869cdeca9a2dbd01d.png
  - Source: https://trycaddy.ai/
- **Digitas dreams up Buick promo with Tiger Woods as caddy – Boston Herald**
  - Image: https://www.bostonherald.com/wp-content/uploads/migration/2008/06/16/5ae3cc6233_tigerad.jpg?w=1800&resize=1800,1800
  - Source: https://www.bostonherald.com/2008/06/17/digitas-dreams-up-buick-promo-with-tiger-woods-as-caddy/
- **Checklist Caddy Daily Operator Inspection System**
  - Image: https://lifttruck.com/wp-content/uploads/2021/03/Checklist-Caddy2.png
  - Source: https://lifttruck.com/product/checklist-caddy/
- **Caddy in Docker? Rube like me? I made a user-configurable wildcard landing  page that includes a Caddyfile editor with LKG backup and structure  validation. : r/homelab**
  - Image: https://preview.redd.it/caddy-in-docker-rube-like-me-i-made-a-user-configurable-v0-q25h8z8cvt6g1.jpg?width=1054&format=pjpg&auto=webp&s=29157fecdd70c49369157257c5d317f3d794a318
  - Source: https://www.reddit.com/r/homelab/comments/1pl1ghz/caddy_in_docker_rube_like_me_i_made_a/
- **Btinvest.com.sg: Caddy, Chauffeur, Gardener • Ads of the World™ | Part of  The Clio Network**
  - Image: https://image.adsoftheworld.com/d1wm2dzg6ocrit3qys50dsf7a2cv
  - Source: https://www.adsoftheworld.com/campaigns/caddy
- **Uli Report, Caddy week, with Anthony Barela**
  - Image: https://i.ytimg.com/vi/S2EAcgnikcc/sddefault.jpg
  - Source: https://www.youtube.com/watch?v=S2EAcgnikcc

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "CircularXX",
      "role": "body"
    },
    {
      "family": "Crimson Pro",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#222222",
    "background": "#FFFFFF",
    "textPrimary": "#222222",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "CircularXX",
      "heading": "Crimson Pro"
    },
    "fontStacks": {
      "heading": [
        "Crimson Pro",
        "sans-serif"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "CircularXX",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "20px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#222222",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#222222",
      "textColor": "#000000",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://trycaddy.ai/_assets/v11/d9f07dfb54be7332c9b6c20d63a18b78a2b8b735.png",
    "ogImage": "https://trycaddy.ai/_assets/v11/c75274d0022d765799c221e869cdeca9a2dbd01d.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get access",
      "reasoning": "The button labeled 'Get access' is the only button available and uses a dark background color (#222222), which is distinct and stands out against the light background. It serves as the main call-to-action for users to engage with the site."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button present, so no secondary button can be identified."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```