# Café Brand Identity

A complete profile of **Café**'s visual system — colors, typography, components, and personality — extracted from https://at.cafe. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/caf
- Machine-readable JSON: https://characterquilt.com/branding/caf.json
- Per-page llms.txt: https://characterquilt.com/branding/caf/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3898EC |
| Accent | #2E2836 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #3898EC
- secondary: #473E53
- accent: #2E2836
- background: #FFFFFF
- textPrimary: #2E2836
- link: #68697C

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/617a37a60fc14dbdd8cf9590/617a3e0f0fc14d62b2cfb4c4_logo.svg
- Favicon: https://cdn.prod.website-files.com/617a37a60fc14dbdd8cf9590/617a8b21e4a1a32ab800a90f_favicon-32x32.png
- Social card (og:image): https://cdn.prod.website-files.com/617a37a60fc14dbdd8cf9590/645b417220c38b53ea00210f_Landing%20x1.png

## UI Components

- buttonPrimary: background=#2E2836, textColor=#FFFFFF, borderColor=#2E2836, borderRadius=8px, shadow=none
- buttonSecondary: background=#F8F9FE, textColor=#2E2836, borderRadius=24px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Café Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Pricing for your Engagement Hub | Café**
  - Image: https://cdn.prod.website-files.com/617a37a60fc14dbdd8cf9590/6595c5bc3c8691443aeb4ca3_Slack%20integration.png
  - Source: https://at.cafe/pricing
- **Blog | Café**
  - Image: https://cdn.prod.website-files.com/617a48750fc14d1f55cfef76/67583fb5a324a0d8849d3797_3.png
  - Source: https://at.cafe/blog
- **Pricing for your Engagement Hub | Café**
  - Image: https://cdn.prod.website-files.com/617a37a60fc14dbdd8cf9590/6595c5b7e617d17b7f7dde09_Mobile%20app.png
  - Source: https://at.cafe/pricing
- **Café joins Slack's Future of Work program**
  - Image: https://cdn.prod.website-files.com/617a48750fc14d1f55cfef76/63dc1ef2115db97dc52f647b_station%20f%20.jpeg
  - Source: https://at.cafe/blog/cafe-joins-slacks-future-of-work-program
- **Blog | Café**
  - Image: https://cdn.prod.website-files.com/617a48750fc14d1f55cfef76/66c88a8c8e9fc0a605ae35b7_Thumbnail%20v2.png
  - Source: https://at.cafe/blog
- **Pricing for your Engagement Hub | Café**
  - Image: https://cdn.prod.website-files.com/617a37a60fc14dbdd8cf9590/6595c5b368dc4d140118754d_Webapp.png
  - Source: https://at.cafe/pricing

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#473E53",
    "accent": "#2E2836",
    "background": "#FFFFFF",
    "textPrimary": "#2E2836",
    "link": "#68697C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2E2836",
      "textColor": "#FFFFFF",
      "borderColor": "#2E2836",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F8F9FE",
      "textColor": "#2E2836",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/617a37a60fc14dbdd8cf9590/617a3e0f0fc14d62b2cfb4c4_logo.svg",
    "favicon": "https://cdn.prod.website-files.com/617a37a60fc14dbdd8cf9590/617a8b21e4a1a32ab800a90f_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/617a37a60fc14dbdd8cf9590/645b417220c38b53ea00210f_Landing%20x1.png",
    "logoHref": "/",
    "logoAlt": "Café logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Café', and links to the homepage, making it the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started for Free",
      "reasoning": "Button #0 is the primary CTA because it uses a neutral background color (#2E2836) with strong action-oriented text 'Get Started for Free', which is a common primary action on websites."
    },
    "secondary": {
      "index": 2,
      "text": "Boost Cross-Collaboration",
      "reasoning": "Button #2 is selected as secondary because it has a different background color (#F8F9FE) and offers a supportive action 'Boost Cross-Collaboration', which complements the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Café', and links to the homepage, making it the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```